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Evaluation Question 1 - 8288

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Evaluation Question 1 - 8288

  1. 1. Evaluation Question 1In which ways does your media productuse, develop or challenge forms andconventions of real media products?
  2. 2. -Music Video-• Music videos have been created over the past few decades as a means ofgiving life to the music, as well as advertising the band whom created it.These videos have followed no particular evolutionary chain, starting withboth concept and narrative videos, of which I will talk about. These twothemes played a large part in the creation of this video, and considering thefact that my partner and I didn’t wish to create a simple straightforward videowe wished to take both into account. We wanted to challenge today’s normalconventions and truly spawn a genuine work our own in the process. To doso however, we needed to take a few things into account, those being: -How would we put across this message in the video itself?- Would we make any references to any other conventions?- Would we make any references to cultural theories? (i.e. Hegemony)- Would we have a general narrative structure in the video?
  3. 3. -Concept vs Narrative-Concept: Our main focus was onexactly this. We wished to put inodd images to blur the mind of theviewer, as opposed to giving themclear insight into the narrative. Tofuse this with narrative would be achallenge however proved to bequite hard considering the fact thatwe had to add in elements ofnature and psychedelic ideas intothe general story accompanying it.• Narrative: This was more ofa sub-focus in the general creationof the video. We only wanted toadd in elements of a story so as tokeep the viewers mind working.
  4. 4. -Concept vs Narrative cont.-• We made use of the mental stimulation technique Synaesthesia to give us adecent understanding of the random conceptual images we may want touse. My partner and I actually shared many of the ideas that came through,such as: nature, isolation, and confusion. We then listened to the song asecond time so as to gain understanding of a narrative that couldaccompany the concepts. However, we had rather conflicting ideas when itcame to this, though we did, somehow, have the same image of 2characters different in age. The decision was made to follow through on this,however, so as to add mystery to the video, we masked one of thecharacters.
  5. 5. -Inspiration and Direction-• The initial idea was to create something that challenged the norms of today’s musicvideos. However, we needed inspiration for this as we would have no idea how to goabout doing it. For this we mainly focused on the videos for Mastodon’s song ‘Colonyof Birchmen’, as well as ‘Dry Bone Valley’. Though one is strictly conceptual (DryBone Valley) the other has a small narrative taking place. This was one of the mainideas we followed. We challenged the conventional narrative routine by creating astory but distorting it as the video went on. ‘Dry Bone Valley’ also helped us in ourthinking of different concept shots, e.g. trees, and fields.
  6. 6. Conventional Narrative - How we challenged it• Normally has a structured story(beginning – middle – end)• Tends to have the frontman/woman ofthe band acting as the protagonist.• Differing costumes (depending onsetting), as well as changing locations.• Within rock music videos there tendsto be a storyline containing the trialsand tribulations of the character andhis/her way of overcoming it.• A tendency to be colourful.• No particular starting point, seemsalmost as though it is a routineoccurrence.• There was no frontman in the video,therefore it doesn’t match this.• The costumes were kept the same, aswas the location to maintain continuityof a broken story.• Unlike most rock videos, we decided tohave the trials of the protagonistunresolved as he wades in and out ofa confused and almost insane state.• We actually followed this, though itclearly contrasts with the odd blackand white, or even strobe (flashing),shots.
  7. 7. -Peirce’s signs-• Though many may not have interpreted it the way weintended, the rope made use of indexical elements inthe sense that it was captured to indicate suicide.• This was used as a symbolic shot, so as to see thehappy characters within the picture, though thisclashes with our own narrative.
  8. 8. -The convention we did follow-• Though we wished to pull away from all the normal themes present inmodern day rock videos, we did have to add in a shot of the guitarist playingthe solo. This was done to simply add a more musical feel to the video, alsoit allowed people to ease more into the song as the distorted story may keeppeople’s minds abroad.
  9. 9. To conclude• Though we managed to pull away frommost of the average conventions of rockmusic videos, we still had to make theinclusion of one. However, this did add alittle sanity and humanity to the video.Today’s conventions seem to be neededso as to portray at least some clear pictureto the audience.
  10. 10. To conclude• Though we managed to pull away frommost of the average conventions of rockmusic videos, we still had to make theinclusion of one. However, this did add alittle sanity and humanity to the video.Today’s conventions seem to be neededso as to portray at least some clear pictureto the audience.

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