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Prashant Argawal

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Prashant Argawal's presentation at FOM Future of Mobile, London

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Prashant Argawal

  1. 1. Confidential Refresh Mobile Slide Will Content Be King on Mobile? London November 14, 2007
  2. 2. Mobile Internet stars aligning Confidential Refresh Mobile Slide Market timing is excellent with a number of waves to exploit: <ul><li>Mobile Internet usage growing rapidly </li></ul><ul><li>Users accessing news and information via browser in their mobile phone: </li></ul><ul><ul><li>US: 11% of total </li></ul></ul><ul><ul><li>UK: 14% of total </li></ul></ul><ul><li>Network operators provide affordable/flat rate data tariffs </li></ul><ul><li>Faster networks (twice as many 3G users browse for information) </li></ul><ul><li>Content proliferating </li></ul><ul><li>Growth in RSS & micro-formats as a way of syndicating content </li></ul><ul><li>Content owners are looking for ways to reach mobile users </li></ul><ul><ul><li>Branded publishers, content tail , bloggers, etc </li></ul></ul><ul><li>Platforms maturing </li></ul><ul><li>More capable browsers supporting xHTML & increasingly Ajax and Flash </li></ul><ul><li>Network Operators are opening walled gardens </li></ul><ul><li>Growth in off-deck mobile sites and applications </li></ul><ul><li>Monetisation happening early </li></ul><ul><li>Strong advertiser demand for mobile inventory </li></ul><ul><li>Third party internet advertising companies able to effectively monetize traffic </li></ul><ul><ul><li>Admob, Screentonic, Google </li></ul></ul>*m:metrics Q2 2007
  3. 3. Mobizines to Mippin Confidential Refresh Mobile Slide
  4. 4. Experience still maturing <ul><li>Transcoders believe that the web can be brought to mobile through squeezing internet sites into a mobile form factor </li></ul><ul><li>High volume, low quality solution to most sites </li></ul>Confidential Refresh Mobile Slide <ul><li>RSS readers provide access to straplines of content in a simplistic way to alert the customer to news updates </li></ul><ul><li>RSS readers provide the most basic functionality. </li></ul><ul><li>Browsers are seeking to allow more efficient navigation of the web site on the device without compromising the web site itself </li></ul><ul><li>Bandwidth heavy & does nothing for mobile context </li></ul><ul><li>A wealth of service providers provide a dedicated solution to segments of content publishers </li></ul><ul><li>Inefficient delivery mechanism for mobile </li></ul>
  5. 5. Design for mobile context <ul><li>Speed: Users don’t have a lot of time </li></ul><ul><li>Clutter free: Remove obstacles </li></ul><ul><li>It’s about the content: not the page </li></ul><ul><li>Fresh: Show the latest content </li></ul><ul><li>Sexy: Simple can look good </li></ul>Confidential Refresh Mobile Slide
  6. 6. Design to devices Confidential Refresh Mobile Slide

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