Is your website ready for modern digital marketing? Are you? Check out this presentation (prepared by Keren Lerner form Top Left Design) and see! Visit us at www.topleftdesign.com

2. I’m Keren.
I run a digital marketing and
design agency called Top
Left Design. I love marketing
and continuously watching
and researching trends and
experience first hand what
works and doesn’t.
Note: Between each of the “6 things
each website should be, do and have”
are examples of these in action with
some of our clients at Top Left Design.

4. There is a reason this is the most popular
CMS around. We pretty much use it for all
the websites we create here at TLD! It’s
incredibly flexible and easy to use. This
allows you to have a completely bespoke
design, or a high quality premium theme.
You can easily edit all the different pages in
your website. We find our clients can learn
to be self sufficient with the majority of their
updates with just one short training session.
YOUR SITE SHOULD BE
BUILT IN WORDPRESS

9. This means that instead of just showing up
as a mini version of itself on mobile phones
and tablets, it looks different. The site would
be built to actually reformat to be easily
seen and read on those devices. In some
cases, this means the navigation “stacks” –
so links are on top of each other. We design
each of the site pages carefully to work well
on each device.
Check out these 2 examples:
YOUR SITE SHOULD BE
“RESPONSIVE”

19. Older design trends like drop shadows, bevels
and gradients now look extremely dated.
Excellent use of typography, flat design,
simple use of colour, longer pages with
visuals all along the way, more prominent use
of video, and better use of white space lift and
modernise your website.
This does depend on the skills and talent of
your designer but stakes are higher and
settling for mediocre design isn’t going to do
you or your business any favours!
YOUR WEBSITE SHOULD LOOK
FRESH AND BE IN KEEPING WITH
“THE TIMES”

26. Having a blog integrated into your site
provides you with a way for you to raise
awareness of your brand, show your
expertise, and educate your audience – as
well as attract relevant traffic and (very
important) exercise your marketing muscles.
Of course this requires you to have develop
excellent content planning, headline writing
and formatting skills – but these skills will
serve you well!
YOUR WEBSITE SHOULD
HAVE A BLOG

30. For some, this means changing your website and your
marketing plan so you have the right tools (a blog, social
media channels, a content plan). It also means going back
to marketing basics – defining your audience and the key
messages you want to communicate with them, as well as
what you want people to believe about your business and
feel about your brand, and then planning a mixture of
educational content, stories and sharable content to
distribute regularly across the channels your audience is on.
YOUR WEBSITE (AND YOU) SHOULD
EMBRACE CONTENT MARKETING

31. Your content needs to show personality,
be consistent and varied at the same
time. It’s not a piece of cake, but with a
bit of practice and observing how others
do it, it can become easier and it’s
extremely effective!
YOUR WEBSITE (AND YOU) SHOULD
EMBRACE CONTENT MARKETING

47. I don’t mean just sticking a Twitter icon on
your homepage. Any social channel that
you link to from your homepage should be
making the right first impression. So, check
out your own profiles. See your latest
updates, and think - what impression does
this make? Is the channel designed and
setup properly? Are the updates high
quality, interesting, and sharable? Are they
frequent enough, but not too frequent?
YOUR SITE SHOULD
REPRESENT SOCIAL MEDIA

48. Social media is an extension of your brand
and lets you share your content as well as
curate content in your field and develop
relationships.
Embrace the opportunities to be known as
a creator, curator, connector and
communicator.
SOCIAL MEDIA IS AN ART AND A
SCIENCE THAT CAN BECOME
SECOND NATURE

49. If you do have a lot of great stuff going on
your social channels, then you can do more
than just link to the channels from icons.
You can include Twitter and Instagram and
Pinterest feeds and Facebook commenting
features and “like boxes” as well as social
sharing buttons on your blog.
AND WHEN YOU ARE SOCIAL MEDIA
“DESERVING” YOU GET TO
INTEGRATE FULLY WITH YOUR SITE

53. Was that useful? Want to talk?
My details:
Text me: 07788590315
Email me: keren@topleftdesign.com
Tweet me: @topleftdesign