My Lucozade PowerPoint

1. LUCOZADE
BOBBY GUTTERIDGE

2. • Points to cover
• History of the brand- It’s a drink made in Newcastle in 1927 by Thomas beecham he made it out of glycose syrup to gave you an
immediate energy boost. It was originally called “gulcozade” until 1929 when they removd the “g”.
• Aims of the campaign- to get you to by a drink and make people believe it keeps you better hydrated and give you more energy
than water will do to ensure yo0u are at the top of your game.
• Dates and times of the campaign- the campaign on the right the date 1st Jan 2014. and was banned virtually immediately
as water is not worse than lucozade due to the fact that lucozade is better for you.
• Use of social media- they used this on twitter and Facebook when first released before billboards.
• Choose another Lucozade campaign and summarise the campaign- this campaign “find your flow” is all bright and
pop art almost colours to make it catch your eye. And also its very simple and short so its catchy and then standout a lot, from the rest.

3. Aim of the print
advert?
The aim o the avert is to make
you believe that Lucozade is
better for you than water and it
hydrates you better and makes
you perform at your optimum
ability.
Media language…
The language that is wanted to be
read the easiest is short and easy
to read so the main punch line is
“better than water” that stands
out a lot more. So people that just
catch a glimpse of the poster on
the move and makes people think
that an then have a concision
there head I what they have seen
so it makes them want to buy it.
Representation of
males….
They are made to seem more
powerful and to be the better
gender and more dominant.
Representation of the
brand…
The brand made out to be the
best energy drink out on the
market due to the references to a
vehicle like “Fuel” makes the
athletes out to be like a machine.
Representation of the brand...
the representation of Lucozade is to produce
a drink that is better than water and make
everyone think that this is what they need to
perform at their best performance.
What is the main selling point?
Message? What does it want
you to believe?
That is it is better for you than water when
doing sport and making you play a lot better
and last longer than drinking H2O.