The document outlines details of several user research projects conducted for companies like Samsung, Dr. Reddy's Laboratories, and Intel Innovation Labs, with the projects focused on understanding user needs and behaviors related to products like the My Galaxy app, Bixby, the S7 camera, a medical adherence IoT prototype, and wearables for dogs. The projects involved conducting interviews, surveys, usability tests, and focus groups to develop insights around user personas, journeys, and design directions that would inform the development of the products. Deliverables across the projects included reports, presentations, insights decks, and recommendations.

1. Research Projects

2. Creatalog
Project Brief:
• To explore and dig in the problem space, to understand the latent needs of the user and prepare design directions for the design phase
and prepare the marketing strategy for the business
• To test the usability of the app with real users.
Duration: 3 months (project duration 6months)
Recruitment strategy, User Interviews, Personas, Usability Testing, Survey
Key Responsibilities:
• Recruitment strategy for the participants based on understanding of the product and the market by the CEO
• Detailed interview guide
• Conducted detailed semi structured in-house and in-context interviews with 15-20 users.
• Conducted a detailed survey with 100 people and analysed the results
• Developed detailed User Personas for Creatalog considering all the target users
• Developed detailed strategy and guides for market validation studies including usability study plan
Deliverables:
• User Personas for the product
• Customer Journey Map of the product and the user
• Insights and Directions for the design phase and Marketing Strategy
• Usability Testing Guide for the App

3. My Galaxy App: Samsung
Project Brief:
• To understand the usage patterns of My Galaxy App
• To identify the users and make User Personas for the product
Duration: 2 months
Recruitment strategy, Remote user Interviews, Personas, Usage patterns and insights, Affinity Mapping
Key responsibilities:
• Recruitment strategy for identifying My Galaxy users.
• Detailed interview guide
• Remote semi-structured user Interviews with 60 people and detailed interviews with 20 people.
• Detailed user personas for My Galaxy mobile app
• Detailed analysis of usage patterns of the app with a detailed deck of insights
Deliverables:
• User Personas for My Galaxy App
• Insights deck for design directions and strategy

4. Bixby: Samsung
Project Brief: To understand how will the users react to Bixby when launched. The study had been conducted in other countries and had to be
conducted in the same manner in India.
Duration: 1.5 months
Focus Group Studies, Report making based on a provided template
Key responsibilities:
• Conducted 6 focus group sessions consisting of 6-7 participants each
• There were guidelines provided by the company for the study. This same study has been conducted in other countries and had to be
conducted in the same manner in India.
• Detailed qualitative analysis of the data collected and report making
Deliverables:
Detailed report of the focus group study insights

5. S7 Camera: Samsung
Project Brief:
• To understand the latent needs and problems of the users in context of a smartphone camera
• How has the camera usage changed over the years.
• To understand how are people using the S7 Camera
• To analyse the cameras of the competitive smartphones
Duration: 3 months
Heuristic analysis, Benchmark study, User Interviews , Customer Journey mapping, Information Architecture analysis, Quantitative Research
Key responsibilities:
• Studied the features, interfaces and information architectures of the cameras of flagship smartphones in the premium sector
• Detailed interview guide
• Semi- structured user interviews on how they use the camera after recruiting participants based on Samsung personas
• Analysed the existing Samsung S7 camera based ux heuristics
• Customer journey mapping of various Samsung personas to the S7 camera usage
• Quantitative study by analysing GSIM data of the features. Taken help from a data engineer for working on excel sheets of data.
Deliverables:
Insights decks for the various different points of the brief

6. Concept Validation Study for Medical Adherence IoT
Prototype: Dr. Reddys’s Laboratories
Project Brief: To lead the concept validation phase of an IoT product prototype
Duration: 3 months
Recruitment strategy, Recruitment criteria and screener, Contextual Inquiry, Secondary research of competitive products
Key responsibilities:
• Planned the entire recruitment strategy with the Studio Lead based on Phase 1 exploratory research of the project. Prepared the
recruitment guide and screener. Worked closely with the marketing agency for scheduling interviews
• Detailed interview guide
• Conducted contextual inquiry with 15 users with a concept product prototype. Various methodologies used like observation on the use of
product prototype, asking on the spot questions based on their understanding of the product prototype and asking pre-decided questions
from the interview guide.
• Data download with the team
• Strategy for concept Validation data analysis: different frameworks and methodologies like critical discussions and Affinity Mapping
Deliverables:
Concept Validation Report for the IoT Prototype

7. Wearables for Dogs: Intel Innovation Labs
Project Brief:
• Understanding the problems and latent needs of pet parents
• Mapping the existing pet product landscape
• Design directions and coming up with strategically benefitting ideas for Intel Labs in context of wearables and IoT products for pet dogs
•
Duration: 6 months
Recruitment strategy, User interviews, Survey, Competition Analysis, HCI Literature review, Bubble Chart, Wearable product timeline, Dog
training workshop, Secondary research
Key responsibilities:
• Secondary research on wearable tech products. Analysis to make product trends and timeline. Also a bubble chart comparing wearable
tech products for humans vs animals.
• Canine training certification course for hands-on-experience under one of the best dog trainers: Ms. Shirin Merchant
• Detailed interview guide and semi-structured interviews with 14 people.
• Survey with 35 people and analysis of results
• Detailed HCI litreature review from almost 40 research papers.
• Mapping the entire landscape for pet tech products and their relevance. Extensively studied online reviews of the products.
• Mapping relevant opportunity areas based on the research insights which would be strategically benefit Intel Labs
• Developing Innovative Concepts in the domain of Internet of Things
Deliverables:
A detailed presentation of different kinds of data collected and analysed

8. Meemo: Social Body Lab, OCAD University
Project Brief:
To understand the user journey of self talking and coming up ideas in context of wearables for self talking
Duration: 1 month (project duration 2 months)
Interview Guide, Semi-structured Interview, Literature Study, Usability testing, Design Directions
Key Responsibilities:
• Semi-structured interviews with 12 people
• Secondary research on similar products, self-talking and designing for wearability
• HCI Literature review from published research papers
• Design directions for the project
• Usability testing of the hardware product
Deliverables:
Insights and design directions for the design phase