Discover the Top 3 SEO Myths for 2019 here | Don't fall victim to the myths and let Simplemachine educate you!

2. W h e n y o u w a n t t o t r y o u t o n l i n e
m a r k e t i n g , y o u n e e d t o e n s u r e t h a t y o u r w e b s i t e
r a n k s h i g h o n g o o g l e . M o s t p e o p l e t e n d t o c l i c k
o n t h e f i r s t t h r e e w e b s i t e s l i s t e d a f t e r t h e i r
g o o g l e s e a r c h , a n d o n l y a r a r e p e r c e n t a g e
m o v e d o w n t h e l i s t t o s e e w h a t o t h e r s i t e s a r e
t h e r e . I n o r d e r t o h a v e h i g h t r a f f i c o n y o u r
w e b s i t e , y o u s h o u l d a l w a y s a i m t o i m p r o v e y o u r
S E O a n d t h e u s e o f k e y w o r d s . A g r e a t w e b s i t e
t h a t h a s h i g h t r a f f i c i s m o s t l i k e l y t o g e n e r a t e a
g r e a t i n c o m e . F o r t h i s r e a s o n , y o u s h o u l d a l w a y s
w o r k a t i m p r o v i n g y o u r w e b s i t e a n d e n s u r i n g
t h a t y o u ' r e a h e a d o f t h e c o m p e t i t i o n .
T h e r e a r e m a n y m i s c o n c e p t i o n s c o n c e r n i n g
S E O t h a t c o u l d l e a d y o u t o m a k e t h e w r o n g
d e c i s i o n s c o n c e r n i n g y o u r o n l i n e m a r k e t i n g . T h e
f o l l o w i n g a r e 3 m y t h s y o u s h o u l d a v o i d f a l l i n g f o r
i n 2 0 1 9 :

3. 1. SEO IS A
ONE-TIME
EFFORT
Most people think that SEO is like magic and once you have a great
SEO, your article will automatically rank on Google.This isn't always how it
happens since you need to keep updating and tweaking your SEO to rank.This is
because Google always changes its algorithms, and you need to be updated to
keep up with your competitors. SEO requires you to be more committed to it
and try improving it to fit the new changes.The content in your webpage may
become obsolete with time as things change and new inventions are made.This
may lead to your content page being stuck in the dark ages and being irrelevant
to today’s world.
Additionally, you need to keep up with your competitors in order to
survive in online marketing.Your competitors may be busy improving their
content and staying more relevant to the market.This makes them stand out,
and people would prefer reading their content.Also, you need to learn how to
improve the rank of your pages by updating your keywords and making them
more relevant to your area. Since local SEO changes daily, you need to keep up
and update your website.The SEO evolves and changes in its complex structure,
which can consist of rich snippets, images, videos, local listings, and social results.
Moreover, the SEO algorithms keep changing with time in order
to safeguard information from hackers.You need to be on the lookout and
update your algorithms to keep up with your competitors.The algorithm change
provides users with a great experience and has rules they must abide by.

4. 2. UPDATING A HIGH-RANKING POST WILL MAKE IT
LOSE ITS POSITION IN THE RANKING
Some people believe that if you update your content while it’s ranked high on Google, you'll spoil it and make
it rank lower.This has been an ongoing concern, and people have taken to social media to ask questions and to share
different opinions.This issue has been a topic of discussion, and the truth of the matter is that updating your content
doesn’t reduce the value of your article. On the contrary, this makes your article rank better and be able to compete
well with your competitors.This doesn’t mean that you change your web page completely.You can add a few pictures to
update your site and content.
Additionally, you can change the product you recommend to people.This could be because the previous
product is out of the market or has some negative effects.Whatever the reason is, you can change the product and
recommend a new product. Moreover, you can choose to update and change the outbound links as this will keep your
content relevant and up to date.Also, you can update paragraphs that are not relevant to your content and make them
more relevant and something that can be associated with the people reading your content. Leaving a post untouched
due to fear of it not ranking better is a myth, and you should not follow it. For example, the phone market needs to be
improved over time.As in the case of Nokia phone and the iPhone, back in the das, Nokia was its phone. Everybody
was raving about the phone and wanted to use it. Over time, the Nokia Company never upgraded their features, and
this made them lose the market.This is the same scenario that occurs if you don’t update your website as your
competitors will upgrade, and this will make you have fewer customers.

5. 3. HIGHER MOZ DA LEADS TO MORE TRAFFIC
This has been a very popular metric that bloggers use for many years to show if their sites
have higher traffic. Some bloggers become so obsessed with the Moz domain authority scores and spend
most of their time looking at the score.They aim at improving the domain authority since they have a
belief that this is what will increase their site traffic.The Moz is used to predict how well a site can do on
SEO Google rank.They have a scorecard that runs from 0 to 100, and your website is given a score in
between the numbers.They determine the score by taking a look at the backlinks of your websites.This
is based only on the backlinks that the domain authority has discovered.The results are sometimes
flawed because the use of backlinks is just one of the many ways that are used for ranking.
Additionally, Moz has been known to be bad at getting the correct backlinks in your website.
This mistake makes them not to be reliable in giving you the correct answer as to how your website can
rank on Google.This shows the use of Moz as a metric design to prove the SEO ranking of your site is
not at all correct since they don’t use the correct information and number of backlinks.
Additionally, they don’t put other SEO ranking factors into consideration, and this leads to
inconclusive results. Moreover, Google doesn’t care about the Moz DA metric results, and they don’t use
those results to rank your website.What Google uses is how great your keyword search is and do you
keep updated with the new algorithm that keeps on changing with time.Also, Google looks at your SEO
and how efficient and updated it is. If you want to improve the SEO, you have to be committed and work
toward improving your website.You need to ensure that the content you post is relevant to current
affairs. If you provide quality information, customers will keep coming back for more. For this reason, you
don’t need to spend all your time looking at the domain authority metrics since they have no impact on
Google ranking. Instead, you can use this time and energy to improve your website.

6. G E T T I N G T H E H E L P
Y O U N E E D
Online marketing has become more
prevalent and important, and most
people use the internet for
advertising their products and
services.This has made the business
a bit easier, and anybody can get
access to any product they may be
interested in. For this reason, firms
are trying any new ways to ensure
that their website ranks higher than
their competitors'. Contact
Simplemachine in Bentonville, Tulsa,
or Dallas to help you in SEO and
keyword research to ensure that
your website ranks better.