How to Get Higher Quality Leads And Lower Your Cost Per Lead Acquisition

1. How to Get Higher Quality
Leads and Lower Your Cost
Per Lead Acquisition.
Mike Cirillo
Page 42

2. How To Get
Higher Quality
Leads
And Lower Your
Cost Per Lead
Acquisition

3. 3
✓ Automotive Marketing & Software Agency
✓ Co-Host of The Dealer Playbook
✓ SEO and Content Marketing
✓ Automated Lead Generation
✓ Work with Dealerships in North America and
Australia

4. 4
✓ I’M A DAD!

5. 5
THE MARKET IS
CLUTTERED
‣ 17,665 New Vehicle Dealerships
‣ 207,945 Sales Professionals
‣ 236,130 Office and Management

6. 6

7. 7
MARKET
SOPHISTICATION
LEVEL

8. 8
MARKETPLACE
SOPHISTICATION:
A concept created by Eugene Schwartz in which there are
5 different sophistication levels that are determined by how
many competitors exist in the marketplace, what claims
they’ve made about their products or services, and how
long prospects have been hearing about their products and
claims.

9. 9
WHAT MAKES EFFECTIVE
ADVERTISING?

10. 10
Level 1

11. 11
Level 1

12. 12
Level 2

13. 13
Level 3

14. 14
Level 3

15. 15
Level 4

16. 16
Level 5

17. 17
Level 5

18. 18
Level 5

19. 19
Level 5

20. 20
Most Dealers are here still…

21. 21
$616
$7.6 billion spent in 2013 - NADA Advertising and the Dealership Report 2014
Newspaper: $66,253
Radio: $65,690
Television: $97,657
Direct Mail: $46,208
Internet: $111,822

22. 22
Source Monthly Spend Leads Cost Per Lead
Newspaper
Radio
Website
Autobytel
Auto Trader
True Car
Lot Linx
ADVERTISING AUDIT

23. 23
THANK YOU!
flexdealer.com/is20g
E: michael@flexdealer.com
C: 250-307-9224
W: www.flexdealer.com