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Generation Y Volunteerism & Civic
Action Engaging Future Leaders &
         Entrepreneurs
              Sean P. Bender
    Director – Center for Community &
   Learning Partnerships @ Wentworth
          Institute of Technology
who are you?
why are you here?
who am I?
why am I here?
We know what they say about…


    …assumptions
When was Gen Y born?
1969-1990
1979-1984
1989-2009
What percentage of the
world’s population is Gen
Y?
25%
35%
45%
What is another name for
Gen Y?
Baby Boomers
Me Generation
Boomerang Generation
Gen Y’ers want most to
be…
Safe and Secure
Rich and Famous
Have a meaningful
philosophy of life
Gen Y’ers
Comparison Shop
Like nice things
Pay a premium for
experience
Gen Y’ers
Have low brand/business loyalty
Are somewhat brand loyal, but
not business loyal
Evangelically loyal to favorite
brands and businesses
The biggest difference
between Gen Y and other
Generations?
Willingness to spend $$$
Grew up with the web
Cynacism
The preferred method of
communication among Gen
Y’ers is….
E-mail
Instant Messenger
Mobile Device
Facebook/MySpace
True or False?
Gen Y’ers desire a sense of
place and belonging
True or False?
Gen Y’ers are heavily
swayed by advertising,
news, and “the media”
Other traits, features, facts, and
etc.
• Young workers born since about 1980, born of
Gen X parents
• Roughly 70 million Americans
• More Racially Diverse – 70% white – Less
homogeneous than parents
• They are not Kids – This is a coming of age
generation that is anxious to run the country
and leave its mark
Other traits, features, facts, and
etc.
• Strong Desire to be A Catalyst for
Change
• Internet, Cable, Globalization,
Environmentalism
• People Resemble Their Times More
Than Their Parents
• Keen to Status and Influence of Peers
Other traits, features, facts, and
etc.
• They want community – understood,
accepted, respected and included, this
includes peer-to-peer
networking
• Self Esteem rests on how well they are
regarded by their Social Group
• Very Independent and want to run their
own businesses – 44% of current MBA
students want to be
“If we only have great companies we
  will merely have a prosperous
  society, not a great one. Economic
  growth and power are the means,
  not the definition of a great nation.”

              ~ Jim Collins
Their story is root of our success
An exciting new enterprise
Tactics
Why Eastern?, Why Willimantic?
“Success is not final, failure is not
 fatal: it is the courage to continue
 that counts.”

              ~ Winston Churchill
Websites
 www.wit.edu/clp


 www.urbanmechanics.org


 www.SeanBender.com

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Generation Y Volunteerism and Civic Action: Engaging Future Leaders and Entrepreneurs

  • 1. Generation Y Volunteerism & Civic Action Engaging Future Leaders & Entrepreneurs Sean P. Bender Director – Center for Community & Learning Partnerships @ Wentworth Institute of Technology
  • 2. who are you? why are you here?
  • 3. who am I? why am I here?
  • 4.
  • 5. We know what they say about… …assumptions
  • 6. When was Gen Y born? 1969-1990 1979-1984 1989-2009
  • 7. What percentage of the world’s population is Gen Y? 25% 35% 45%
  • 8. What is another name for Gen Y? Baby Boomers Me Generation Boomerang Generation
  • 9. Gen Y’ers want most to be… Safe and Secure Rich and Famous Have a meaningful philosophy of life
  • 10.
  • 11.
  • 12. Gen Y’ers Comparison Shop Like nice things Pay a premium for experience
  • 13. Gen Y’ers Have low brand/business loyalty Are somewhat brand loyal, but not business loyal Evangelically loyal to favorite brands and businesses
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  • 17. The biggest difference between Gen Y and other Generations? Willingness to spend $$$ Grew up with the web Cynacism
  • 18. The preferred method of communication among Gen Y’ers is…. E-mail Instant Messenger Mobile Device Facebook/MySpace
  • 19.
  • 20. True or False? Gen Y’ers desire a sense of place and belonging
  • 21. True or False? Gen Y’ers are heavily swayed by advertising, news, and “the media”
  • 22. Other traits, features, facts, and etc. • Young workers born since about 1980, born of Gen X parents • Roughly 70 million Americans • More Racially Diverse – 70% white – Less homogeneous than parents • They are not Kids – This is a coming of age generation that is anxious to run the country and leave its mark
  • 23. Other traits, features, facts, and etc. • Strong Desire to be A Catalyst for Change • Internet, Cable, Globalization, Environmentalism • People Resemble Their Times More Than Their Parents • Keen to Status and Influence of Peers
  • 24. Other traits, features, facts, and etc. • They want community – understood, accepted, respected and included, this includes peer-to-peer networking • Self Esteem rests on how well they are regarded by their Social Group • Very Independent and want to run their own businesses – 44% of current MBA students want to be
  • 25.
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  • 27.
  • 28.
  • 29. “If we only have great companies we will merely have a prosperous society, not a great one. Economic growth and power are the means, not the definition of a great nation.” ~ Jim Collins
  • 30. Their story is root of our success
  • 31. An exciting new enterprise
  • 33. Why Eastern?, Why Willimantic?
  • 34. “Success is not final, failure is not fatal: it is the courage to continue that counts.” ~ Winston Churchill

Editor's Notes

  1. Rich, famous, and sometimes just shockingly talented (and sometimes silly)
  2. If anything Gen Y is entrepreneurial
  3. Loyalty and experience, some of my personal loyalties
  4. Nope authenticity…
  5. The Defining Moments for the Greatest Generation
  6. The defining fear and motivation for the Boomer Generation
  7. The defining moment for Gen X
  8. Defining Gen Y - What does this all mean for volunteering, civic engagement?
  9. The potential…
  10. The CLP Story, case for reciprocity, moving beyond Service, connecting the dots (the Certificate & Focus Areas) – TejwattieBalgobin and Austin Lauria
  11. Combining service, practice, and learning
  12. Engaging Gen Y (i.e. e-mail or cell phone? Poster, phase-book, or power-brokers on facebook, etc.)Social entrepreneurship
  13. The potential…