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Welcome to the world of....
Marielle Sijgers | @msijgers | #S2M
     marielle@seats2meet.com
Marielle Sijgers | @msijgers | #S2M
     marielle@seats2meet.com
@msijgers

#society30
#S2M




Waardenetwerken
in de Society 3.0
AGRICULTURAL                 INDUSTRIAL                  DIGITAL-
SOCIETY                        SOCIETY               INFORMATION
                                                          SOCIETY
                INDUSTRIAL                     DIGITAL
                REVOLUTION                   REVOLUTION



                             ORGANIZATION
                         QUANGO   SCARCITY
                          SCHOOL-SYSTEM
                             MONEY   BOXES
                             VALUE-CHAIN




                                                          S   M    A    R T
                                                          S I M P L E
                                                          S H A R I N G
                                                          S U S TA I N A B L E




before   1800            1850         1990                   2030
Waardenetwerk
  Zombie Economie

Ons geld is op :(       Co-Working


    Quangos              No Boss
                         Please
 We vergrijzen!
                    Digitale Revolutie
Progression of Economic Value


     CUSTOMIZATION




    COMMODITIZATION




                      Pine & Gilmore, 2007
Mass customization



       Experience



Collaborative prosumption
Mass customization



       Experience



Collaborative prosumption
CONSUMENT


PROSUMENT
CONSUMENT


PROSUMENT
Organizations




                2.0         3.0



Stakeholders



                      Source: Marco Derksen, Marketingfacts
VIRTUALITY & REALITY




“One of the things our grandchildren
will find quaintest about us is that we
distinguish the digital from the real”




                          William Gibson (2007)
VIRTUALITY & REALITY




“One of the things our grandchildren
will find quaintest about us is that we
distinguish the digital from the real”




                          William Gibson (2007)
DATA IS IS THE
      NEW OIL
sharing
sharing
SELF
ORGANIZING
BY
SHARING
SHARING
SELF
             Crowdsourcing
             Crowdforcing
ORGANIZING
SOCIETY




             Crowdfunding
SHARING
SELF
ORGANIZING
SOCIETY




             CROWD COLLABORATION
COLLABORATIVE
CONSUMPTION
Connect local, inspire global!
Long tail vs. Long snout
Long tail vs. Long snout
Long tail vs. Long snout
Real time data
& Dashboards
Social Currency



“In exchange for your knowledge and added
  value to the Seats2meet.com network we
 offer workspaces with Wifi, lunch as well as
            coffee & tea facilities”




                                     Me (2011)
Serendipity
Sharing Knowledge
Sharing Knowledge
90% Social information
90% Social information
Buzz = business
SEATS2MEET.COM
BUSINESS MODEL




S   A   L   E    S

MARKETING

P                R

RESERVATIONS

WEBMASTER

PURCHASING

F O O D       &
B E V E R A G E
V A L U E
NETWORKS
BUSINESS
MODEL

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