Mitsubishi Motors is a Japanese automaker founded in 1970 and headquartered in Tokyo. It produces a range of cars and SUVs including the Lancer, Outlander, and Pajero. Mitsubishi has a joint venture with Hindustan Motors in India where it manufactures and sells its vehicles. It has a 12% market share in India and focuses on adventure-seeking middle and elite class customers with technologies like CVT and AWC.

1. MITSUBISHI MOTORS
Drive@earth

2. MITSUBISHI MOTORS
Company background
• Founded -1970
• Country -Japan
• Headquarters -Minato, Tokyo, Japan

3. MMC
• Mitsubishi, which is one of the famous
automobile company.
• Over the years, the company has emerged as a
great innovator of new technologies.
• This gave rise to the first Japanese diesel engine.
• The company grew to greater heights with its
first diesel-powered truck.

4. MMC (cont.)
• Mitsubishi Motors Corporation
• Japanese company with strong German-American
Alliance
• Partner with Daimler-Chrysler Corporation
owns-37%
• Publicly Traded company based in Tokyo, Japan

5. Product Line
CARs SUVs
• Lancer Pajero sfx
• Cedia sports Outlander
• Lancer Evolution x Pajero sports
Montero

6. Sales and distribution
• Mitsubishi joint venture with Hindustan Motors
that started 1998. The plant is located in
Thiruvallur, Tamil Nadu.
• Hindustan Motors showrooms

7. Market Share
• Market share in India 12%
• Upcoming Models

8. Sales
• HM-Mitsubishi Motors and launched the well-
accepted Lancer in India. HM-Mitsubishi
launched various other products in the Indian
market, such as the Pajero, the Cedia, the
Montero and the Outlander.

9. • Hindustan Motors Limited, over the years, has
equipped itself with state-of-the-art facilities for the
production of passenger cars, trucks and multi
utility vehicles.
• Hindustan Motors Limited's manufacturing
facilities are situated in the states of Madhya
Pradesh, Tamil Nadu and West Bengal. Hindustan
Motors functions with a commitment to core values
such as quality, safety, and environmental
care, combined with customer-oriented total
solutions.

10. • HM-Mitsubishi currently has 41 dealerships
across India, including key cities like
Chennai, Mumbai, Bangalore, Delhi, Ahmedaba
d, Pune, Hyderabad and Kolkata, Kerala.
• Hindustan (MM) Motors functions with a
commitment to core values such as
quality, safety, and environmental
care, combined with customer-oriented total
solutions.

11. Vision & Values
• Mitsubishi strives to enrich society while
contributing to the preservation of the global
environment. It wants to achieve its goal for the
great good of society.
• Mitsubishi is a company that delights customers
and is respected worldwide. They live quality,
diversity, and employee involvement. They
believe in resourceful and inspired leadership.
They look for hard work and dedication.

12. Target customer
Adventure seeking
Middle Class
Elite class

13. Technology
• CVT
• FFVS
• AWC
• Twin clutch sst

14. Models

15. Technology
• Strong focus on quality featured in Mitsubishi
Motors automobiles that produce an
environmental performance that makes our
vehicles friendly to the global environment, a
driving performance that makes driving fun, and
a safety performance that protects you if the
unexpected happens.

16. • "Environmental Responsibility, " "Driving
Pleasure" and "Toughness & Safety." These are
the ideals that we at Mitsubishi Motors are
aiming for in our automobile manufacturing.

17. Thank you.