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Is there Life After News?

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So many people are leaving the news business that I thought this information from my experience would be helpful.

Published in: Career
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Is there Life After News?

  1. 1. Is There HOW TO TRANSITION FROM NEWS TO BUSINESS A f t e r N e w s ?
  2. 2. IS IT TIME FOR A CHANGE? CAREERCAST 2016 Jobs Rated Report #1 Worst Job: Newspaper Reporter #2 Worst Job: Logger #3 Worst Job: Broadcaster
  3. 3. FORMER NEWS PEOPLE NOW WORK AS: Artists and Actors Freelancers Content Producers Realtors and Developers 3 Environmentalists Attorneys and Paralegals Flight Attendants Ministers EntrepreneursAuthors Instructors IT Pros Strategists PR People* and Marketers Psychologists *Like ME!
  4. 4. WE’RE NOT IN THE NEWSROOM ANYMORE! CORPORATE CULTURE’S A BIT DIFFERENT…
  5. 5. 5 “You use exactly the same skills – invesUgaUng … interviewing, viewing facts through a somewhat skepUcal eye, and most of all, telling a good story ... “So much of what courts decide today is done on paper … good wriUng skills are essenUal for all lawyers; especially for liUgators.” BOB ROTHMAN BEFORE: NEWSPAPER REPORTER NOW: NATIONALLY-KNOWN LITIGATOR People Who Successfully Made the TransiUon Say …
  6. 6. GREG BROOKS“A NEWSROOM IS NOT AN OFFICE. I don't care how delicate or politically correct your Big Corporate Newsroom is, it's far cruder, rougher and more direct… People don't want direct answers as often and certainly don't want direct questions as often …” BEFORE: NEWSPAPER WRITER, COLUMNIST, CITY EDITOR, MANAGING EDITOR NOW: PR/MARKETING CONSULTANT People Who Successfully Made the TransiUon Say …
  7. 7. 7 TV REPORTER AND ENVIRONMENTALIST SALLY SEARS News people work faster but less broadly than other people… •  “Do not expect business to work on news deadlines. I learned to separate urgent from important.” •  “Newsroom humor is a liGle rough … (but) the best newsroom war stories will buy you a good spot at a cocktail party. ” People Who Successfully Made the TransiUon Say …
  8. 8. AMANI CHANNEL BEFORE: TV REPORTER NOW: •  VIDEO PRODUCER •  BUSINESS OWNER •  COLLEGE PROFESSOR “Journos’ skills are marketable. Every company needs internal/external communicaUons, PR and markeUng. There are entrepreneurial and self- employment opportuniUes. There's no reason to fear, just do it … I quickly fell in love with holidays off and weekends.” People Who Successfully Made the TransiUon Say …
  9. 9. START BY BUILDING A NETWORK!* *Not a TV network – a network of people!
  10. 10. ATTEND EVENTS Alumni or Trade Associations, Meet-Ups, etc. MAKE CARDS With Your Name, Contact Info, etc. EXPRESS INTEREST Ask Questions, Be Helpful, and Follow Up MEET LATER Over Coffee, Cocktails or at Another Event MAKE NEW CONTACTS 10
  11. 11. 11YOUR FIVE “NEW” W’s I am (WHO) located (WHERE.) (WHY) I’m changing careers. I am different because (WHAT.) I’m available (WHEN.) When people ask what you do, say this:
  12. 12. FACEBOOK — JOIN GROUPS TWITTER — FIND JOB LEADS LINKEDIN — FINISH YOUR PROFILE! RE-CONNECT WITH CONTACTS ENDORSE PEOPLE JOIN GROUPS POST RELEVANT STORIES 12 GET SOCIAL ONLINE TOO! ALL: FOLLOW COMPANIES
  13. 13. PR & MARKETING Welcome to the Dark Side! It’s actually preGy bright over here! (Greener, too!)
  14. 14. 14 MEDIAN ANNUAL SALARIES 2014 Editors $54,890 Ad, MarkeUng, PR, PromoUons & Sales Managers $123,480 Source: Bureau of Labor StaUsUcs
  15. 15. PUBLIC RELATIONS MARKETING/COMMUNICATIONS INTERNAL COMMUNICATIONS INVESTOR RELATIONS IT/AV CONTENT MARKETING JOBS INCLUDE: 15 PUBLIC INFORMATION OFFICER BUSINESS DEVELOPMENT IR
  16. 16. What’s “CONTENT MARKETING?” “Creating and distributing valuable, relevant and consistent content to attract and acquire a clearly-defined audience…” -- Content Marketing Institute 16 Videos + Photos + Presentations + Blogs + Webinars + Infographics + Whitepapers + Emails + Newsletters + Social Media + Client Alerts + Landing Pages + Events + Apps + Guest Columns + Case Studies + yadda yadda yadda ...
  17. 17. BRANDED SPONSORED Content a Company Produces 17 $ Native Ads or “Brand Journalism”
  18. 18. S T W WEAKNESSES •  May Need New Skills or More Education •  Must Adapt to New Culture and Vocabulary STRENGTHS •  Communicate Well •  Work Quickly •  Calm Under Pressure •  Think Visually •  Good Strategic Skills THREATS •  Financial Strain •  Competition OOPPORTUNITIES •  Better Economy •  More Openings HOW WILL YOU DO IN BUSINESS? 18
  19. 19. BHAG WHAT ARE YOU PASSIONATE ABOUT? WHAT YOU CAN BE BEST IN THE WORLD AT? WHAT DRIVES YOUR ECONOMIC ENGINE? 19 FIND YOUR “Big Hairy Audacious Goal!” From « Built to Last » by Jim Collins and Jerry Porras WHAT WILL YOU DO IN BUSINESS?
  20. 20. CHECK OUT EDUCATION & TRAINING Certifications Executive MBA Webinars 20 VOLUNTEER Pick a Charity or Activity SEE A CAREER COUNSELOR Find a Direction GET BUSY!
  21. 21. Terri@TerriThornton.comLinkedin.com/in/TerriThornton @Ttho Thornton Communications

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