Mikk_Sports diary_Final pitch_The Atomic Garden Vilnius
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Mikk finished Digital course in advertising school "The Atomic Garden Vilnius". And there is his final work. www.tagvilnius.lt
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Mikk_Sports diary_Final pitch_The Atomic Garden Vilnius
- 2. ANALYSIS • TA: anybody who is interested in sports, loves sports • TA is looking for: • Entertainment • Motivation and inspiration • Belongingness to the sport community
- 3. COMMUNICATION TOPICS • SPORTS • tell the story of athletes • don’t care about statistics or superficial reporting • Voice of athletes
- 4. KEY COMMUNICATION MESSAGE Unique insight into the daily sports life with high quality content.
- 5. CREATIVE CONCEPT • Sports Diary - “More than just Sports” • Interactive storytelling about emotional side of sports
- 6. TRAFFIC LOGICS • MAIN DESTINATION - WEBPAGE • Social media accounts - traffic generators and directing to WEBPAGE • FB • Instagram • Youtube
- 8. COVER
- 9. STORIES
- 10. STORIES
- 11. STORIES
- 12. INDEX PAGE
- 14. STILL POST | DAILY ENTERTAINMENT “In 1967 today 4 Estonians, Anatoli Krikun, Priit Tomson, Jaak Lipso and Tõnno Lepmetsa, were awarded with gold medals at the basketball European Championships. Who’s on picture?” on that day posts
- 15. “Tonight Derrick Rose wore “I can’t breathe” shirt in reference to Eric Garner and to support protests against police brutality against minorities.” STILL POST | DAILY ENTERTAINMENT meaningful/powerful/controversial events
- 16. STILL POST | PROMOTING ACTUAL STORIES “What did you do during summer? Check out what XXX did every morning past summer. link “ • instagram & FB
- 17. STILL POST | BEHIND THE SCENES “We made it to hotel together with @somebody. But the weather is cloudy :( “ only instagram
- 18. MOTION POST • TRAILER CLIPs to promote the actual VIDEOs • instagram & FB
- 19. MOTION POST • Behind-the-scenes & making of videos • youtube, FB
- 20. MOTION POST • on-the-spot videos & happening right now • instagram
- 21. MOOD BOARD
- 29. THANK YOU !
Editor's Notes
- Sports Diary - a new kind of online magazine, media platform. Big emphasise is on the visuals – photos and videos, less reading. Interactive storytelling.
- Sports Diary’s key target audience is anybody who is interested in sports or loves sports. Because of extensive research that I have done, I’ve figured out that target audience wants entertainment, they’re looking for motivation and inspiration to do sports themselves and want to feel belonging to the sport community, to be part of something bigger.
- Our goal is to provide customers with the most compelling and personal stories about sports and athletes, doesn’t matter if they’re amateurs or professionals, if it’s individuals or teams. We are unmoved by statistical analysis or superficial news stories that are just reporting results, about someone switching teams or not meeting the expectations etc. We don’t want to criticise anybody’s performance. Sports Diary is more like an outlet for athletes to tell their story, we will present the unfiltered voices of athletes, bringing fans closer to the athletes they love.
- “Sports Diary” aims to provide unique insight into the daily sports conversation with a work that is very enthusiastic and uncompromisingly personal.
- Sports Diary - “More than just Sports” Sports Diary is unmoved by statistical analysis and provincial opinionating. We are concerned with the eternal glories and personal over-comings, personal achievements. And by telling these emotional personal stories we want promote healthy, active lifestyle and sports in general.
- Main destination is WEBPAGE, where all the stories / articles are hosted. Different social media accounts are promoting opportunities, to direct people from social media to webpage. We use FB, Instagram and Youtube. Instagram would be use to build a more personal relationship with followers, showing the behind the scenes of making the stories. Youtube is where all the videos are hosted except the short 10-15 second clips.
- Kind of one-pager. Idea was to emulate the browsing magazine feel.
- Kind of one-pager. Idea was to emulate the browsing magazine feel.
- Kind of one-pager. Idea was to emulate the browsing magazine feel.
- Kind of one-pager. Idea was to emulate the browsing magazine feel.
- Kind of one-pager. Idea was to emulate the browsing magazine feel.
- To provoke discussion among our followers, fans we want to share the information about controversial or very meaningful events happening in sports.
- The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
- The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
- The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
- The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
- The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
- The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
- The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.