This document discusses the benefits of using original content for marketing campaigns. It outlines three main benefits: 1) Google favors original content and rewards it with higher search rankings, driving more organic traffic to websites. 2) Original content helps drive sales by educating potential customers throughout the purchase process - from initial awareness to final decision. It builds stronger relationships with customers. 3) Creating original content allows businesses to control the conversation with customers and directly address their needs and questions. This makes it easier to sell to informed customers. The document encourages businesses to generate high-quality original content themselves or work with content marketing agencies to reap these rewards. It provides tips on getting started with an original content strategy.