5. Differenation
• Unique Artist Combinations
• No Large Hip-Hop Concerts in Area
• Current and Alumni Students
• Annual Homecoming Concerts
• Valentine’s Day Concerts
• Multi-Cultural Event
6. Viable
• Give Students something to look forward to
• No need to travel longer than a hour
• Special Event
• Create Lifetime Memories with College
Friends
• Multiple Schools to Participate
7. Indicators of Success
• Every Artist we chose Sell out 15,000 Seat
Arenas by themselves
• Over 2 million people in area
• 32 college and Universities in West Michigan
• Grand Rapids, MI is No.2 on Relocate America
• Artist have several Top 100 Billboard Songs
• Artist have several Music Awards
• Artist Nominated for Grammy Music Awards