2. M IN DP A RK - TODO
four areas
• second brain (brainshop)
• flypaper (attraction)
• evangelism (trust the force)
• ventures of our own
3. M IN D P ARK IS. . .
mean and lean
• Erik, Daniel and Sandra - pure gold
• Helsingborg and Stockholm
• a very decent budget
• common tools
• lots of ideas
• central of communication
4. M I N DPAR K - ME
media geek
• editor at age 13
• photographer
• officer (and gentleman)
• since -93 focus on media
• user
• technology
• business
16. TH E C H AN GE 1
who's talking
and who's listening
the correct answer
redefines everything
17. TH E C H AN GE 2
credibility without
relevance means nothing
that insight redefines
the ombudsman
18. O M BUDS MA N 2 . 0
my take!
• focus on the user –
not the product or the process
• act as community manager
• be the internal evangelist
• accept nothing less than radical
transparency and ”all in” with the crowd
19. TH AN KS
http://mindpark.se
joakim@jardenberg.com