Trends and Insights

1. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N DTRENDS AND DIRECTIONS
We a r a bl e s a r e c ompl e t e
l y r e de fi ni ng our r e pl a t i
ons hi p w i t h obje c t s a n d
s oc i a l i nt e r a c t i ons
H ow w e us e a n d i nt e r a c
t w i t h i nf or ma t i o n i s c o
nt i nu ous l y c ha ng i n g o ur
e v e r y da y be ha v i or a n d
pe r s pe c t i v e .
B r a nds w i l l ha v e n o c h o
i c e but t o be s e ns i t i v e t
ow a r ds s uc h a phe no me
no n t ha t i s v e r y i nt u i t i v
e a nd na t ur a l f or t he ne
w a ge c ons ume r s .
why?
really,

2. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
A br i e f i ns i ght i nt o t he
PE PE R F O R M C O N S U ME R
OUR CONSUMER
who?
and,
are these new age consumers

3. PE PERFORM TRENDS
AUTUMN WINTER 16
P E T E R E N G L A N D
MILLENNIALS TODAY CONSIDER
THEMSELVES GLOBALISED CITIZENS
SPENDING WISELY IS MORE
IMPORTANT THAN SAVING MONEY
TECHNOLOGY IS CONSIDERED AN
INVESTMENT
OUR CONSUMER

4. PE PERFORM TRENDS
AUTUMN WINTER 16
P E T E R E N G L A N D
ENTREPRENUERSHIP IN THEIR DNA
CONSUMERS WANT TO VOICE OPINIONS
AGAINST GOVERNEMENT AND SOCIAL ISSUES.
DOING MENANINGFUL WORK IS MORE
IMPORTANT THAN HIGH-PAID JOBS
OUR CONSUMER

5. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
ITS NOT ONLY IN THE
MOVIES
ANYMORE
WEARABLE TECH TRENDS

6. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
EXCITING WEARABLES
EXCITING WEARABLES
Products and concept which have revolutionized the way we see and
think about wearable technology and opened up immense
possibilities on how technology canchange our lives.

7. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N DEXCITING WEARABLES
Te c hnol og y a nd fa s hi on
a r e a nd l i t e r a l l y
me r gi ng t oge t he r. To be
a bl e t o s e e w e a r a bl e
t e c h pr o duc t s t o t he
no n- ge e k y a ud i e nc e ,
t e c hnol ogy c om pa ni e s
a r e c ol l a bor a t i ng w i t h
fa s hi on br a n ds t o ma ke
ga dge t s l oo k l i ke
a c c e s s or y a nd je w e l l e r y,
ma k i ng i t m or e r e l a t i v e
a nd e a s i e r t o a da pt t o.

8. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
O c ul us R i ft V i r t ua l r e a l i t y
t a ke s i nt o a v i r t ua l
w or l d, r e a l l y !

9. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N DEXCITING WEARABLES
N i x i e i s a dr o ne t ha t y o
uc a n w e a r on y o ur w r i s t
, i t c a n fl y a nd t a ke pi c t
ur e s . I t i s a c ombi na t i o n
ofa w e a r a bl e , dr o ne a n d
a a s s i s t a nt r obot w hi c h
c a n s t a y w i t h y ou a l l t h
e t i me .

10. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N DEXCITING WEARABLES
My o o pe ns up a ne w
r a nge o f pos s i bi l i t i e s
of c om mu ni c a t i ons a nd
i nt e r a c t i ons w hi c h i s
c ompl e t e l y ba s e d on
ge s t ur e r e c og ni t i on. I t
ha s t he pos s i bi l i t y t o
c ha nge t he w a y w i t h
ma c hi ne s a r ou nd us ,
fr e e i n g us fr om t he
c omput e r s c r e e ns .

11. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
Pr oje c t U nde r s k i n
I t ’s a c onc e pt for a
s ma r t di gi t a l t a t t oo
w hi c h w oul d be
i mpl a nt e d i n y o ur ha n d
a nd i nt e r a c t w i t h
e v e r y t hi ng y o u t o uc h.
I t c a n unl oc k y ou r
fr ont do or, t r a de da t a
w i t h a ha nds ha ke , o r
e v e n t e l l y ou i f y o u
ha v e l ow bl ood s uga r.
EXCITING WEARABLES

12. PE PERFORM TRENDS
AUTUMN WINTER 16
P E T E R E N G L A N DEXCITING WEARABLES
SWA R OSKI FIT B IT SHIN E T E MPE R AT U R E B A N D LE C HA L N AVIG AT IN G SHOE S

13. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
SOCIALLY RESPONSIBLE
Brands need to understand people, not consumers.

14. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
SOCIALLY RESPONSIBLE
CONSUMER TRENDS
DEFINING NEW AESTHETIC
INDEPENDENT THINKER
EVERYBODY SUPERHUMAN
THE FOOD DIALOGUE

15. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
SOCIALLY RESPONSIBLE
SOCIALLY RESPONSIBLE

16. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
SOCIALLY RESPONSIBLE
H e F or S he a nd
# L i ke AGi r l c a mpa i gns
ha v e c ha nge d t he
pe r c e pt i o ns o f t he
fe mi ni s t s . Me n a r e
c omi ng f or w a r d a nd
a c t i v e l y s pe a k i ng up
for w ome n r i ght s . N ot
jus t t ha t , pe r c e nt a ge
of w o me n pa r t i c i pa t i ng
i n s p or t s a nd ga m i n g,
(w hi c h w e r e ma l e -
dom i na t e d do ma i ns )
ha v e i nc r e a s e d
c ons i de r a bl e t o t he
fa c t t he ga mi ng a nd
s por t s c ompa ni e s , a r e
i nv e nt i n g ga me s a nd
me r c ha ndi s i ng ke e pi ng
w ome n i n mi nd.
#LikeAGirl
redefining
gender agenda

17. TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
SOCIALLY RESPONSIBLE
G a m i n g i s e vo l vi n g i n m a n y d i r e ct i o n s fo r n e w a u d i e n ce s —
wo m e n , fo r e x a m p l e , n o w m a ke u p n e a r l y h a l f o f ga m e r s
(a n d s l i gh t l y m o r e i n t h e U .K. a t 52%). G a m i n g m e ch a n i cs a r e
a l s o b e i n g a p p l i e d t o e ve r yt h i n g fr o m m u s i c vi d e o s t o r e t a i l .

18. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
A gr ow i n g n umbe r of
br a nds a r e foc us i ng on
doi ng r a t he r t ha n
t a l k i ng a s a ma r ke t i ng
pl a t for m , us i ng
a c t i v i s m, i nn ov a t i on
a nd p hi l a nt hr opy
pr oje c t s t o c on ne c t
w i t h c ons u me r s a nd
i ns pi r e ma r ke t i ng
c ont e nt .
7 3 % of t he mi l l e nn i a l s
t hi nk t ha t b us i ne s s e s
s ho ul d s ha r e a poi nt of
v i e w a bout s oc a l
i s s ue s .
SOCIALLY RESPONSIBLE
Easy Taxi and Dettol Collaborate for Ebola Awareness Campaign

19. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
C ons u me r s t oda y a r e
ok a y w i t h s ha r i n g
t he i r pe r s ona l s pa c e s ,
a nd h i g h- e nd pr o duc t s
for ma k i n g mo ne y or
pr ov i di n g
c onv e ni e nc e . C r ow d-
l e d e c on omy i s
be c omi n g a c o mmo n
phe nome no n. T he l ov e
for t a ngi bl e t hi n gs i s
c ha ngi n g gi v i ng m or e
s pa c e t o pr e fe r e nc e
for i nt a ngi bl e .
SOCIALLY RESPONSIBLE
sharing
economy

20. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
SOCIALLY RESPONSIBLE
CAN WEARABLES HELP US IN MAKING
SOCIETY A BETTER PLACE?
Millennial today are concerned about sustainable practices and human values. They are
not survivors, but actuators. They were brought up with education which makes them in
trospect about their point of view, making them more true to themselves.

21. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
DEFINING NEW AESTHETIC
DEFINING NEW AESTHETIC

22. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
As m or e e nt e r t a i n me nt
be c ome s gr a s s r o ot s ,
w hi c h e v e r y da y pe o pl e
ge t t i ng po pul a r v i a
y out u be v i de os , t um bl r
a nd I ns t a gr a m, s o t oo
our v i s ua l l a ng ua ge i s
c ha ngi n g t o one w he r e
t he c a ndi d a n d t he r e a l
be c ome s t he i de a l .
Mi l l e n ni a l s d o not
s up por t w ha t t he y
c a nnot r e l a t e t o , a nd
t he y s ur e l y c a n not
r e l a t e t o pi c t u r e -
pe r fe c t m ode l s a nd
c e l e br i t i e s .
DEFINING NEW AESTHETIC

23. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
DEFINING NEW AESTHETIC

24. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N DDEFINING NEW AESTHETIC
Te c hnol og y a n d fa s hi o n
a r e a nd l i t e r a l l y
me r gi ng t o ge t he r. To be
a bl e t o s e e w e a r a bl e
t e c h pr o duc t s t o t he
no n- ge e k y a udi e nc e ,
t e c hnol ogy c ompa ni e s
a r e c ol l a bor a t i n g w i t h
fa s hi on br a n ds t o ma ke
ga dge t s l ook l i ke
a c c e s s or y a nd
je w e l l e r y, ma k i n g i t
mor e r e l a t i v e a n d
e a s i e r t o a da pt t o.

25. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
DEFINING NEW AESTHETIC
CAN WE BE THE MAKERS OF THE NEW AESTHETIC?
There is a saturation of conventional fashion practices and desire to try to experiment with a
unknown new material. But the aspiration is of the real, being true to oneself. Technologysee
ms to fill that gap, but to balance the advent of new material, traditional fashion is trying to k
eep it simple.

26. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
INDEPENDENT THINKER
INDEPENDENT THINKER

27. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N DINDEPENDENT THINKER
Mi l l e n ni a l s a r e mor e
w e l l - i nfor me d a nd
r e s po ns i bl e t ha n
pr e v i o us ge ne r a t i o ns .
Goo d de s i g n i s a gi v e n
for t he m , a nd t he y a r e
c onc e r ne d w i t h s oc i a l
i s s ue s . S i mi l a r l y fa s t
fa s hi on c a nnot be
s i mpl e s t y l i s h a nd
c he a p a ny mor e . T he r e
i s a ge ne r a l r i s e i n
c ons ume r
s op hi s t i c a t i ons a nd
e x pe c t a t i on fr o m t he
br a nds
GOOD DESIGN
IS A GIVEN, TODAY

28. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
I mme r s i v e
c ommu ni c a t i ons v i a
O c ul us R i ft a n d H a pt i c
Te c hnol og y v i a Ap pl e
i Wa t c h ha v e be e n
pr e di c t e d t o be ne w e r
w a y s of
c ommu ni c a t i ons . H uma n
i nt e r a c t i ons w i l l
c ons t a nt l y ke e p
e v ol v i n g, l i ke t he w a y
t e l e pho ne , s ma r t ph one
a nd v i de o c o nfe r e nc i ng
r e v ol ut i ona l i z e d h uma n
i nt e r a c t i ons e a r l i e r.
INDEPENDENT THINKER
NEWER WAYS OF
INTERACTIONS

29. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
T he r e i s a t e ns i o n
be t w e e n c onv e ni e nc e
a nd op por t uni t y offe r e d
by pr e di c t i v e r e t a i l a n d
a dv e r t i s i n g, a nd t he
r i s i n g r e c ogn i t i o n o f
t he i mp or t a nc e o f
r a ndom ne s s , c ha nc e
a nd s ur pr i s e .
Pr e di c t i v e A na l y s i s
ba s e d o n pa s t s e a r c h
pa t t e r ns c a n ma ke t he
w or l d a b or i ng pl a c e .
S e r e ndi pi t y c a n g i v e
r i s e t o s ome t h i n g
une x pe c t e d a n d he nc e
ne w.
SERENDIPITOUS
DISCOVERY
INDEPENDENT THINKER

30. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
People today are expecting objects to be more beautiful and intuitively intelligent, but people
to keep it real. Due to increasing devices in our lives and spending more time alone, they
desire more humanness and realness from people around themselves.
INDEPENDENT THINKER
CAN WEARABLES BE THE ENABLERS FOR
BETTER HUMAN CONNECTIONS?

31. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
EVERYBODY SUPERMAN
EVERYBODY SUPERMAN

32. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
EVERYBODY SUPERMAN
C ons u me r s a r e r e -
t hi nk i ng t he ms e l v e s a r e
br a nds , c ur a t i n g t he i r
onl i ne i ma ge a nd
mon i t or i ng i t t hr ou gh
s oc i a l me d i a . T hi s i s a n
e r a of i ns t a nt s k i l l s a nd
c r e a t i v e e c onomy. T he y
ha v e ne w e r i de a s a nd
bus i ne s s mo de l s w hi c h
a r e a r e s ul t of t hi s
di gi t a l e c o nomy. T he y
a r e not de pe n de nt on
t he c or por a t e s .
i am the brand.

33. PE PERFORM TRENDS
AUTUMN WINTER 16
P E T E R E N G L A N D
EVERYBODY SUPERMAN

34. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
super-humanism. We a r a bl e s a nd I oT ha v e
be e n pr e di c t e d t o
e nha nc e huma n
e ffi c i e nc y a n d
fu nc t i oni n g, a n d mov i n g
be y on d t ha n
mon i t or i ng. C o ns u me r s
e x pe c t I oT de v i c e s t o
t a ke e v e r y da y mu nda ne
de c i s i ons a nd a c t i v i t i e s
on t he i r be ha l f, l e a v i n g
t he m m or e t i me a n d
e ne r gy t o d o me a ni ng fu l
w or k .
VIRTUAL
ASSISSTANCE
EVERYBODY SUPERMAN

35. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
Ac c or di n g t o Ma r k
R oy s t on fo r me r
C C O a t F r og D e s i g n,
w e a r a bl e s w i l l jus t be
" mor e l i t e r a l
e x t e ns i ons " of t he s e
pow e r s . T he y ’l l offe r
us e v e r y t hi ng fr om
mor e c oor di na t i on t o
i mpr ov e d he a r i n g. A nd
i t ’s t he que s t for t he s e
pow e r s t ha t w i l l dr i v e
us e r a dopt i on.
EVERYBODY SUPERMAN

36. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
Human beings are not satisfied with what they have currently, blame on the information anxiety
of digital age. They want to achieve more than ever and to meet their overly ambitious expectati
ons, they need to outdo human performance. To meet this desire of super efficiency, they will n
eed technology to help them perform in a super-human manner.
EVERYBODY SUPERMAN
CAN WEARABLES HELP US MANAGE OUR LIVES
MORE EFFICIENTLY?

37. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
THE FOOD DIALOGUE
THE FOOD DIALOGUE

38. PE PERFORM TRENDS
SPRING SUMMER 16
P E T E R
E N G L A N D
W i t h s ma r t f oo d a n d
fa r mi n g I oT de v i c e s a n d
s e r v i c e s c omi n g up ,
v e ga ni s m o n t he r i s e ,
pe o pl e pr e fe r r i n g
un pr oc e s s e d fo ods a n d
ov e r a l l be c om i n g he a l t h
c ons c i ous , nut r i t i o n
c ons c i ous a n d
s up por t i ng r e s t a ur a nt s
w hi c h s u pp or t
s us t a i na bl e a n d
e c ol ogi c a l foo d
pr a c t i c e s , t he r e i s a
s t r ong fo od d i a l og ue
t ha t i s gr ow i n g a mon g
t he mi l l e nni a l s a n d
t oda y ’s c ons ume r.
THE FOOD DIALOGUE

39. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
EVERYBODY SUPERMAN
HOW CAN WEARABLES CAN EXTEND THE
HEALTH CONCERN TO THE FOOD DIALOGUE?
Generation X lived in the tension of survival of the fittest, which kept their health at s
take, which has given rise to host of disease, Millennial seeing that, have become m
ore health and nutrition conscious. They are not blindly following the fitness revoluti
on but also becoming conscious about food practices.

40. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
EVERYBODY SUPERMAN
HOW CAN WEARABLES CAN EXTEND THE HEALTH CONCERN TO THE FOOD DIALOGUE?
CAN WEARABLES HELP US MANAGE OUR LIVES MORE EFFICIENTLY?
CAN WEARABLES HELP US IN MAKING SOCIETY A BETTER PLACE?
CAN WE BE THE MAKERS OF THE NEW AESTHETIC?
CAN WEARABLES BE THE ENABLERS FOR BETTER HUMAN CONNECTIONS?
HOW CAN WEARABLES CAN EXTEND THE HEALTH CONCERN TO THE FOOD DIALOGUE?
CAN WEARABLES HELP US IN MAKING SOCIETY A BETTER PLACE?
CAN WE BE THE MAKERS OF THE NEW AESTHETIC?
CAN WEARABLES HELP US MANAGE OUR LIVES MORE EFFICIENTLY?
CAN WEARABLES BE THE ENABLERS FOR BETTER HUMAN CONNECTIONS?

41. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
POSSIBLE DESIGN DIRECTIONS
POSSIBLE DESIGN DIRECTIONS

42. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
SOCIALLY RESPONSIBLE
Brands need to understand people, not consumers.

43. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
MAKE NEW
FRIENDS
HUMAN CONNECTIONS: IDEA #1
T h e we a r a b l e i d e n t i fi e s p e o p l e we a r i n g s a m e b r a n d s / co l l e ct i o n i n cl o s e vi ci n i t y.
St e p 1# Id e n t i fi ca t i o n

44. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
MAKE NEW
FRIENDS
HUMAN CONNECTIONS: IDEA #1
Hey oxy jeanser! You
want to meet your
counter part, Hatti
Caapi
T h e m o b i l e b u z z e s yo u i n fo r m i n g t h e s a m e b r a n d e r s , s u gge s t i o n s fo r m e e t u p .
St e p 2# N o t i fi ca t i o n

45. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
MAKE NEW
FRIENDS
Cool Man! I work
with Intel Labs.
Hey, I am the Brand
Manager at Ola
Cabs, what about
you?
HUMAN CONNECTIONS: IDEA #1
G e t t o kn o w m e e t p e o p l e we a r i n g s a m e b r a n d s , m a ke n e w fr i e n d s .
St e p 1# Ma ki n g Fr i e n d s

46. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
EFFICIENT LIVES: IDEA #1
Battery Low?
No place to
charge?
NEVER LOW ON
BATTERY

47. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
EFFICIENT LIVES: IDEA #1
.
Charge your phone via
your pocket!
NEVER LOW ON
BATTERY

48. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
let’s be
AWESOME

49. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
WE WILL MAKE IT HAPPEN

50. CONSUMER TRENDS TRENDS
AUTUMN WINTER 15
P E T E R E N G L A N D
PE PERFORM
PE PERFORM‘ED’!