L2 Demand Gen Intro

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L2 Demand Gen Intro

  1. 1. Level 2: Demand Generation: Execution & Integration Presented by: Debbie Qaqish Chief Revenue Officer The Pedowitz Group www.pedowitzgroup.com Get your head out of the sand and embrace the new world of Demand Generation and Marketing Automation.
  2. 2. About Debbie Qaqish <ul><li>A Demand Generation practitioner </li></ul><ul><li>Thought leader and nationally recognized speaker </li></ul><ul><li>6 years in the Marketing Automation/ Demand Generation industry </li></ul><ul><li>Hundreds of clients </li></ul><ul><li>Chief Revenue Officer </li></ul>
  3. 3. Why take this course?
  4. 4. There is competitive advantage, and then there is unfair competitive advantage…
  5. 5. The Advantages of A Demand Generation Education <ul><li>Demand Generation is the fastest growing area of marketing </li></ul><ul><li>Demand Generation marketers earn bigger salaries </li></ul><ul><li>Demand Generation marketers are in high demand </li></ul><ul><li>Demand Generation helps marketers show direct impact on sales and revenue </li></ul><ul><li>Demand Generation is the frontier of the marketing world - boldly go where few marketers have gone before! </li></ul>
  6. 6. Just how unique are you? “ 2% - 5% of marketers utilize sophisticated marketing automation” - B2B Lead Management Automation Market Overview Report, Forrester, September 22, 2009
  7. 7. Steps to Your Unfair Competitive Advantage <ul><li>The Modules: </li></ul><ul><li>Definitions </li></ul><ul><li>Survey of the Landscape </li></ul><ul><li>Developing a Strategy </li></ul><ul><li>Implementation </li></ul><ul><li>Gathering Data </li></ul><ul><li>Analyzing Data </li></ul><ul><li>Translating the Data to Dollars </li></ul>
  8. 8. Sign up today to begin creating your unfair competitive advantage Note: No turtles were harmed in the creation of this presentation

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