The document discusses disruptive innovations in technology and business over the last 100 years. It touches on topics like simplifying complexity, real-time information, social media platforms, crowdsourcing, and ensuring quality over quantity in areas like reducing spam and click fraud. The main message is about the need for companies to keep innovating, stay involved in ongoing conversations, and adapt to operate in real-time to avoid being disrupted themselves.
How to meet the next generation of museum visitorsAnne Boysen
The document discusses trends related to the next generation of museum visitors. It notes that Generation Z, born after 2001, are the "Internet in My Pocket" generation with an 8-second attention span who expect digital ubiquity. It also discusses how millennials and Generation Z are entrepreneurial, seek stimulating physical spaces as work and socializing become more virtual, and enjoy sharing selfies. The document argues that museums can attract these generations by providing opportunities for contemplation and experiences, and by harnessing their co-creative skills.
Millennials and Real-Estate Investment for the Chicago Title Company, May 2015Anne Boysen
Millennials are finally entering the real-estate market. How should professionals in real-estate, mortgage lending and home insurance approach this distinct cohort of home buyers?
Sifting our way to generational insightsAnne Boysen
What do people in the same generation seem to have so much in common? And how do we know if the similarity is generational and not the result of some other factors? Let's sift our way to the solid kernels of good generational insight.
RCA 2015 Generation Z and the Future of FoodAnne Boysen
Presentation held at Research Chefs Association's annual conference 2015.
What are the most important Generation Z trends, and how will they impact the food industry?
From Baby Boomers to Generation Z: Interactivity in Light of GenerationsAnne Boysen
This document discusses generational trends and defines several generations including Millennials, Generation Z, and the generation after Generation Z. It outlines some of the defining events and characteristics of each generation, such as their relationship to technology, parenting styles, trust in institutions, and how they are shaped by events like the rise of social media. The document also explores how each new generation favors more participatory and networked behaviors compared to prior generations.
The document describes different generations born between 1908 and 2010. It provides the birth years, archetypes, dominant traits and defining childhood experiences for each generation. Key generations include the GI Generation (1908-1929) who experienced the Great Depression and WWII, Baby Boomers (1946-1961) who were indulged as children, and Millennials (1983-2003) who are civic-minded like the GI Generation. Generations are also grouped into larger eras based on defining historical events and shared values during their young adult years.
The document discusses disruptive innovations in technology and business over the last 100 years. It touches on topics like simplifying complexity, real-time information, social media platforms, crowdsourcing, and ensuring quality over quantity in areas like reducing spam and click fraud. The main message is about the need for companies to keep innovating, stay involved in ongoing conversations, and adapt to operate in real-time to avoid being disrupted themselves.
How to meet the next generation of museum visitorsAnne Boysen
The document discusses trends related to the next generation of museum visitors. It notes that Generation Z, born after 2001, are the "Internet in My Pocket" generation with an 8-second attention span who expect digital ubiquity. It also discusses how millennials and Generation Z are entrepreneurial, seek stimulating physical spaces as work and socializing become more virtual, and enjoy sharing selfies. The document argues that museums can attract these generations by providing opportunities for contemplation and experiences, and by harnessing their co-creative skills.
Millennials and Real-Estate Investment for the Chicago Title Company, May 2015Anne Boysen
Millennials are finally entering the real-estate market. How should professionals in real-estate, mortgage lending and home insurance approach this distinct cohort of home buyers?
Sifting our way to generational insightsAnne Boysen
What do people in the same generation seem to have so much in common? And how do we know if the similarity is generational and not the result of some other factors? Let's sift our way to the solid kernels of good generational insight.
RCA 2015 Generation Z and the Future of FoodAnne Boysen
Presentation held at Research Chefs Association's annual conference 2015.
What are the most important Generation Z trends, and how will they impact the food industry?
From Baby Boomers to Generation Z: Interactivity in Light of GenerationsAnne Boysen
This document discusses generational trends and defines several generations including Millennials, Generation Z, and the generation after Generation Z. It outlines some of the defining events and characteristics of each generation, such as their relationship to technology, parenting styles, trust in institutions, and how they are shaped by events like the rise of social media. The document also explores how each new generation favors more participatory and networked behaviors compared to prior generations.
The document describes different generations born between 1908 and 2010. It provides the birth years, archetypes, dominant traits and defining childhood experiences for each generation. Key generations include the GI Generation (1908-1929) who experienced the Great Depression and WWII, Baby Boomers (1946-1961) who were indulged as children, and Millennials (1983-2003) who are civic-minded like the GI Generation. Generations are also grouped into larger eras based on defining historical events and shared values during their young adult years.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Food and hospitality next frontier of innovation
Your most difficult customer
5 devices/ 8 second attention span
I will try to help you see the opportunities in servicing distracted, always connected, always comparing clientele.
I just want to say a few words about strategic foresight and how we can use this to understand generational change.
As a futurist I like to look beyond the trends. Trends tell us what’s happening, but we can understand the underlying forces we will see them in a larger context. The top green bubble tells us how these changes manifest and what we can do to evoke a desired outcome. The green bubble represents the strategic opportunities that these trends generate.
The trends surrounding Generation Z typically say something about the attributes that distinguish them from other generations, and they are typically driven by two underlying driving forces, Digital Transformation and the Post-recession Economy.
Digital transformation is more than just using digital technology, it’s about not knowing a world without it. This transforms the way they live, study, work, travel, eat, love – everything.
The post-recession economy refers to the new business models, values, expectations and life styles that started to emerge since the financial crisis in 2008. It also refers to an economy where jobs can be automated and the things we took for granted are no longer there. With a high young unemployment rate, you are truly very familiar with this trend.
In this presentation I thought it might be useful to think of the strategic opportunities as the Marketing Mix – or the ways in which these trends play out strategically for the various aspects of your business – such as price, product, promotion and place. So for those of you who are unfamiliar with marketing concepts, don’t fret. This is just a way to cluster these trends together so you can build better strategies using these different tools.
As you can see here many of these trends are combinations of these two driving forces. And by the way, don’t think you have to remember each one of these. I will make all these slides available on my website, which I will post at the end of my presentation. And if you send me an email, I’ll send you a trend document. And if you have any questions, please don’t hesitate to grab me in the hallways later. Or message me in social media. Or via telepathy, holographic projections..whichever way.
In the rest of the presentation I’ll put on a firehose of information, but I’ll cluster the trends in a way that will hopefully make sense.
What I think is pretty remarkable is that generation Z represents a disruptive force in all the four areas of the marketing mix and this will affect how you could better reach them in four areas.
Surveys everywhere shows this generation to be far more price conscious than their predecessors were at the same age. 60% savings account, 12% saves for retirement.
Being connected means they never had to pay full price.
Price conscious from last recession. Don’t take continued growth for granted.
Use price optimization tech to always get the best rate.
With the emergence of OTAs, the hospitality industry has felt this trend longer than any other industry. It might seem that price is the only thing that matters, but it really isn’t. They are just more selective.
FOOD AND HOSPITALITY UNIQUE TO GEN Z.
It turns out that your industry is in a very unique place for appealing to Generation Z because they are all about paying for experiences. When I was young people would express themselves via their clothes, today it is through experiences such as eating experiences with friends. And although the days with the full-service brands seem to be gone, they will spend on food that meet certain criteria.
Which brings me over to the Product aspect of the four Ps of the Marketing Mix.
PAST – PRODUCT WAS FIXED AND MASS PRODUCED. VACATIONS – BEACH OR SKISLOPES, LITTLE VARIATION.
NOW – UNIQUE EXPERIENCE IS THE PRODUCT. THE END PRODUCT IS A CO-CREATED EXPERIENCE BETWEEN THE FASCILLITATOR (HOTEL, RESTAURANT) AND THE USER, EXPRESSED AS DIGITAL FOOTPRINTS IN SOCIAL MEDIA.
In the age of digital devices the experience economy is more than ephemeral moments shared only with those who are physically present. They are etched into people’s personal stories via mobile devices and social media.
And since your industry is facilitating these stories you are co-creating the final product with your user. (Pause)
ULTIMATELY, THE USER IS THE FINAL PRODUCT SINCE THEY EXPRESS THEMSELVES VIA THE CONSUMPTION OF IT.
You can see that their preferences are reflecting who they are. Generation Z is
Multi-cultural – ethnic
Personal
Healthy - information
Fair- care about the full production cycle. It’s becoming hip to be a farmer and be in direct contact with the earth.
So again, you see how the product is so much more than what you deliver them. It’s the full experience. And ultimately it is them.
ANY PLACE CAN BE A DESTINATION NOW IF IT CAN HELP CREATE A UNIQUE PERSONAL STORY
MORE FLEXIBLE WORK AND NEW WORKFORCE DEMANDS BLURS THE LINE BETWEEN LEISURE AND BUSIENSS. AND THIS TYPE OF LINE BLURRING THEY ARE COMFORTABLE WITH BECAUSE THEY DON’T LIKE TO PUT ANYTHING IN CATEGORIES.
When this generation comes of age, over half of them will be freelancers. This means that they both can work from anywhere and they might have to when working with a diverse customer base. They also indicate that they want to in surveys.
Young people don’t put a distinction between work and leisure. They are willing to use their own portable devices for work and expect to do personal things on company time. Which means that destinations will have to look more into creating destinations that combine these two purposes. We will see fewer hotels that cater only to one of these segments, but more that combine work experiences with interesting attractions and events outside of business.
Gen Zers have been fully immersed in streaming and surfing since they were very young. This on-demand life has produced a level of expectations and impatience to have everything available immediately. They expect services such as the ability to check wait times or add their name to a waitlist and restaurant details such as menus and reviews to be available online.
Moreover, they expect that you will recommend what they like, so that the only advertisement they see from you are those that appeal to them.
The “good news” is that we now live in the world where everything is recorded. By using data analytics tools like association algorithms and predictive models that can can estimate churn rates you can customize a personalized experience for all customers based on their profiles.
The bad news is that when you predict human behavior so you can give them a customized experience, you risk being “creepy”. The retail chain Target went beyond their expected level of customization when they started recommending sending advertisements and coupons for baby products to a teenager. The girl ultimately had to reveal the pregnancy to her father because of the algorithms Target used.
But personalization is not just about digital technology. Especially for generation Z. Quite often it starts with a personal experience. And this experience becomes a story and then if the story is good or touching it goes viral.
Do anybody know what story I’m about to tell here? The story of how a lost stuffed animal received a laminated VIP badge from the Ritz Carleton.
So Joshie, the stuffed giraffe was forgotten in a hotel room at the Ritz Carleton by a young boy, a boy who belongs to generation z. Obviously, forgetting stuff in hotel rooms is something I can relate to. But this was even worse. Because the boy had never spent a night without Joshie. If you are a parent I know you can relate. When your kids suffer, you suffer.
The father pulled a white lie and told his son that Joshie is only on an extended vacation. Now he had to call the less prevention department, and thankfully they found Joshie in the library. But they didn’t only return him. Then made him an honorary member, gave him his own member badge and created a binder of Joshies many adventures.
So here’s Joshy at the pool, getting spa treatment, hanging out with other animals. He even got to drive a golf cart and work as a patrol officer.
Now the real story here is what this did to Ritz Carleton as a bran. And without a dime in advertisement.
The reason I brought up this story is because besides the type of personalization that really appeals to generation Z, it spread the same way this generation creates and consumes content. Now this was 6 years ago and made viral by a a father in my generation, and we are not digitally native. So you can only image what similar stories will do when put into the hands of generation z. They WANT to co-create stories of this kind. Because that is what social media is all about.
Which brings me to the next and last value factor.
BECAUSE MORE THAN GENERATIONS, MORE THAN YOUNG, OLD OR ANYTHING IN BETWEEN, WE ARE ALL MADE UP OF STORIES. SOME OF THOSE STORIES MIGHT INVOLVE ITEMS FORGOTTEN AT A HOTEL ROOM. SOME OF THEM MIGHT BE TRYING TO EAT ROASTED TARANTUAL SPIDERS. BUT ONE THING IS FOR SURE, YOUR INDUSTRY IS AT THE ROOT OF ENABLING MANY PERSONAL STORIES.