This document summarizes average listener data for a radio station in the 4th quarter of 2017. It shows that the station had over 49,000 webpage views and banner ad impressions. The largest demographic reached was persons aged 25-54, who listened for an average of 7 hours and 45 minutes per week, mostly between 6am and midnight. Facebook ads reached an average of 3,946 people per week, getting 77 clicks on average.

1. Average Listener Data
4th Quarter 2017
49,000+
Webpage Views/
Banner Ad Impressions
74% 26%
Ages Reached
18-34 35-54 55+
25%
50%
25%
Gender Reached Top Engagement Times
Locations
7h, 45m/week
Persons 25-54/6am - Midnight
Time Spent Listening
*All statistics in this row from Google Analytics, Civic Science
*Google Analytics*3-Year Nielsen TSL Study
*Local Civic Science Poll
Standing
14,931
High
22,125
High: Total Audience Tuned In Throughout Any Given Day (6a-Mid-
night) According to Statistics From RAB, U.S. Census, and Statista
Standing: Audience Tuned In At Anytime Between 6a-Midnight
According to Statistics From Nielsen and Statista
Listener Wave:
How Many Are Tuned In?
Avg. Facebook Ad
Impressions/Clicks
3,946 Reached/Week
77 Clicks/Week
48%
3%
10%
29%
7%
3%