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High	
  Staff	
  Turnover?	
  Top	
  4	
  Ways	
  to	
  Lose	
  Your	
  Best	
  Employees	
  
	
  
	
  
	
  
Many	
  companies	
  face	
  the	
  challenge	
  of	
  high	
  staff	
  turnover,	
  which	
  can	
  devastate	
  morale,	
  reduce	
  
productivity,	
  and	
  drive	
  up	
  costs.	
  According	
  to	
  a	
  recent	
  study,	
  48	
  percent	
  of	
  new	
  hires	
  fall	
  
through	
  within	
  the	
  first	
  eight	
  months	
  of	
  being	
  hired.	
  It	
  has	
  also	
  been	
  estimated	
  that	
  losing	
  a	
  
middle	
  manager	
  can	
  cost	
  a	
  company	
  up	
  to	
  100	
  percent	
  of	
  the	
  manager’s	
  salary,	
  while	
  the	
  loss	
  of	
  
a	
  senior-­‐level	
  executive	
  can	
  almost	
  double	
  that	
  figure.	
  
	
  
Employee	
  retention	
  is	
  imperative	
  on	
  both	
  entry-­‐level	
  and	
  senior	
  executive	
  levels	
  alike.	
  By	
  
creating	
  a	
  stable,	
  superior	
  workforce,	
  your	
  small	
  business	
  can	
  focus	
  on	
  growth	
  and	
  perform	
  
better	
  than	
  your	
  competitors—even	
  in	
  a	
  down	
  economy.	
  But	
  the	
  first	
  step	
  in	
  doing	
  so	
  is	
  to	
  
understand	
  what	
  causes	
  employees	
  to	
  turn	
  your	
  business	
  into	
  a	
  revolving	
  door.	
  	
  
	
  
1.	
  Your	
  Best	
  Employees	
  Are	
  Overwhelmed	
  
You	
  rely	
  on	
  your	
  top	
  employees	
  because	
  they’re	
  the	
  best	
  at	
  what	
  they	
  do.	
  You	
  can	
  count	
  on	
  
them	
  to	
  come	
  through	
  when	
  you	
  need	
  it	
  most.	
  If	
  your	
  small	
  business	
  has	
  gone	
  through	
  any	
  
recent	
  layoffs,	
  your	
  best	
  remaining	
  employees	
  are	
  likely	
  overloaded	
  with	
  excess	
  tasks.	
  Although	
  
it	
  may	
  initially	
  make	
  sense	
  to	
  ask	
  your	
  best	
  people	
  to	
  take	
  on	
  the	
  additional	
  work	
  of	
  two	
  or	
  three	
  
employees,	
  this	
  temporary	
  fix	
  often	
  ends	
  up	
  becoming	
  status	
  quo.	
  The	
  result	
  is	
  resentment,	
  
burnout,	
  and	
  high	
  staff	
  turnover.	
  When	
  your	
  existing	
  employees	
  feel	
  overworked	
  or	
  stuck	
  
performing	
  the	
  same	
  boring	
  tasks,	
  they	
  start	
  looking	
  for	
  other	
  sources	
  of	
  employment.	
  
	
  
2.	
  Lack	
  of	
  Advancement	
  or	
  Development	
  Opportunities	
  
If	
  you	
  expect	
  to	
  keep	
  your	
  best	
  employees,	
  you	
  need	
  to	
  offer	
  them	
  some	
  form	
  of	
  career	
  
advancement	
  or	
  opportunities	
  to	
  develop	
  their	
  skills.	
  This	
  can	
  include	
  providing	
  training	
  
programs	
  or	
  management	
  courses	
  to	
  help	
  prepare	
  lower	
  level	
  employees	
  for	
  openings	
  in	
  more	
  
senior	
  positions	
  down	
  the	
  road.	
  When	
  employees	
  feel	
  like	
  their	
  career	
  is	
  stagnant	
  and	
  they	
  have	
  
no	
  chance	
  for	
  growth,	
  they	
  start	
  looking	
  for	
  companies	
  that	
  can	
  offer	
  it.	
  
	
  
3.	
  Owners	
  or	
  Management	
  Are	
  Absent	
  
Small	
  businesses	
  run	
  into	
  high	
  staff	
  turnover	
  issues	
  when	
  management	
  doesn’t	
  appear	
  to	
  be	
  
involved	
  or	
  available	
  on	
  a	
  day-­‐to-­‐day	
  basis.	
  If	
  you’re	
  just	
  occasionally	
  checking-­‐in	
  but	
  are	
  never	
  
around	
  to	
  answer	
  questions	
  or	
  interact	
  with	
  employees,	
  they’re	
  going	
  to	
  wonder	
  about	
  your	
  
commitment	
  to	
  the	
  company.	
  Although	
  you	
  may	
  be	
  pounding	
  the	
  pavement	
  for	
  new	
  business	
  
ten	
  hours	
  a	
  day,	
  you	
  still	
  need	
  to	
  make	
  the	
  effort	
  to	
  engage	
  employees	
  at	
  the	
  office	
  as	
  much	
  as	
  
possible.	
  It	
  comes	
  with	
  the	
  territory	
  of	
  running	
  a	
  successful	
  business.	
  Make	
  sure	
  employees	
  
know	
  you	
  have	
  an	
  open	
  door	
  policy	
  as	
  well,	
  and	
  encourage	
  them	
  to	
  stop	
  by	
  with	
  any	
  questions	
  
or	
  concerns	
  about	
  the	
  business.	
  	
  
	
  
4.	
  Company	
  Goals	
  Aren’t	
  Shared	
  
You	
  might	
  know	
  where	
  you	
  want	
  your	
  small	
  business	
  to	
  be	
  in	
  six	
  months	
  or	
  even	
  five	
  years	
  from	
  
now,	
  but	
  do	
  you	
  share	
  it	
  with	
  your	
  employees?	
  If	
  employees	
  don’t	
  know	
  what	
  they’re	
  working	
  
toward,	
  they	
  won’t	
  be	
  motivated	
  and	
  may	
  doubt	
  your	
  ability	
  to	
  lead	
  the	
  company.	
  But	
  don’t	
  go	
  
overboard	
  with	
  sharing	
  your	
  plans	
  for	
  the	
  business,	
  either—employees	
  don’t	
  need	
  to	
  know	
  all	
  of	
  
the	
  details.	
  Endlessly	
  discussing	
  strategies	
  can	
  actually	
  push	
  employees	
  away	
  and	
  cause	
  them	
  to	
  
become	
  overwhelmed,	
  especially	
  when	
  they	
  don’t	
  know	
  why	
  they’re	
  being	
  led	
  in	
  a	
  particular	
  
direction.	
  
	
  
Get	
  Help	
  With	
  High	
  Staff	
  Turnover	
  
It’s	
  never	
  too	
  late	
  to	
  implement	
  strategies	
  to	
  prevent	
  the	
  employees	
  you	
  value	
  most	
  from	
  
leaving.	
  You	
  just	
  need	
  to	
  avoid	
  these	
  costly	
  mistakes	
  so	
  you	
  can	
  turn	
  around	
  your	
  retention	
  
rates.	
  If	
  your	
  business	
  is	
  struggling	
  with	
  high	
  staff	
  turnover	
  today	
  or	
  you	
  want	
  to	
  stop	
  it	
  from	
  
happening	
  in	
  the	
  future,	
  get	
  your	
  copy	
  of	
  Practical	
  Tools	
  to	
  Manage	
  Costly	
  Employee	
  Turnover.	
  
This	
  e-­‐book	
  gives	
  you	
  strategies	
  you	
  can	
  start	
  using	
  right	
  away	
  to	
  reduce	
  turnover	
  and	
  lower	
  
your	
  human	
  resource	
  costs.	
  	
  

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High Staff Turnover? Top 4 Ways to Lose Your Best Employees

  • 1. High  Staff  Turnover?  Top  4  Ways  to  Lose  Your  Best  Employees         Many  companies  face  the  challenge  of  high  staff  turnover,  which  can  devastate  morale,  reduce   productivity,  and  drive  up  costs.  According  to  a  recent  study,  48  percent  of  new  hires  fall   through  within  the  first  eight  months  of  being  hired.  It  has  also  been  estimated  that  losing  a   middle  manager  can  cost  a  company  up  to  100  percent  of  the  manager’s  salary,  while  the  loss  of   a  senior-­‐level  executive  can  almost  double  that  figure.     Employee  retention  is  imperative  on  both  entry-­‐level  and  senior  executive  levels  alike.  By   creating  a  stable,  superior  workforce,  your  small  business  can  focus  on  growth  and  perform   better  than  your  competitors—even  in  a  down  economy.  But  the  first  step  in  doing  so  is  to   understand  what  causes  employees  to  turn  your  business  into  a  revolving  door.       1.  Your  Best  Employees  Are  Overwhelmed   You  rely  on  your  top  employees  because  they’re  the  best  at  what  they  do.  You  can  count  on   them  to  come  through  when  you  need  it  most.  If  your  small  business  has  gone  through  any   recent  layoffs,  your  best  remaining  employees  are  likely  overloaded  with  excess  tasks.  Although  
  • 2. it  may  initially  make  sense  to  ask  your  best  people  to  take  on  the  additional  work  of  two  or  three   employees,  this  temporary  fix  often  ends  up  becoming  status  quo.  The  result  is  resentment,   burnout,  and  high  staff  turnover.  When  your  existing  employees  feel  overworked  or  stuck   performing  the  same  boring  tasks,  they  start  looking  for  other  sources  of  employment.     2.  Lack  of  Advancement  or  Development  Opportunities   If  you  expect  to  keep  your  best  employees,  you  need  to  offer  them  some  form  of  career   advancement  or  opportunities  to  develop  their  skills.  This  can  include  providing  training   programs  or  management  courses  to  help  prepare  lower  level  employees  for  openings  in  more   senior  positions  down  the  road.  When  employees  feel  like  their  career  is  stagnant  and  they  have   no  chance  for  growth,  they  start  looking  for  companies  that  can  offer  it.     3.  Owners  or  Management  Are  Absent   Small  businesses  run  into  high  staff  turnover  issues  when  management  doesn’t  appear  to  be   involved  or  available  on  a  day-­‐to-­‐day  basis.  If  you’re  just  occasionally  checking-­‐in  but  are  never   around  to  answer  questions  or  interact  with  employees,  they’re  going  to  wonder  about  your   commitment  to  the  company.  Although  you  may  be  pounding  the  pavement  for  new  business   ten  hours  a  day,  you  still  need  to  make  the  effort  to  engage  employees  at  the  office  as  much  as   possible.  It  comes  with  the  territory  of  running  a  successful  business.  Make  sure  employees   know  you  have  an  open  door  policy  as  well,  and  encourage  them  to  stop  by  with  any  questions   or  concerns  about  the  business.       4.  Company  Goals  Aren’t  Shared   You  might  know  where  you  want  your  small  business  to  be  in  six  months  or  even  five  years  from   now,  but  do  you  share  it  with  your  employees?  If  employees  don’t  know  what  they’re  working   toward,  they  won’t  be  motivated  and  may  doubt  your  ability  to  lead  the  company.  But  don’t  go   overboard  with  sharing  your  plans  for  the  business,  either—employees  don’t  need  to  know  all  of   the  details.  Endlessly  discussing  strategies  can  actually  push  employees  away  and  cause  them  to   become  overwhelmed,  especially  when  they  don’t  know  why  they’re  being  led  in  a  particular   direction.     Get  Help  With  High  Staff  Turnover   It’s  never  too  late  to  implement  strategies  to  prevent  the  employees  you  value  most  from   leaving.  You  just  need  to  avoid  these  costly  mistakes  so  you  can  turn  around  your  retention   rates.  If  your  business  is  struggling  with  high  staff  turnover  today  or  you  want  to  stop  it  from   happening  in  the  future,  get  your  copy  of  Practical  Tools  to  Manage  Costly  Employee  Turnover.   This  e-­‐book  gives  you  strategies  you  can  start  using  right  away  to  reduce  turnover  and  lower   your  human  resource  costs.