New Millenium Tech is an online retailer focused on tech accessories, wearables, and recreational items. They structured their site into 3 sections and targeted millennials, gymgoers, and general workers. Through various marketing strategies like social media sharing, blog posts, newsletter ads, and on-site changes, they were able to drive traffic but struggled to generate sales. Writing blog posts, sharing via social media, and using timed posts on Facebook proved most effective for driving traffic, while ads had a negative impact.