2. 1. FACEBOOK:-
• Facebook is one of the largest social media
platforms in the world.
• According to the demographics 1.3+ billions
users are using Facebook for their businesses.
• Even 60% females also using it.
• It’s main purpose is to build relationship online.
• It is best known for building brand loyalty.
3. 2. Instagram
Instagram comes very close behind
Facebook and is number three on our
list of social media sites for business.
Instagram is owned by the same person
who owns Facebook, and has 500
million daily active users.
Demographic says that 200 million
users at the age of 18-29 in using
Instagram.
It’s main purpose is to Build relationship
and to communicate with people .
Best known for Lead Generation, Retail,
Art, Food, Entertainment, & Beauty
Businesses.
4. 3. WhatsApp
– It is a messaging app used by
people in over 180 countries.
Initially, WhatsApp was only used
by people to communicate with
their family and friends. Gradually,
people started communicating
with businesses via WhatsApp.
– For small businesses, it has
built the WhatsApp Business
App while for medium and large
businesses.
5. 4.Pinterest
Pinterest has 175 million monthly
active users. Out of those users, 81%
are women, 93% of active pinners
said they use Pinterest to plan for
purchases and 87% said they’ve
purchased something because of
Pinterest.
It is a special social media platforms
which can be insert images only.
It’s main purpose is to scrapbooking.
It is best for all purpose businesses.
6. 5. Snapchat
• Snapchat is an app that allows users
to send Snapchats (a photo or video)
either directly to another user or to
their Snapchat Story.
• A Snapchat sent directly to another
user can only be viewed once, but a
Snapchat on a Story (such as your
business’ Story) is visible for up to 24
hours after it’s published.
• There are over 300 million monthly
active users, and 187 million daily
active users on Snapchat, and 71% of
those users are under 34 years old.
Specifically, almost half of its users
are aged between 18-24.
7. 6. LinkedIn
LinkedIn is considered to be a best
social media platform for business,
people often include more accurate
information about their employers, job
positions, work email addresses and
more than they do on other social
media platforms that are utilized more
for personal use.
It is best known for B2B Businesses.
It has 600+ million of users whose
age is 30-49.
8. 8.Twitter
Twitter is a social media site for
news, entertainment, sports,
politics, and more.
It has 330 million monthly active
users. You can post photos and
videos along with character-
limited copy, but Twitter is most
known for its feed of real-time
updates.
Twitter is also great for engaging
new potential customers through
its use of hashtags.
9. 9. YOUTUBE
• YouTube is a video platform that allows users to
watch videos and/or upload them.
• YouTube has 1.57 billion monthly active users,
giving your business the chance to share
company content wither over 30+ million daily
active users who are likely to watch it.
• it has the unique stance of being owned by
Google because of Google Advertising
platforms.
• You can use this to your advantage when
running YouTube ads.
• You can also make your YouTube videos have
higher search rankings by including the
searched keywords in your title, video
description, and actual list of keywords in the
keywords tool.
10. 10.Tik-Tok
Tik Tok (also known as Douyin in
China) is a rising music video
social network. It was the world’s
most downloaded app in the first
quarter of 2018, beating Facebook,
Instagram, and other social media
apps.
Users can record videos up to 60
seconds, edit them, and add music
and special effects.