Synchronized Channel Marketing is a San Diego-based company that has been in business for over 30 years. They help address challenges faced by both vendors and resellers. For vendors, they help identify end customers, enforce consistent messaging, and motivate and control partners. For resellers, they help with limited resources, experience, and intimidation by content requirements. Their solution involves synchronizing marketing channels between vendors and thousands of resellers to maximize impressions at lower costs than traditional print advertising.