Brand NameFood Through Culture is pretty self-explanatory.The unique name explains exactly what ourcompany is trying to achieve and that is to informothers of different cultures food by inﬂuence oftheir own culture.
HistoryI selected this name a couple years ago because it just seemed to ﬁt. It provides the reader with theexact purpose of the company. At the same time the name Food Through Culture entices people toinquire what Food Through Culture would be.The name is strong because it is not misleading or confusing. It provides the reader with the purposeof the company.Food Through Culture is protected under uspto.gov. The name has not previously been patented orreserved.The name Food Through Culture falls under the descriptive mark from the article Pursuing StrongBrand. The name describes the product.
LogoThe laws of color and shape are supported within the logo. The logo will be in clear type with red andyellow as the colors.The logo would be effective because it is easy to read and in a clear type.The logo would be a Wordmark. It would simply read the logo.The logo reﬂects my unique brand because the colors are similar to cultural colors and the type readsexactly what the company offers.
CompetitorThe main attributes that mycompetitor has are the bold facefont and the “i” being replaced bya man that is about to eatsomething. It mentions his name,but also keeps the logo simple bystating exactly what the show does
ExampleI like this logo because it is simpleand unique because all of thewords form together. I would likethe words Food and Culture to bein red and the word through to bein yellow. I like the font because itis easy to read and the colormakes the words stand out.
SketchThis is an example of what I wouldwant the logo to look like. FOODTHROUGHCULTUREThe logo has the red and yellowwhich are very cultural colors. Theblack background is there to makethe logo stand out even more. Thefont is easy to read and the wordsare all together.
Corporate CultureFood Through Culture’s main values and beliefs are that a culture should nothave to be made fun of when their food is exposed. Just because oneculture thinks that the food is different doesn’t mean that culture should bemade fun of.We intend to be informative when providing the viewer with information ondifferent foods through culture.We will carry out these objectives by sticking to the informative format.A strong culture will be created based on our beliefs. Our beliefs will proveto be respectable.
Mission StatementThe mission statement will be posted on the website and within the creditsof the show.The mission statement is directed to employees to remind them of what ourcompany is about and to our viewers so that they know what our missionconsists of.Our mission statement incorporates passion, direction and meaning.The mission statement is concise and memorable, just like our logo andbrand name and tells our company story within the 30 second timeline.Our mission statement is different from that of our competitor because wedo not include the “bazaar” factor in our work. We are also providingentertainment through information, not entertainment through mockery.
Example of MissionStatementThe business of Food Through Cultureis to bring together people and placesthrough exposing different cultures food.By building strong relationships the world over,we provide cultural information with global perspective.We conduct our show with honesty and integrity.Our philosophy is that of respect and appreciationtoward those associated with our company and those being displayed.As we succeed in our mission,Food Through Culture shares prosperitywith employees and the communities we serve.
Tagline FOODTHROUGHCULTURE WHAT THEY’RE REALLY EATING.
EffectiveThe tagline is effective because it attracts the viewer to become intrigued with what a culture is reallyeating.It speaks to the customers and clients because it causes them to become fascinated with what othercultures could be eating.The tagline is superlative because it exaggerated the expression. It plays on what the culture could beeating.The tagline enforces the brand message because we intend to inform the viewer with what culturesare eating.Our tagline is different from that of our competitor because our competitor uses his name as histagline. Ours proves to be an enticer.“What they’re really eating” is short, unique, easy to say and positive. The action that it commands isinterest.