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Synchronized Channel Marketing
The document discusses a marketing automation platform called MioDatos developed by Computer Market Research, a company that has been in business for over 30 years. MioDatos is a channel marketing solution that aims to help vendors and their partners better synchronize their marketing efforts by providing tools for content creation and storage, email marketing, contact management, social media automation, and metrics reporting. It addresses common challenges around identifying customers, enforcing branding, and motivating partners to participate in marketing activities.
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Synchronized Channel Marketing
- 1. The Power ofAutomation Synchronized Channel Marketing 12014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED
- 2. ▪ Headquartered inSan Diego ▪ Over 30 years in business ▪ Award winning solutions ▪ Recently developed Marketing Automation Platform (MAP) 22014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED About Us
- 3. Clients 32014 COMPUTER MARKETRESEARCH, LTD. - ALL RIGHTS RESERVED
- 4. 42014 COMPUTER MARKETRESEARCH, LTD. - ALL RIGHTS RESERVED Reporting Partners
- 5. Indirect Channel Marketing VendorChallenges 2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 5 1. Identifying the end customer/prospect 2. Enforcing a consistent message across all channels 3. Manage message timing 4. Controlling corporate identity 5. Creating entire channel metrics 6. Motivating partners to extend marketing efforts
- 6. Indirect Channel Marketing Reseller/DistributorChallenges 2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 6 1. Limited time 2. Limited resources 3. Limited experience & skills 4. Intimidated by content requirements
- 7. Synchronized Channel Marketing Simple thinking, innovative technology. 1.Vendor Creates Content 2. Content Stored In Depository 3. Dealer Takes Action 4. Performance Metrics Processed 2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 7
- 8. Synchronized Channel Marketing Enable your partnersto maximize your impressions. 2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 8 Dealer Enablement Social Media Management Email Management Campaign Management Contact Management Referral Management Document Management
- 9. Email Marketing 2014 COMPUTERMARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 9 Design Templates Upload Vendor Pre-Designed Templates
- 10. Contact Management 2014 COMPUTERMARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 10 CRM Platform Import Contacts
- 11. Social Media Marketing 2014 COMPUTERMARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 11 1. Create 2. Store 3. Schedule 4. Publish
- 12. Additional Information 2014 COMPUTER MARKETRESEARCH, LTD. - ALL RIGHTS RESERVED 12 info@miodatos.com www.miodatos.com Discover the power of synchronization with a Free 30-Day Demo of MioDatos, the channel marketing solution developed by Computer Market Research