The document outlines Mike Slater's chosen brief to create a local newspaper, including a front page, inner page, and print/radio advertisements. It discusses conventions for the newspaper like using local news/images and businesses in ads. For the ads, it recommends a 30 second radio spot with catchy slogan and print ads with bright colors. It also describes taking design elements from sample newspapers like using red and buzz words. The target audience is listed as people aged 16-30 interested in music, sports and local projects. Research found they prefer short articles on those topics and to read newspapers at home on weekends.