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AB „KLAIPĖDOS PIENAS “
LEGEND
DIONE is a goddess, whose beauty,
charm, and seductions, according
to Greek mythology, were
irresistible even to the gods.
Everyone who saw her – fell in
love with her and could not
forget her. DIONE ice cream, just
like goddess herself  is
unpredictable, original and
perfect.
.
Let her touch your lips and your dreams will come true… Time will stop for a
moment, allowing you to enjoy the shivers of satisfaction run down your body
and mind. Ah, DIONE, you are the only one!
RISES FROM THE LAND OF
NATURE:
!
!
fresh air
!
fresh food
!
blue as crystal lakes
!
green nature
!
HAPPY COWS
!
ONLY NATURAL AND EXCLUSIVE!
PRODUCTS
Why Belgian chocolate? #
!
#
Belgians were the first in Europe, who began
producing chocolate. Also, they were the first,
who invented special chocolate producing
technology, when chocolate simply melts in ones
mouth. #
!
!
Belgian chocolate supplier has their own cocoa tree
plantations in Ecuador, Mexico, and Peru. For
Belgian chocolate production they select only the
best quality, exclusionary beans.
!
!
They control the entire chocolate-making process
from bean to chocolate.
Only natural vanilla is used in
producing chocolate
 #
!
!
Real dairy ice cream comes from natural milk and fresh
cream of happy cows, which are running free in the fields,
eating green grass, breathing fresh air, and spending less
time crowded.
!
!
Natural raw milk has valuable milk proteins and is a rich
source of calcium and phosphorus, which are necessary for
human body.
ONLY NATURAL AND EXCLUSIVE!
PRODUCTS
Full impulse ice cream
range
65 years Experience in producing continuous quality and
excellence
premium dairy ice cream
Whole milk and fresh
cream of happy cows
Belgian chocolate
Natural vanilla
20% Fresh cream
!
19% Natural milk
!
15% Belgian chocolate
!
2,8% Hazelnuts
19 % Fresh cream#
!
18% Natural milk
8% Salted caramel#
!
26% Belgian chocolate#
!
6,3 % Hazelnuts#
Growing take-home
ice cream range
Horeca selection
!
!
Royal and exlusive
design
MORE IN DEPTH
Whole milk and fresh cream
!
100%
Suitable for vegetarians#
!
100%
Natural best ingredients #
!
100%
Belgian chocolate #
!
100%
Worldwide awards approval#
No preservatives#
No bad antioxidants #
No vegetable fat#
No sweeteners #
No artificial flavors and colors#
No reconstituted milk












2016 International Monde Selection the highest award GRAND GOLD for quality.

2015 Great Taste – Mango-Apple fruit – Golden Star 

2015 PLMA. New Product Expo Award

2015 International taste and quality institute: superior taste award – two golden stars; 

2014 SIAL Paris Innovation award;

2014 SIAL China Innovation award;

2014 International taste and quality institute: Superior taste award – two golden stars; 

2013 Gulfood award: Dione dairy ice cream – best newcomer brand!

2013 International taste and quality institute: Superior taste award – two golden stars.
WORLDWIDE AWARDS AND CERTIFICATES
POSITIONING:
!
!
Premium quality and royal taste!
!
The real ice cream:
➢ 100% natural milk and fresh cream!
➢ 100% Belgium chocolate!
➢ 100% natural best ingredients!
!
The healthiest choice:
➢ Gluten free!
➢ Rich in milk proteins and calcium!
➢ Hormone (GMO) free!
➢ Suitable for vegetarians!
!
Supported by:
➢ Strategic and proactive marketing!
➢ Intensive tactical trade promotions!
➢ Love, experience, innovation and sincere work!
!
Globaly recognized and awarded!
Trendy flavors!
Fashionable packaging
We Love brand and we grow it!
HOW WE BUILD THE BRAND AND GROW MARKET
SHARE
!
➢ Strong Vision#
➢ Load Entry #
➢ Localized Marketing Strategy #
➢ Proactive Promotions#
➢ PR #
➢ Continued Innovation#
➢ Events #
➢ Branded Retail Stands #
➢ Strong Partners






ASSORTMENT












DIONE SALTED CARAMEL



Secret affair with salted caramel and crunchy hazelnuts



Salted caramel
ripple 8%
110 ml/ 75 g
12% fat
Fresh cream !
19%
Whole milk!
18 %
Belgian
chocolate 26%
New!
Real Coffee
ripple
8%
100 ml/ 73 g
12% fat
Fresh cream !
17 %
Whole milk!
25 %
Belgian
chocolate 27%
Cocoa nibs!
3,4%






DIONE MINT CHOCOLATE CHIPS



30
pcs/box
100 ml/ 71 g
10% fat
Fresh cream !
17 %
Whole milk!
20 %
Belgian
chocolate 30%
Chocolate
chips!
2,8 %
DIONE VANILLA HAZELNUTS

Perfect combination – crunchy nuts, crisp cone and rich vanilla
Fresh cream !
20 %
Whole milk!
19 %
150 ml/ 90 g
12% fat
Belgian
chocolate
15%
Chopped
hazelnuts
2,8%
DIONE COCONUT ALMONDS

Exotic ticket to nutty and crunchy paradise
Fresh cream !
10 %
Whole milk!
30%
150 ml/ 90 g
8% fat
Belgian
chocolate !
15%
Chopped
almonds !
2,8%
100 ml
54 ml/ 48 g
Whole
milk
Fresh !
cream
Fresh
fruits
Spoon
inside
Belgian chocolate
DIONE ICE CREAM BAR
DIONE ICE CREAM TUB
NEW! DIONE MINI 6 PACK
Rich flavours’ selection to share
Caramel!
Classic!
Chocolate
2x
6 x 60 ml pack
DIONE Ice cream bars 6 PACK 

Energize yourself naturally
Roasted peanuts!
Milk Belgian chocolate!
Rich caramel filling
6x
Natural
milk
Fresh cream
Convenient
packaging
Belgian
chocolate
NEW! DIONE SALTED CARAMEL 4X

Secret affair with salted caramel and crunchy hazelnuts 

Salted caramel
ripple 8%
110 ml/ 75 g
12% fat
Fresh cream !
19%
Whole milk!
18 %
Belgian
chocolate 26%
100 ml/ 73 g
12% fat
Fresh cream !
17 %
Whole milk!
25 %
Belgian
chocolate 27%
Cocoa nibs!
3,4%
Real coffee ripple
8%






DIONE MINT CHOCOLATE CHIPS 4X

Refresh yourself not only After Eight
30
pcs/box
100 ml/ 71 g
10% fat
Fresh cream !
17 %
Whole milk!
20 %
Belgian
chocolate 30%
Chocolate
chips!
2,8 %
DIONE VANILLA HAZELNUTS 4X

Perfect combination – crunchy nuts, crisp cone and rich vanilla
Fresh cream !
20 %
Whole milk!
19 %
150 ml/ 90 g
12% fat
Belgian
chocolate
15%
Chopped
hazelnuts
2,8%
DIONE COCONUT ALMONDS 4X

Exotic ticket to nutty and crunchy paradise
Fresh cream !
10 %
Whole milk!
30%
150 ml/ 90 g
8% fat
Belgian
chocolate !
15%
Chopped
almonds !
2,8%
DIONE GOURMET PACK 

Sweet bribery…
DIONE !
Mint chocolate chips
DIONE
Vanilla Caramel
Exclusive
ingredients
Fresh cream Whole milk
Belgian
chocolate
Morning Coffee
Dessert after Lunch
Your daily healthy habit.
Join increasing premium food culture,
be a part of stylish urban lifestyle
Birthdays & parties dessert
Romantic afternoon walks
Break times at work Time for yourself For meetings with friends
Refreshment after sport
PRODUCER: SC „KLAIPEDOS PIENAS“#
Šilutės str. 33, LT-91107 Klaipėda, #
Phone: (8~46) 397820, #
Fax.: (8~46) 342564, e-mail.: info@klpienas.lt.

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Dione ice cream_2016

  • 2. LEGEND DIONE is a goddess, whose beauty, charm, and seductions, according to Greek mythology, were irresistible even to the gods. Everyone who saw her – fell in love with her and could not forget her. DIONE ice cream, just like goddess herself  is unpredictable, original and perfect. . Let her touch your lips and your dreams will come true… Time will stop for a moment, allowing you to enjoy the shivers of satisfaction run down your body and mind. Ah, DIONE, you are the only one!
  • 3. RISES FROM THE LAND OF NATURE: ! ! fresh air ! fresh food ! blue as crystal lakes ! green nature ! HAPPY COWS !
  • 4. ONLY NATURAL AND EXCLUSIVE! PRODUCTS Why Belgian chocolate? # ! # Belgians were the first in Europe, who began producing chocolate. Also, they were the first, who invented special chocolate producing technology, when chocolate simply melts in ones mouth. # ! ! Belgian chocolate supplier has their own cocoa tree plantations in Ecuador, Mexico, and Peru. For Belgian chocolate production they select only the best quality, exclusionary beans. ! ! They control the entire chocolate-making process from bean to chocolate. Only natural vanilla is used in producing chocolate
  • 5.  # ! ! Real dairy ice cream comes from natural milk and fresh cream of happy cows, which are running free in the fields, eating green grass, breathing fresh air, and spending less time crowded. ! ! Natural raw milk has valuable milk proteins and is a rich source of calcium and phosphorus, which are necessary for human body. ONLY NATURAL AND EXCLUSIVE! PRODUCTS
  • 6. Full impulse ice cream range 65 years Experience in producing continuous quality and excellence premium dairy ice cream Whole milk and fresh cream of happy cows Belgian chocolate Natural vanilla 20% Fresh cream ! 19% Natural milk ! 15% Belgian chocolate ! 2,8% Hazelnuts 19 % Fresh cream# ! 18% Natural milk 8% Salted caramel# ! 26% Belgian chocolate# ! 6,3 % Hazelnuts# Growing take-home ice cream range Horeca selection ! ! Royal and exlusive design
  • 7. MORE IN DEPTH Whole milk and fresh cream ! 100% Suitable for vegetarians# ! 100% Natural best ingredients # ! 100% Belgian chocolate # ! 100% Worldwide awards approval# No preservatives# No bad antioxidants # No vegetable fat# No sweeteners # No artificial flavors and colors# No reconstituted milk
  • 8. 
 
 
 
 
 
 2016 International Monde Selection the highest award GRAND GOLD for quality.
 2015 Great Taste – Mango-Apple fruit – Golden Star 
 2015 PLMA. New Product Expo Award
 2015 International taste and quality institute: superior taste award – two golden stars; 
 2014 SIAL Paris Innovation award;
 2014 SIAL China Innovation award;
 2014 International taste and quality institute: Superior taste award – two golden stars; 
 2013 Gulfood award: Dione dairy ice cream – best newcomer brand!
 2013 International taste and quality institute: Superior taste award – two golden stars. WORLDWIDE AWARDS AND CERTIFICATES
  • 9. POSITIONING: ! ! Premium quality and royal taste! ! The real ice cream: ➢ 100% natural milk and fresh cream! ➢ 100% Belgium chocolate! ➢ 100% natural best ingredients! ! The healthiest choice: ➢ Gluten free! ➢ Rich in milk proteins and calcium! ➢ Hormone (GMO) free! ➢ Suitable for vegetarians! ! Supported by: ➢ Strategic and proactive marketing! ➢ Intensive tactical trade promotions! ➢ Love, experience, innovation and sincere work! ! Globaly recognized and awarded! Trendy flavors! Fashionable packaging
  • 10. We Love brand and we grow it!
  • 11. HOW WE BUILD THE BRAND AND GROW MARKET SHARE ! ➢ Strong Vision# ➢ Load Entry # ➢ Localized Marketing Strategy # ➢ Proactive Promotions# ➢ PR # ➢ Continued Innovation# ➢ Events # ➢ Branded Retail Stands # ➢ Strong Partners
  • 13. 
 
 
 
 
 
 DIONE SALTED CARAMEL
 
 Secret affair with salted caramel and crunchy hazelnuts
 
 Salted caramel ripple 8% 110 ml/ 75 g 12% fat Fresh cream ! 19% Whole milk! 18 % Belgian chocolate 26% New!
  • 14. Real Coffee ripple 8% 100 ml/ 73 g 12% fat Fresh cream ! 17 % Whole milk! 25 % Belgian chocolate 27% Cocoa nibs! 3,4%
  • 15. 
 
 
 DIONE MINT CHOCOLATE CHIPS
 
 30 pcs/box 100 ml/ 71 g 10% fat Fresh cream ! 17 % Whole milk! 20 % Belgian chocolate 30% Chocolate chips! 2,8 %
  • 16. DIONE VANILLA HAZELNUTS
 Perfect combination – crunchy nuts, crisp cone and rich vanilla Fresh cream ! 20 % Whole milk! 19 % 150 ml/ 90 g 12% fat Belgian chocolate 15% Chopped hazelnuts 2,8%
  • 17. DIONE COCONUT ALMONDS
 Exotic ticket to nutty and crunchy paradise Fresh cream ! 10 % Whole milk! 30% 150 ml/ 90 g 8% fat Belgian chocolate ! 15% Chopped almonds ! 2,8%
  • 18. 100 ml 54 ml/ 48 g Whole milk Fresh ! cream Fresh fruits Spoon inside Belgian chocolate DIONE ICE CREAM BAR DIONE ICE CREAM TUB
  • 19. NEW! DIONE MINI 6 PACK Rich flavours’ selection to share Caramel! Classic! Chocolate 2x 6 x 60 ml pack DIONE Ice cream bars 6 PACK 
 Energize yourself naturally Roasted peanuts! Milk Belgian chocolate! Rich caramel filling 6x Natural milk Fresh cream Convenient packaging Belgian chocolate
  • 20. NEW! DIONE SALTED CARAMEL 4X
 Secret affair with salted caramel and crunchy hazelnuts 
 Salted caramel ripple 8% 110 ml/ 75 g 12% fat Fresh cream ! 19% Whole milk! 18 % Belgian chocolate 26%
  • 21. 100 ml/ 73 g 12% fat Fresh cream ! 17 % Whole milk! 25 % Belgian chocolate 27% Cocoa nibs! 3,4% Real coffee ripple 8%
  • 22. 
 
 
 DIONE MINT CHOCOLATE CHIPS 4X
 Refresh yourself not only After Eight 30 pcs/box 100 ml/ 71 g 10% fat Fresh cream ! 17 % Whole milk! 20 % Belgian chocolate 30% Chocolate chips! 2,8 %
  • 23. DIONE VANILLA HAZELNUTS 4X
 Perfect combination – crunchy nuts, crisp cone and rich vanilla Fresh cream ! 20 % Whole milk! 19 % 150 ml/ 90 g 12% fat Belgian chocolate 15% Chopped hazelnuts 2,8%
  • 24. DIONE COCONUT ALMONDS 4X
 Exotic ticket to nutty and crunchy paradise Fresh cream ! 10 % Whole milk! 30% 150 ml/ 90 g 8% fat Belgian chocolate ! 15% Chopped almonds ! 2,8%
  • 25. DIONE GOURMET PACK 
 Sweet bribery… DIONE ! Mint chocolate chips DIONE Vanilla Caramel Exclusive ingredients Fresh cream Whole milk Belgian chocolate
  • 26. Morning Coffee Dessert after Lunch Your daily healthy habit. Join increasing premium food culture, be a part of stylish urban lifestyle Birthdays & parties dessert Romantic afternoon walks Break times at work Time for yourself For meetings with friends Refreshment after sport
  • 27. PRODUCER: SC „KLAIPEDOS PIENAS“# Šilutės str. 33, LT-91107 Klaipėda, # Phone: (8~46) 397820, # Fax.: (8~46) 342564, e-mail.: info@klpienas.lt.