This document outlines a presentation on health literacy interventions and genres. It discusses two emerging models of health literacy: one that views it as a clinical risk and one that sees it as a personal asset. Health literacy genres like Facebook pages can empower patients through participatory health communications. The presentation analyzes genres from several health literacy interventions and finds social media genres align with seeing health literacy as a personal asset by engaging users. Culture is inscribed in genres and health literacy transcends individuals and clinical encounters.