Farm Fresh Milk operates a 120-cow dairy farm near Shah Kot, Faisalabad. It aims to produce high-quality, organic milk without oxytocin or chemicals. Key activities include milk collection, processing, shipping, and customer relationships. The value proposition is organic milk that is environmentally friendly and guaranteed to always be purchased. Revenue comes from selling milk through distributors who earn commissions. A feasibility analysis found demand for chemical-free milk and no major competitors in the target area. Financial projections estimate the venture will be profitable within three years of starting with $26 million in funding.