Lina finished Digital course in advertising school "The Atomic Garden Vilnius". And there is her final work. www.tagvilnius.lt

1. THE CRAZY SHOES

2. zx
TG 2:
Everybody who
aspire to be
young and want
to show that kind
of lifestyle
TG 1:
Youngsters, who
need
fashionable/cool
image

3. COMMUNICATION TOPICS
o Organic/Comfort +price (functional)
Still graphics + texts
o Careless lifestyle bits every day (emotional)
Motion graphics + still graphics + texts
o Stories of shoes keepers (emotional)
Motion graphics + still graphics + texts
o Individuality through colors (emotional)
Motion graphics + still graphics + texts
o Show your level of craziness (emotional)
Motion graphics + still graphics + texts

4. KEY COMMUNICATION MSG
We are trying to communicate that shoes
enables you to release your
individuality/craziness
Our slogan will be “GO BANANAS”

5. TRAFFIC LOGIC
o Main destination – website (e-commerce)
o Social media, serves like traffic generators,
directing to website:
FB
Tumblr
Instagram
Pinterest

6. CREATIVE CONCEPT
In social media I would use these models:
1) person-as-participant and person-as-content-creator
by uploading bunch of interactive content and getting users to
participate/share their craziness/challenge them to dare to be
themselves/release their inner self
2) person-as-brand, by enabling them create, customize their
shoes, choose colors and the goal of that is that person would
identify themselves with shoes/and brand respectively

8. MOTION POST

9. STILL/MOTION SOCIAL POST
(crazy stories of shoes
keepers)
Meet AGNE
“I work in the office 8-17, I miss…. ”

10. STILL SOCIAL
POST
#areyoucrazy

11. STILL
SOCIAL
POST
#areyoucrazy

12. STILL
SOCIAL
POST
#customized

13. STILL SOCIAL
POST
#color

14. CREATIVE CONCEPT – VISUAL
BOARD
TUMBLR LINK

15. Thank you!