The document outlines two initial ideas for a conceptual music video: 1) A narrative-driven video centered around a couple in a natural setting, incorporating shots of the artist. It would explore relationships and amplify the song's meanings through imagery and color. 2) A performance-based video focused on the artist, blending shots of them performing alone and in a small concert. It would marry changes in pace and tempo between shots. While the second idea complies more with music video conventions, the first is deemed more engaging and easier to successfully carry out, though it would be challenging to include voyeurism in a way that doesn't objectify the actors. Costumes and props are also briefly discussed.

1. Mind Map of Initial
Ideas.
Conceptual basedvideo
centredona couple ina
heterosexual relationship
Natural
setting- A field,
woods,Lake
Etc.
A narrative betweenacouple,withperformance shotsof
the artist integratedwithinthe videotoboostbrand
identity.The narrative wouldshowarelationship
betweenamale andfemale inanatural settingusedto
amplifythe true meaningsof the shot.
Filmicapproach,explainingapast
event,orperhapsfuture event
aroundthe couple whichthe videois
basedaround. Like Dr Dre’svideo,I
needa Doctor.
Thisideawouldinclude voyeurismto
conformto Goodwin’stheoryof what
makesa successful video.However,we
mustbe sure to not fullyobjectifythe
actors inthe video,butuse voyeurismin
a clverway,such as colourimagery,etc.
Props- Thiscouldinclude arange of thingsthat help
portray ourtheme of love.Be thisa picnic,again,we
couldincorporate colourimagerysuchas redto help
amplifyourtheme of love.
Costume- Forthese,ourgroupdiscussedthe
possibilityof goingforoutlandish costumesthat
potentiallysymbolicallyrepresentlyricsetcto
make our videostandout.In the end,however,
we have decidedtooptfor more naturalisticand
conventional costumessoournarrative takesfull
control.
Pro’s- Conceptual music
videosare arguablymore
engagingforthe
consumer.Simple
conceptmade
professionalthrough
camerawork.
Cons- How can we make
our musicvideounique
to our artist?
Idea2:
A performance basedvideocentred
on our artist.
Thisidea
video
conforms
to the
genre.
Cigarette
Daydreams
by Cage
The
Elephant
A blendof shotsshowingthe artist
performinginanisolatedarea(warehouse)
and thencut to scenesina concertin a
smallerperformance space withareceiving
audience.
The videowouldplayoutwithcutsthat
marry changesinpace or tempoandbeat
withininthe video.Itwouldbe a unique
take of a indie video,whichoftenare less
inclusive of artists,sowe couldlookto
strike a unique sortof videoforthe genre.
Thisvideowouldcomplywithseveral componentsof Goodwin’stheory,however,crucially,notall of them.
It wouldhardto showvoyeurism inaperformance basedvideo,andthusthatwouldbe a major flaw.Asthe
artistis male,andconventionally,voyeurismisusedonfemales.Secondly,itwouldbe hardtoamplify,
illustrate orcontrastlyricswitha singerperformingtocamerathatsaid,it wouldn’tbe impossible. Whilst
thisideaisgood inprinciple,we are inclinedtoleanmore towardsthe above ideadue toitbeingmore
engagingandeasiertocarry out successfully.
Props- For thismusic
video,we’drequire
instruments,
microphonestoenhance
the realismof the video.
In regardsto costume,the
artistwouldwearclothes
whichwill conformtohis
brand identity,we could
seektocreate a
relationshipbetweena
certaincolourand the
artisthimself.