The document summarizes an advertisement for the Blue Storm energy drink. It uses positive language and descriptive adjectives to promote the drink's great taste and fast, high-impact energy. It suggests Blue Storm provides the perfect boost for an active lifestyle, whether you're on the go, at work, or at the club. The advertisement aims to get listeners to purchase the drink and "get caught in the storm" of its popularity.

1. Blue Storm Energy Drink
- Euphemism positive descriptive adjectives ‘perfect amount of flavouring
and energy’ to unties the listener.
- Collective noun ‘Everyone’s discovering that Blue Storm’ exaggerating the
fan base purchasing the drink, seem popular already.
- ‘The better tasting, fast acting, high impact energy drink that’s perfect for
their life style’ descriptive adjectives promoting the drink. The
comparative ‘better’ compares the drink to other opposing energy drinks.
- ‘From the United States’ suggesting the drink is internationally recognised.
- ‘The other can’t say that’ again degrading opposing Energy Drink.
- ‘on the go, in the club ,at work’ highlighting potential situations when the
audience may need a boost of energy. This allows the listener to agree to
with the narrator reminiscing being in a similar situation.
- Repetition of ‘Blue Storm’ to imbed the name of the energy in peoples
memory so they don’t forget.
- Advert 32 seconds long, following the traditional conventions of an
average radio advert length.
- Voice over upbeat and enthusiastic to encourage the audience to purchase.
- Simple words are effective and suit anyone able to understand- attracting
the younger generation with the simple terms used. Also attracting the
young adult ‘working’ and ‘clubbing’ generation as mentioned in the
advert.
- Mentioned the ‘fast acting’ and ‘high impact’ to ‘keep you moving’,effect
the drink will have on the audience.
(What the audience would gain from the product)
- ‘Get caught in the storm’Inviting the audience to join the new energy drink
craze by purchase the product. (what the audience is being asked to do )