Public Relations Capabilities January 2009                                                                                                          
The Graubard Group Serves market share demanding Creative and intelligent counsel Streamlined account management Tons of results 24/7 service
Since 1992 … Same management Same SoHo location Same mission
Cutting Edge ... Tactics Strategies Concepts Results
Who Plays On Our Team? Professionals who meet stringent standards Work ethic Professionalism Creativity Insight Oral and written presentation skills
Client Roster Time Warner Wal-Mart   Charity Navigator
Client Roster PBS Kids Nike Verizon
Account Principal Jeff Graubard  President 25 years B2C and B2B experience Former journalist Large-agency background
Case Studies Nikon Agency of record for leading consumer company Introduced new products to consumer press and at trade shows Feature placements in  NY Times, Wall St. Journal, USA Today , Associated Press, etc.
Case Studies Leica Agency of record for luxury European product Placements include  NY Times ,  TIME ,  Robb Report Developed third-party alliances with other luxury goods manufacturers
Case Studies Wal-Mart Agency for world’s largest corporation Extend media reach of 200 annual grand openings Special projects, including its Good.Works program
Case Studies Charity Navigator Only marketing vehicle for leading online resource Feature placements in  Business Week , Associated Press Also in  NY Times, Wall St. Journal, USA Today , etc.
Case Studies Alliance for Lupus Research Developed marketing and branding program Publicity in  NY Times ,  FORTUNE, Business Week,  and local markets in supports of Walkathons
Case Studies Major League Baseball Marketing program in wake of work stoppage Product launches and special events, including All-Star game and World Series Market annual charity dinner netting $500K
How We Work Monthly activity reports, detailing all  account work ‘ Action’ reports following client meetings Day-to-day telephone and e-mail contact
Budget Media Relations Strategic Counsel Special Events Media Training Kit/Byliner Writing Ancillary Marketing Retainer clients receive 25% discount on hourly fees. Services include:
Why The Graubard Group Passionate about service and results Established New York firm with deep national and local contacts ‘In-house’ approach guarantees close working relationship Fierce work ethic

Tgg Capabilties Jan 2009

  • 1.
    Public Relations CapabilitiesJanuary 2009                                                                                                      
  • 2.
    The Graubard GroupServes market share demanding Creative and intelligent counsel Streamlined account management Tons of results 24/7 service
  • 3.
    Since 1992 …Same management Same SoHo location Same mission
  • 4.
    Cutting Edge ...Tactics Strategies Concepts Results
  • 5.
    Who Plays OnOur Team? Professionals who meet stringent standards Work ethic Professionalism Creativity Insight Oral and written presentation skills
  • 6.
    Client Roster TimeWarner Wal-Mart Charity Navigator
  • 7.
    Client Roster PBSKids Nike Verizon
  • 8.
    Account Principal JeffGraubard President 25 years B2C and B2B experience Former journalist Large-agency background
  • 9.
    Case Studies NikonAgency of record for leading consumer company Introduced new products to consumer press and at trade shows Feature placements in NY Times, Wall St. Journal, USA Today , Associated Press, etc.
  • 10.
    Case Studies LeicaAgency of record for luxury European product Placements include NY Times , TIME , Robb Report Developed third-party alliances with other luxury goods manufacturers
  • 11.
    Case Studies Wal-MartAgency for world’s largest corporation Extend media reach of 200 annual grand openings Special projects, including its Good.Works program
  • 12.
    Case Studies CharityNavigator Only marketing vehicle for leading online resource Feature placements in Business Week , Associated Press Also in NY Times, Wall St. Journal, USA Today , etc.
  • 13.
    Case Studies Alliancefor Lupus Research Developed marketing and branding program Publicity in NY Times , FORTUNE, Business Week, and local markets in supports of Walkathons
  • 14.
    Case Studies MajorLeague Baseball Marketing program in wake of work stoppage Product launches and special events, including All-Star game and World Series Market annual charity dinner netting $500K
  • 15.
    How We WorkMonthly activity reports, detailing all account work ‘ Action’ reports following client meetings Day-to-day telephone and e-mail contact
  • 16.
    Budget Media RelationsStrategic Counsel Special Events Media Training Kit/Byliner Writing Ancillary Marketing Retainer clients receive 25% discount on hourly fees. Services include:
  • 17.
    Why The GraubardGroup Passionate about service and results Established New York firm with deep national and local contacts ‘In-house’ approach guarantees close working relationship Fierce work ethic