Millenials presentation
•
0 likes•68 views
Young Indian millennials prefer buying high-end used goods over lower-end new products due to financial constraints. They face significant stress from finances, the high cost of living, and competitive job markets. Millennials want fulfilling careers doing meaningful work that respects their personal values. They identify with international cultures through friends around the world and view nationality as separate from geography in today's globalized world. While politically engaged through digital platforms, young millennials feel physically isolated despite their constant online connectivity. They have confidence from growing up in a more optimistic environment and are willing to experiment.
Report
Share
Report
Share
Download to read offline
Recommended
Brands in & out of china june2013
In just over 30 years, China has seen the rise of consumerism and sophisticated marketing as the country has opened up to the world. Young middle class consumers in major Chinese cities love exploring life's potential through consumption of international brands. However, many consumers still lack in-depth knowledge of products and brands due to not growing up with them. As China's new middle class has grown, especially more westernized generations born after the 1980s, they have become more confident and determined to display their independence through consumption of niche brands they trust. Brands that involve and inspire Chinese consumers through building understanding of product benefits will be able to win over consumers, though they may change the brands in the process.
Socio-cultural environment in INternational Business
This topic describes what is international business, what is environment in international business, what is socio-cultural environment in business, what are the challenges faced by the international business in 2017.
Rhythm Moving with Chinese Mums
RHYTHM – MOVING WITH CHINESE MOTHERS, a quantitative and qualitative research study that explores the desires and concerns of Chinese mums.
International-cultural-environment
This chapter discusses the importance of culture in international business decisions. It defines culture as the way of life of people, including their attitudes, values, beliefs, arts, sciences, modes of perception, and habits of thought and activity. The major constituents of culture discussed are value systems, norms, aesthetics, customs and traditions, language, and religion. Managers operating internationally must understand these cultural factors and how they vary across countries to make informed business decisions.
The Future of China
This document discusses how success is viewed in China and how that is changing across generations. Traditionally, success was seen as being determined by factors like family background, money and connections ("guanxi"). However, the study found that while hard work was still the top factor for success, money, family background and connections were also highly important. Younger generations, especially those in tier 1 cities, place less emphasis on these traditional factors and more on personal achievements like education, intelligence, mindset and integrity. So the view of success in China is evolving from being based on who you are to also incorporating what you achieve through your own efforts.
On trade, tea and TVs
1) Myanmar has a complex consumer culture shaped by traditions and beliefs, with most families living modestly together and spending a significant portion of their modest income on food and education.
2) Television has become very popular, while internet penetration remains low, presenting opportunities for brands to market through TV and mobile phones.
3) However, Buddhism strongly influences culture and lifestyle, and consumers prioritize quality and country of origin when purchasing imported goods. Changes are occurring as younger people aspire to prestigious jobs and education.
Cultural Environment of international marketing
This document provides an overview of cultural environment and the key elements and origins of culture. It discusses how culture is shaped by geography, history, political economy, technology, social institutions like family, religion, school, media, government, and corporations. It also examines the core elements of culture, including cultural values, rituals, symbols, beliefs, and thought processes. Specifically, it analyzes Hofstede's cultural dimensions of individualism vs collectivism, power distance, and uncertainty avoidance, and how they influence business and consumer behavior across countries.
Chapter 4 - Social and Cultural Environment
This document discusses key aspects of social and cultural environments. It defines culture as ways of living passed down through generations. Culture is expressed through social institutions and includes both conscious and unconscious values, ideas, attitudes and symbols. Religions are an important source of a society's beliefs. Languages also reflect cultural diversity. High and low context cultures communicate differently. Hofstede identified cultural dimensions like power distance and uncertainty avoidance. Rogers' diffusion of innovations theory explains how new ideas spread through cultures over time via communication channels. The innovation adoption process moves from awareness to adoption through interested evaluation and trial. Factors affecting adoption rates include relative advantage, compatibility and complexity. Innovators adopt earliest while laggards adopt latest.
Recommended
Brands in & out of china june2013
In just over 30 years, China has seen the rise of consumerism and sophisticated marketing as the country has opened up to the world. Young middle class consumers in major Chinese cities love exploring life's potential through consumption of international brands. However, many consumers still lack in-depth knowledge of products and brands due to not growing up with them. As China's new middle class has grown, especially more westernized generations born after the 1980s, they have become more confident and determined to display their independence through consumption of niche brands they trust. Brands that involve and inspire Chinese consumers through building understanding of product benefits will be able to win over consumers, though they may change the brands in the process.
Socio-cultural environment in INternational Business
This topic describes what is international business, what is environment in international business, what is socio-cultural environment in business, what are the challenges faced by the international business in 2017.
Rhythm Moving with Chinese Mums
RHYTHM – MOVING WITH CHINESE MOTHERS, a quantitative and qualitative research study that explores the desires and concerns of Chinese mums.
International-cultural-environment
This chapter discusses the importance of culture in international business decisions. It defines culture as the way of life of people, including their attitudes, values, beliefs, arts, sciences, modes of perception, and habits of thought and activity. The major constituents of culture discussed are value systems, norms, aesthetics, customs and traditions, language, and religion. Managers operating internationally must understand these cultural factors and how they vary across countries to make informed business decisions.
The Future of China
This document discusses how success is viewed in China and how that is changing across generations. Traditionally, success was seen as being determined by factors like family background, money and connections ("guanxi"). However, the study found that while hard work was still the top factor for success, money, family background and connections were also highly important. Younger generations, especially those in tier 1 cities, place less emphasis on these traditional factors and more on personal achievements like education, intelligence, mindset and integrity. So the view of success in China is evolving from being based on who you are to also incorporating what you achieve through your own efforts.
On trade, tea and TVs
1) Myanmar has a complex consumer culture shaped by traditions and beliefs, with most families living modestly together and spending a significant portion of their modest income on food and education.
2) Television has become very popular, while internet penetration remains low, presenting opportunities for brands to market through TV and mobile phones.
3) However, Buddhism strongly influences culture and lifestyle, and consumers prioritize quality and country of origin when purchasing imported goods. Changes are occurring as younger people aspire to prestigious jobs and education.
Cultural Environment of international marketing
This document provides an overview of cultural environment and the key elements and origins of culture. It discusses how culture is shaped by geography, history, political economy, technology, social institutions like family, religion, school, media, government, and corporations. It also examines the core elements of culture, including cultural values, rituals, symbols, beliefs, and thought processes. Specifically, it analyzes Hofstede's cultural dimensions of individualism vs collectivism, power distance, and uncertainty avoidance, and how they influence business and consumer behavior across countries.
Chapter 4 - Social and Cultural Environment
This document discusses key aspects of social and cultural environments. It defines culture as ways of living passed down through generations. Culture is expressed through social institutions and includes both conscious and unconscious values, ideas, attitudes and symbols. Religions are an important source of a society's beliefs. Languages also reflect cultural diversity. High and low context cultures communicate differently. Hofstede identified cultural dimensions like power distance and uncertainty avoidance. Rogers' diffusion of innovations theory explains how new ideas spread through cultures over time via communication channels. The innovation adoption process moves from awareness to adoption through interested evaluation and trial. Factors affecting adoption rates include relative advantage, compatibility and complexity. Innovators adopt earliest while laggards adopt latest.
Attitude of indian youth towards nation
It is a consumer behavior survey conducted in pune, India to study the attitude of youth towards the nation
Behavioural pattern of indian consumer
Indian consumers can be divided into three segments based on spending - those who pay more for more value, those who seek good value at reasonable prices, and those who pay less and expect less. The Indian consumer market is influenced by factors like the growing middle class, changing gender roles, rising aspirations, increased spending on luxury goods, new shopping environments, and greater media exposure. Rapidly growing sectors include IT, automobiles, e-commerce, retail, women's industries, and FMCG. Shopping culture, durable ownership, cosmetics use, beverage and food preferences, and fashion trends vary significantly across income levels and regions in India. Emerging trends show Indian consumers prioritizing value over price, adopting online shopping,
Building Blocks Of Culture - JRM
The document discusses how culture impacts political, economic, and business systems. It provides examples of how differences in culture within and across countries can affect these systems. Cultural differences can pose roadblocks for foreign companies seeking to enter new markets or cause domestic political instability. To succeed internationally, companies must understand the local culture and adapt their practices accordingly. Overcoming cultural barriers requires training employees in cultural literacy and thoroughly analyzing each market's cultural norms.
Cb environment influene on consumer behavior culture
Culture has a significant influence on consumer behavior and purchasing decisions. Culture is defined as the totality of learned beliefs, values, and customs that serve to guide societal behavior. Culture is acquired through formal, informal, and technical learning processes. It determines what products are acceptable and influences how people live their lives. Marketers must understand the cultural values of the societies they operate in order to interpret consumer reactions and tailor marketing strategies appropriately. A society's culture can be categorized based on whether it emphasizes relationships between individuals, the environment, or self-orientation. Cultural values influence technology adoption, product preferences, and communication approaches. As culture evolves over time, marketers must adapt to cultural changes in order to remain relevant to consumers
Fashion, gender and social identity
This document discusses a qualitative research study on fashion, gender, and social identity. It includes:
1) An introduction outlining the role of clothing in constructing social identity and gender.
2) A description of the research method which was informal interviews of 4 women, 4 men with photos of various styles.
3) Key results showing that clothing strongly influences perceptions of masculinity and femininity, as some photos led to confusion over the biological sex of models. Clothing plays an important role in gender identity.
China’s Consumer Revolution
China is in the midst of one of history’s most dramatic consumer
revolutions. Its people have emerged from decades of global
isolation, restrictions on personal expression, and lack of
consumer choice to power the world’s fastest growing economy.
From affl uent urban youths to mobile professionals to the rural
elite, consumers are seeking products and services that refl ect
what it means to be modern in China.
Socio culture environment
Culture includes beliefs, arts, morals, laws, customs, and habits acquired by people in a society. Elements of culture are knowledge and beliefs, ideals, and preferences. Cultural adaptation refers to how individuals and societies adjust to physical and social environments. Cultural shock can occur when adapting to a new environment, causing confusion and anxiety. Cultural traits include masculine vs feminine cultures, universalism vs particularism, and individualism vs communitarianism. Religion, language, consumer preferences and habits can vary significantly between cultures and need to be considered for business. Certain industries may be dominated by particular ethnic groups in some countries.
A presentation on social and cultural environment of international business
This power point is related to social and cultural environment of international business. it involves meaning of social and cultural environment, characteristics and elements of culture, factors affecting social and cultural environment etc.
2015 Millennials Knowledge Module
Millennials – the most sought-after segment by marketers today. Learn more about this influential audience - the facts, figures, mindset and attitudes
Millennials & Gen Z
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Millennials: The young generation shaping the future
This document discusses the Millennial generation and their impact and influence. Some key points:
- Millennials were born in the early 1980s to early 2000s and make up a large portion of the population in many countries.
- They came of age during the rise of the internet and social media and have a unique relationship with technology.
- The economic recession had significant impact on Millennials as they were entering the workforce.
- Millennials prioritize flexibility, meaningful work, innovation, and work-life balance over long-term career commitments to single employers.
- Their habits and priorities are shaping new types of businesses focused on experiences and collaborative consumption over asset ownership.
- Millennials
Who are the Millennials?
The Millennials are affecting the way we sell products and market our businesses. Here a re a few ideas to help reach them.
Project: Now The News
The document proposes a new news website called NowTheNews.com that is designed specifically for millennials. It will feature popular hashtags as section topics like #BlackLivesMatter and #PokemonGo. An editorial team of 10 members, including reporters covering sports, entertainment, technology and politics, will create content. The goal is to understand millennials by having all news written by millennials for millennials, as traditional advertising has proven ineffective at capturing their attention. Companies are fiercely competing for the large millennial demographic and their $200 billion in annual buying power.
Generational Research PPT - Little.pptx
This document provides an overview of generational research and discusses students from Generation Z. It begins by defining different generations based on the major cultural events of their time periods. It then discusses characteristics of Millennials and how they differ from Generation Z students, who have grown up in a time of economic recession and increased technology usage. The document outlines transitional phases first-year students often experience and strategies for motivating Generation Z students, such as creating high-intensity relationships and providing frequent rewards. It concludes by noting problems with generational research and that generations are fluid cultural constructs that vary between countries and ethnic groups.
Rhythm Millennials Kids no More
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
Nielsen Company 2014 Report - Millennial Breaking The Myths
Millennials may be more diverse, social, and optimistic than expected. While struggling in the difficult economy, they are entrepreneurial and care about social issues and authentic brands. They value self-expression through music, art, and social media. Millennials are the most racially diverse generation and care about their families and communities despite financial challenges. They are optimistic about their future success and potential.
INSIGHTYOUNG09-10 Indian youth trend report
The document discusses insights about Indian youth based on surveys and research. It notes that 250 million Indian youth have an average age of 24, 60% of the population is under 30, and 13.9 million youth are in major cities. Indian youth blend cultural and spiritual values with global influences. The affluent youth are energetic consumers but prefer English newspapers and Hindi TV. Indian youth highly value education and family success. They have diverse aspirations and are motivated to make their families proud through career success.
Me-me-me-llenials: Gen Y Cohort insight by creative.union
The largest and most digitally empowered consumer group on the planet expect brands not politicians to save the world. Their ambitions for global sustainability is paradoxically equalled by their self-regard and capacity for shopping
Created by Karl Aussia | creativeunion.net
Generation Edge - Understanding the new Young India
Generation Edge in India refers to those born between 1994-onwards, numbering at least 400 million people. They have grown up in a time of rapid changes and increased opportunities in India. While ambitious and wanting to chart their own path, they still face pressures from traditional values emphasizing stability, modesty and conformity. As the first generation with widespread access to technology and global influences, Generation Edge struggles to balance individualism with social expectations in a still largely conservative society. For brands, it is important to inspire and support this generation by showing them how to pursue their dreams and manage multiple identities, while making the most of opportunities in the present.
Bauer Knowledge: The Millennials Chapter
The Millennials Chapter is the first in a series of in-depth studies into important, highly-valued audiences.
Lifestyle Trend Analysis Book
Trendbook created using primary and secondary data and market research describing the key influencers that will affect product development over the next 18 months.
ayu gen.pptx
A generation gap refers to differences in beliefs and values between younger and older generations. Younger generations today include Generation X, Generation Y, and Millennials, while older generations are Baby Boomers and Traditionalists. Reasons for generation gaps include differences in lifestyles, communication styles, and expectations between parents and children. Effects can include psychological distress, relationship difficulties, and decreased social values over time. Generation gaps can be reduced by open communication, understanding different perspectives, and finding compromise.
More Related Content
What's hot
Attitude of indian youth towards nation
It is a consumer behavior survey conducted in pune, India to study the attitude of youth towards the nation
Behavioural pattern of indian consumer
Indian consumers can be divided into three segments based on spending - those who pay more for more value, those who seek good value at reasonable prices, and those who pay less and expect less. The Indian consumer market is influenced by factors like the growing middle class, changing gender roles, rising aspirations, increased spending on luxury goods, new shopping environments, and greater media exposure. Rapidly growing sectors include IT, automobiles, e-commerce, retail, women's industries, and FMCG. Shopping culture, durable ownership, cosmetics use, beverage and food preferences, and fashion trends vary significantly across income levels and regions in India. Emerging trends show Indian consumers prioritizing value over price, adopting online shopping,
Building Blocks Of Culture - JRM
The document discusses how culture impacts political, economic, and business systems. It provides examples of how differences in culture within and across countries can affect these systems. Cultural differences can pose roadblocks for foreign companies seeking to enter new markets or cause domestic political instability. To succeed internationally, companies must understand the local culture and adapt their practices accordingly. Overcoming cultural barriers requires training employees in cultural literacy and thoroughly analyzing each market's cultural norms.
Cb environment influene on consumer behavior culture
Culture has a significant influence on consumer behavior and purchasing decisions. Culture is defined as the totality of learned beliefs, values, and customs that serve to guide societal behavior. Culture is acquired through formal, informal, and technical learning processes. It determines what products are acceptable and influences how people live their lives. Marketers must understand the cultural values of the societies they operate in order to interpret consumer reactions and tailor marketing strategies appropriately. A society's culture can be categorized based on whether it emphasizes relationships between individuals, the environment, or self-orientation. Cultural values influence technology adoption, product preferences, and communication approaches. As culture evolves over time, marketers must adapt to cultural changes in order to remain relevant to consumers
Fashion, gender and social identity
This document discusses a qualitative research study on fashion, gender, and social identity. It includes:
1) An introduction outlining the role of clothing in constructing social identity and gender.
2) A description of the research method which was informal interviews of 4 women, 4 men with photos of various styles.
3) Key results showing that clothing strongly influences perceptions of masculinity and femininity, as some photos led to confusion over the biological sex of models. Clothing plays an important role in gender identity.
China’s Consumer Revolution
China is in the midst of one of history’s most dramatic consumer
revolutions. Its people have emerged from decades of global
isolation, restrictions on personal expression, and lack of
consumer choice to power the world’s fastest growing economy.
From affl uent urban youths to mobile professionals to the rural
elite, consumers are seeking products and services that refl ect
what it means to be modern in China.
Socio culture environment
Culture includes beliefs, arts, morals, laws, customs, and habits acquired by people in a society. Elements of culture are knowledge and beliefs, ideals, and preferences. Cultural adaptation refers to how individuals and societies adjust to physical and social environments. Cultural shock can occur when adapting to a new environment, causing confusion and anxiety. Cultural traits include masculine vs feminine cultures, universalism vs particularism, and individualism vs communitarianism. Religion, language, consumer preferences and habits can vary significantly between cultures and need to be considered for business. Certain industries may be dominated by particular ethnic groups in some countries.
A presentation on social and cultural environment of international business
This power point is related to social and cultural environment of international business. it involves meaning of social and cultural environment, characteristics and elements of culture, factors affecting social and cultural environment etc.
What's hot (8)
Cb environment influene on consumer behavior culture
Cb environment influene on consumer behavior culture
A presentation on social and cultural environment of international business
A presentation on social and cultural environment of international business
Similar to Millenials presentation
2015 Millennials Knowledge Module
Millennials – the most sought-after segment by marketers today. Learn more about this influential audience - the facts, figures, mindset and attitudes
Millennials & Gen Z
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Millennials: The young generation shaping the future
This document discusses the Millennial generation and their impact and influence. Some key points:
- Millennials were born in the early 1980s to early 2000s and make up a large portion of the population in many countries.
- They came of age during the rise of the internet and social media and have a unique relationship with technology.
- The economic recession had significant impact on Millennials as they were entering the workforce.
- Millennials prioritize flexibility, meaningful work, innovation, and work-life balance over long-term career commitments to single employers.
- Their habits and priorities are shaping new types of businesses focused on experiences and collaborative consumption over asset ownership.
- Millennials
Who are the Millennials?
The Millennials are affecting the way we sell products and market our businesses. Here a re a few ideas to help reach them.
Project: Now The News
The document proposes a new news website called NowTheNews.com that is designed specifically for millennials. It will feature popular hashtags as section topics like #BlackLivesMatter and #PokemonGo. An editorial team of 10 members, including reporters covering sports, entertainment, technology and politics, will create content. The goal is to understand millennials by having all news written by millennials for millennials, as traditional advertising has proven ineffective at capturing their attention. Companies are fiercely competing for the large millennial demographic and their $200 billion in annual buying power.
Generational Research PPT - Little.pptx
This document provides an overview of generational research and discusses students from Generation Z. It begins by defining different generations based on the major cultural events of their time periods. It then discusses characteristics of Millennials and how they differ from Generation Z students, who have grown up in a time of economic recession and increased technology usage. The document outlines transitional phases first-year students often experience and strategies for motivating Generation Z students, such as creating high-intensity relationships and providing frequent rewards. It concludes by noting problems with generational research and that generations are fluid cultural constructs that vary between countries and ethnic groups.
Rhythm Millennials Kids no More
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
Nielsen Company 2014 Report - Millennial Breaking The Myths
Millennials may be more diverse, social, and optimistic than expected. While struggling in the difficult economy, they are entrepreneurial and care about social issues and authentic brands. They value self-expression through music, art, and social media. Millennials are the most racially diverse generation and care about their families and communities despite financial challenges. They are optimistic about their future success and potential.
INSIGHTYOUNG09-10 Indian youth trend report
The document discusses insights about Indian youth based on surveys and research. It notes that 250 million Indian youth have an average age of 24, 60% of the population is under 30, and 13.9 million youth are in major cities. Indian youth blend cultural and spiritual values with global influences. The affluent youth are energetic consumers but prefer English newspapers and Hindi TV. Indian youth highly value education and family success. They have diverse aspirations and are motivated to make their families proud through career success.
Me-me-me-llenials: Gen Y Cohort insight by creative.union
The largest and most digitally empowered consumer group on the planet expect brands not politicians to save the world. Their ambitions for global sustainability is paradoxically equalled by their self-regard and capacity for shopping
Created by Karl Aussia | creativeunion.net
Generation Edge - Understanding the new Young India
Generation Edge in India refers to those born between 1994-onwards, numbering at least 400 million people. They have grown up in a time of rapid changes and increased opportunities in India. While ambitious and wanting to chart their own path, they still face pressures from traditional values emphasizing stability, modesty and conformity. As the first generation with widespread access to technology and global influences, Generation Edge struggles to balance individualism with social expectations in a still largely conservative society. For brands, it is important to inspire and support this generation by showing them how to pursue their dreams and manage multiple identities, while making the most of opportunities in the present.
Bauer Knowledge: The Millennials Chapter
The Millennials Chapter is the first in a series of in-depth studies into important, highly-valued audiences.
Lifestyle Trend Analysis Book
Trendbook created using primary and secondary data and market research describing the key influencers that will affect product development over the next 18 months.
ayu gen.pptx
A generation gap refers to differences in beliefs and values between younger and older generations. Younger generations today include Generation X, Generation Y, and Millennials, while older generations are Baby Boomers and Traditionalists. Reasons for generation gaps include differences in lifestyles, communication styles, and expectations between parents and children. Effects can include psychological distress, relationship difficulties, and decreased social values over time. Generation gaps can be reduced by open communication, understanding different perspectives, and finding compromise.
India's Post Millennial Indian Generation: Gen-Z
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
THE GENERATION GAP
The document discusses the generation gap between different generations. It defines the generation gap as differences in beliefs and values between younger and older generations. It identifies five generations - Traditionalists, Baby Boomers, Generation X, Generation Y, and Millennials - and compares their defining characteristics, technologies, careers, and communication styles. The generation gap is caused by a lack of communication and understanding between generations due to differences in lifestyles and expectations. Both parents and children must make efforts to reduce the generation gap through open communication and understanding different perspectives.
A Marketer's Guide to Millenials
A comprehensive guide to what Millenial's value, and how this influences marketing and engagement of content in 2015.
A Marketer's Guide to Millenials
A comprehensive guide to what Millennial's value, and how this influences marketing and engagement of content in 2015.
Socio-psychology of Indian Youth and the theory of "adopted Differentiations"
The document discusses colors and trends among Indian youth. It begins by describing how an international brand failed in India because retailers did not understand Indian youth culture. Indian youth want to look "mature yet cool" rather than "wild and outrageous" like in other countries. They also highly value family and are influenced by Bollywood rather than foreign subcultures. The document then categorizes Indian youth into three groups based on globalization's influence and analyzes their characteristics and aspirations. It explores why certain colors appeal more than others to project status and how Indian youth balance global and traditional influences in their lives and fashion choices.
The Importance of Millennials
Millennials keep raising interest around the business world. Learn some facts about this generation and the reasons for their relevance and importance.
Similar to Millenials presentation (20)
Millennials: The young generation shaping the future
Millennials: The young generation shaping the future
Nielsen Company 2014 Report - Millennial Breaking The Myths
Nielsen Company 2014 Report - Millennial Breaking The Myths
Me-me-me-llenials: Gen Y Cohort insight by creative.union
Me-me-me-llenials: Gen Y Cohort insight by creative.union
Generation Edge - Understanding the new Young India
Generation Edge - Understanding the new Young India
Socio-psychology of Indian Youth and the theory of "adopted Differentiations"
Socio-psychology of Indian Youth and the theory of "adopted Differentiations"
More from Devyani Jain
Research projects devyani jain
The document outlines details of several user research projects conducted for companies like Samsung, Dr. Reddy's Laboratories, and Intel Innovation Labs, with the projects focused on understanding user needs and behaviors related to products like the My Galaxy app, Bixby, the S7 camera, a medical adherence IoT prototype, and wearables for dogs. The projects involved conducting interviews, surveys, usability tests, and focus groups to develop insights around user personas, journeys, and design directions that would inform the development of the products. Deliverables across the projects included reports, presentations, insights decks, and recommendations.
Devyani jain research projects
Devyani Jain has worked on several UX research projects for companies like Samsung, Dr. Reddy's Laboratories, and Intel Innovation Labs. Her responsibilities have included developing recruitment strategies, conducting interviews and surveys, analyzing usage data, creating user personas, mapping customer journeys, and developing design recommendations based on research findings. She has experience researching a wide range of topics including mobile apps, cameras, medical devices, pet technology, and wearable devices.
Meemo cueco report for email
The document summarizes an internship project to design wearable devices for capturing self-talk sessions. Two prototypes were developed - Meemo, a functional wearable audio journal, and Cueco, a conceptual approach. Meemo takes the form of clips, stickers, and silicone casts that discreetly record voice memos. A mobile app helps users visualize themes in recorded sessions. The devices could support cognitive behavioral therapy by replacing printed thought records with audio journals. The goal was to design wearables that blend into outfits and facilitate self-reflection through captured thoughts.
Food Fables
Food Fables is an interactive new media installation which shares and records your food stories: The project is currently installed live at a fine dining restaurant called Punjab Grill in Khan Market, New Delhi. In collaboration with Hakuhodo Percept Company and IoTeractions Lab.
Meemo
The document summarizes an internship project to design wearable devices for recording self-talk sessions. Two prototypes were developed - Meemo, a wearable audio journal designed to be worn discreetly and blend into clothing, and Cueco, a conceptual approach. Meemo allows users to manually record their verbal thoughts for later reflection through a paired mobile application. Initial user research found people talk to themselves privately for clarity and decision-making but are unused capturing these sessions. Functional prototypes explored subtle forms to make recording discreet and avoid social stigma around self-talk.
Audio diary report copy
The document proposes creating a wearable audio diary device to help record self-talk sessions and allow introspection on one's thought processes. Such verbalized introspection often occurs when alone and trying to gain clarity or perspective, but the thoughts are difficult to recall later. An accessible, wearable audio diary could capture these personal thoughts to help people understand their thinking and become more self-aware, which may lead to empathizing with oneself and better decision making.
Proposal for the Internship
This document proposes ideas for wearable devices and an approach to implement them. It describes three wearable ideas: (1) a wearable audio diary to record self-talk sessions for self-reflection, (2) a device that tracks conversations throughout the day by time, mood, and person to increase self-awareness of communication patterns, and (3) "talking apparel" that responds to touch with sounds based on a chosen character to add fun and playfulness. It outlines prototyping the ideas with volunteers over several iterations to refine the designs before selecting a final prototype and fabrication approach.
How do we extend io t and wearables to pets
The document discusses extending IoT and wearables to pets by speculating future designs through a fictional narrative. It summarizes interviews conducted with three categories of pet owners and professionals to understand their needs and perspectives. Key recommendations include adding layers of inference to sensed pet data, providing more seamless remote human-pet interactions, and connecting isolated smart pet devices through a common platform. The appendix provides more details on the research methodology, studies conducted, existing products landscape and conceptual details for one of the design recommendations.
PE PERFORM Trends and Insights
Wearable technology is merging with fashion to make tech products appealing to non-tech audiences. Technology companies are collaborating with fashion brands to incorporate gadgets into accessories and jewelry, making them easier to adopt. Products like smartwatches, fitness trackers, and augmented/virtual reality headsets are examples of exciting new wearables that are redefining how people interact with information and each other. Millennials in particular expect brands to take socially responsible stances on issues and use activism, innovation, and philanthropy to connect with consumers.
Pe perform ideas
The document discusses various types of fashionable wearables and their focus on either expressiveness or functionality. It proposes a time-keeping wearable device that would help users follow the Pomodoro technique for improved productivity. The device would vibrate every 25 minutes to signal the end of a focus period and the user would tap it to pause the alarm. This conceptual product could help planners like Lucy better structure their work through a hands-free timekeeping method.
Diploma project update prototyping phase 1
The document summarizes the steps taken to create a crude prototype for a smart luggage project. It involved designing a weighing mechanism that could be embedded into a suitcase and connect to a mobile app via Bluetooth. Key steps included experimenting with different weighing mechanisms, designing and building an acrylic casing, integrating an Arduino circuit, and developing a basic mobile application. The final prototype allowed testing the weighing and Bluetooth connectivity functions through both the suitcase and app.
More from Devyani Jain (12)
Creatalog Target Personas and Interview Guides for Market Validation Study
Creatalog Target Personas and Interview Guides for Market Validation Study
Recently uploaded
Top Interior Designers in Bangalore.pdf1
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
定制美国西雅图城市大学毕业证学历证书原版一模一样
原版一模一样【微信：741003700 】【美国西雅图城市大学毕业证学历证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
The Game Concept created as a Final Project piece for college. Creative Media year 2 student
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
Actions and Commands:
Tap, Swipe, and Pinch
Rotate and Shake -Buttons -Menu Bars – Menus
Toolbars - Links- Action Panels
Hover Tools - Keyboard Actions- Drag-and-Drop
Typed Commands-Affordance-Direct Manipulation.
Forms and Controls:
Basics of Form Design
Patterns.
Divertidamente SLIDE.pptxufururururuhrurid8dj
Hsuehebvdhdueuw8wiiwieih3udud8e8wisbdydvw7wbidj38ehehdheuwjhdiwjwieheheueurhryrurhrgryd7eueue
Graphic Design Tools and Software .pptx
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
PDF SubmissionDigital Marketing Institute in Noida
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Storytelling For The Web: Integrate Storytelling in your Design Process
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Impact of Fonts: in Web and Apps Design
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
International Upcycling Research Network advisory board meeting 4
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Timeless Principles of Good Design
Timeless Principles of Good Design from my 2015 Presentation at TYPO SF
一比一原版(BU毕业证)波士顿大学毕业证如何办理
BU毕业证学位证【微信95270640】办理BU毕业证【Q微信95270640】波士顿大学毕业证书原版↑制作波士顿大学学历认证文凭办理波士顿大学留信网认证,留学回国办理毕业证成绩单文凭学历认证【Q微信95270640】专业为海外学子办理毕业证成绩单、文凭制作，学历仿制，回国人员证明、做文凭，研究生、本科、硕士学历认证、留信认证、结业证、学位证书样本、美国教育部认证百分百真实存档可查】
【实体公司】办波士顿大学波士顿大学本科毕业证成绩单学历认证学位证文凭认证办留信网认证办留服认证办教育部认证（网上可查实体公司专业可靠）
— — — 留学归国服务中心 — — -
【主营项目】
一.波士顿大学毕业证成绩单使馆认证教育部认证成绩单等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
国外毕业证学位证成绩单办理流程：
1客户提供波士顿大学波士顿大学本科毕业证成绩单办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
专业服务请勿犹豫联系我！本公司是留学创业和海归创业者们的桥梁。一次办理终生受用一步到位高效服务。详情请在线咨询办理,欢迎有诚意办理的客户咨询!洽谈。
招聘代理：本公司诚聘英国加拿大澳洲新西兰美国法国德国新加坡各地代理人员如果你有业余时间有兴趣就请联系我们咨询顾问：+微信:95270640知道母亲身体不好家里盖新房也欠了不少钱总想趁假期赚点钱在校寄宿时用不着老向爷爷奶奶要盛夏的乡村仍旧清凉清清爽爽的山娃也过得自由自在不知为啥山娃总情不自禁地思念起城里的父亲每年暑假瞅见远乡近邻的小伙伴都争先恐后地往城里跑山娃就更思念父亲了老想着进父亲的城看看每次从城里洋里洋气地回来小伙伴们总争论着各自到过的城比试比试谁父亲的城最大最美他们大谈城里的新鲜事大谈父亲携他们逛城的快乐事在孩子们幼小的心中地
Revolutionizing the Digital Landscape: Web Development Companies in India
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Recently uploaded (20)
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design Process
Virtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburgh
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
Revolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in India
Millenials presentation
- 5. INVESTING IN THE FUTURE
- 7. I’LL PAVE MY OWN WAY
- 10. GOING OVERSEAS
- 17. SPENDING WISELY IS MORE IMPORTANT THEN EARNING AND SAVING ALOT OF MONEY For Example, Young, cash-trapped Indians prefer buying high-end used goods to lower-end new products
- 18. Life is getting more stressful. Finances, Cost of Living and Highly Competitive job market are chief stressors
- 19. its not just about getting paid, but doing meaningful work and respecting personal values Fulfilling career is the new catchphrase
- 20. Idea of culture is changing in the globalized world. Millennials today are identifying with cultures around the globe, they have international friends who provide exposure to so many cultures apart from their own. nationality vs geography
- 21. AAP Revolution Millennials today are voicing their opinion,and being active in political discussions, but their medium is mostly digital
- 22. young millennials constantly want to stay connected, they are going more and more digitally social, but physically alone connected society
- 23. young millennials have been raised in a relatively optimistic (than boomers) and unbound sensible environment, so they are confident generation and hence more experimental
- 24. KEY INSIGHTS
- 25. Today’s youth is becoming more and more anxious. Anxiety and depression is a lifestyle now, not just a health concern. P.S. There are online courses to deal with them
- 26. Millennials today want to 24X7 connected, they are constantly uploading and downloading data. Connectivity and Networked society are the key elements of their lifestyle
- 27. Today’s youth is not okay with injustice, and believes in civic participation, it is concerned about issues of society and governance
- 28. Falling in love is an aspiration for today’s millennials.