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GSPR 2015

This document provides an overview and analysis of global engineering research and development (R&D) spending and services trends in 2015. Some key points: - Total R&D spending by the global top 500 companies was $614 billion in 2015, with the highest spending sectors being automotive, semiconductor, software/internet, and electrical/consumer electronics. - The addressable market for engineering R&D globalization and outsourcing services was $215 billion in 2015 and is estimated to grow to $265 billion by 2020, with software and embedded systems making up the majority. - India and Western Europe capture the largest shares of the engineering R&D outsourcing market, at $12.3 billion and $

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This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov. Global Service Providers Ratings -2015 Engineering R&D Services November, 2015
Global Engineering R&D Landscape Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
$614 Billion G500 R&D spend in 2015 Global Engineering R&D Landscape Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
Nokia Cisco Systems Ericsson Huawei Technologies Alcatel-Lucent NSN NTT Research In Motion Telefonica ZTE R&D spend continues to be on the rise with focus on building digital first R&D organizations Semiconductor Intel Qualcomm ST Microelectronics Avago Technologies Texas Instruments Renesas AMD Applied Materials Nvidia Taiwan Semiconductor *Excludes Government spending on Defense; Source: Zinnov Research and Analysis USD 51 BN Telecom & Networking USD 41 BN Software & Internet Microsoft Google IBM Oracle Amazon.com SAP EMC eBay Facebook Electronic Arts USD 71 BN Samsung Electronics Panasonic Sony Canon Hewlett-Packard Apple Toshiba Fujitsu Fujifilm Mitsubishi Electric Automotive Volkswagen Toyota Motor General Motors Robert Bosch Honda Motor Ford Motor Daimler BMW Nissan Motor Denso USD 48 BNUSD 109 BN USD 614Billion Total Global 500 R&D Spend Electrical & Consumer Electronics
Vertical Top Spender Highest Growth in R&D Spend Automotive Volkswagen Tesla Motors (100%), Great Wall Motor(48%) Mahle(44%) Industrial 3M Shanghai Electric(39%), TRUMPF(24%), Daikin Industries(22%) Consumer Electronics Samsung Nintendo(37%), Alps Electric(18%), Toshiba(10%) Medical Devices Amgen Thermo Fisher Scientific (75%), Illumina(40%), Gilead Sciences(35%) Semiconductor Intel Avago Tech (75%), Mediatek (55%), Micron Technologies (47%) Telecom Huawei Technologies Arris(31%), Huawei Technologies(26%), F5 Networks (26%) ISV Microsoft Facebook (88%), ctrip.com international(82%), Baidu(66%) Source: Zinnov Research and Analysis 2.4% 7.3% 4.9% 4.3% 5.1% 11.7% 6.1% 11.8% Industrial Medical Devices Aerospace and Defence Automotive Telecommunication Semiconductor Consumer Electronics ISV R&D Spend as Percentage of Revenue ( USD Billion) Top R&D spenders are from Automotive vertical 8 20 Hi-Tech and ISV segments share in G500 spenders 34% China’s R&D Growth rate is more than 2.5x of USA’s R&D growth rate 24%9% Star Spenders Hi-Tech Verticals Increased demand for embedded and software content is driving the R&D spend
The addressable Engineering and R&D globalization and services opportunity stands at USD 215 billion Current Addressed ER&D market through offshore in-house R&D Centres Addressed ER&D Globalisation & Services market through Outsourcing partners *Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D Service Providers USD 215Billion Addressable Market* Total Addressable R&D Globalisation & Services opportunity USD 67 Billion Total Addressed R&D Globalisation and Services Market USD 31 Billion USD 36 Billion Addressed Market
*Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D Service Providers USD 63 Billion Software USD 215 Billion Total Addressable R&D Globalisation & Services opportunity in 2015 USD 53 Billion USD 99 Billion Embedded Mechanical USD 91 Billion USD 117 Billion USD 57 Billion 20202015 USD 265 Billion Total Addressable R&D Globalisation & Services opportunity in 2020 Addressable Market* 2015 Addressable Market* 2020 Software Embedded Mechanical Embedded and Software engineering constitute ~75% of the R&D outsourcing addressable market
R&D Globalization as a phenomenon is here to stay with locations in emerging economies being the hotspot 12.25 Bn India 9.7 Bn China 2.3 Bn South Africa 3.1 Bn Brazil 0.9 Bn Eastern Europe G500 globalisation intensity Billion USD Overall R&D Globalisation in Emerging Economies 7.6% Growth Rate over 2014
India continues to be the most preferred destinations for setting up of newer captives as well as development of existing ones Aerospace and Defence 2% Automotive 9% Computer Peripherals 9% Consumer Electronics 7% Energy 1% Industrial 3% Medical Devices 4% Semiconductors 12% Software & Internet 35% Telecom and Networking 14% Others 4% Vertical level split of India Captives Around 40% of the overall R&D globalisation is based out of India Of all new offshore technology centres were set up in India The growth for the existing captives in India is greater than overall growth USD 12.3 Bn 8.3% Growth 69%
India and Western Europe capture ~74% of the global Engineering R&D Services market 7.76 BN 1.6 BN 18.7 BN 1.6 BN 5.9 BN China India Eastern Europe Western Europe USA R&D Outsourcing HotspotsEngineering R&D Outsourced Services Addressed ER&D Globalisation & Services market through Outsourcing partners Billion USD 8.7% 0.8 BN Others* * Others include the regions of South America, Korea, SE Asia and South Africa Growth Rate over 2014
India Based service providers capture 22% of the global Engineering Services market and grew by 12.7% over last year Service Providers Revenue Growth Rates-Vertical Wise (In USD Billion) Aerospace & Defence 9% Automotive 12% Consumer Electronics 5% Computer Peripherals & Storage 4% Medical Devices 5% Industrial Automation 3% ISV 25% Semiconductors 4% Telecom 23% Energy & Utilities 4% Construction & Heavy Engineering 2% Transporation 1% Others 3% Around 22% of the overall service providers are based out of India The growth rate of Indian Service providers has been much higher than overall growth The growth for the service providers market in India has been very good USD 7.76 Bn 12.7% Growth 1.5x
$6.887 Bn $7.76 Bn $14.9 Bn $11.312 Bn $12.25 Bn $22.9 Bn FY 2014 FY 2015 FY 2020 Service Providers In-house R&D Centers Service Providers In-house R&D Centers Service Providers In-house R&D Centers Product Engineering Services Growth Rate ( In USD Billions) FY 2014 FY 2015 FY 2020(E) 9.89% 13.7% Growth rate Growth rate (Expected) USD 18.2 Billion USD 20 Billion USD 38 Billion India’s ER&D globalization and services market is expected to reach $38 Billion by 2020 8.3% 12.67% 13.97% 13.3%
Global Engineering R&D Landscape Engineering Services is getting re-defined Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
FIVE Key trends in Global Engineering R&D Services The drivers for outsourcing have changed tremendously over the last year and some newer trends have emerged 4 1 2 3 Service Providers are building end-to-end and cross horizontal capabilities through acquisitions of niche engineering services firms Germany based R&D spenders, particularly Automotive companies, are increasingly exploring offshoring /near shoring to service providers in low cost locations Europe based service providers are aggressively looking at scaling up or setting offshore operations in India to access India’s cost effective large talent pool India based Engineering R&D Service providers are building newer capabilities in support engineering functions such as supply chain, regulatory compliances and manufacturing engineering Internet of things or Connected Products is becoming a critical investment area for global R&D spenders. 5
Global Engineering R&D Landscape Engineering Services is getting re-defined Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
ZINNOV ZONES EXPLAINED 16 Nurture Zone Breakout Zone Execution Zone Leader Zone AttributesChallenges Recommende dInitiatives • Acquiring new customers., diversifying revenue • Building product engineering competencies • Developing Engineering Services specific Sales organization • Understanding the differences between PES/ IT Service business • Focus on targeted customer segment and vertical • Build technology competency in niche focus areas • Focus on building credibility by delivering on initial project scope • New entrants, providing skill sets to supplement R&D bandwidth • Presence in only a few verticals: Focused growth • Innovation, if at all, in process optimization • Limited number of clients • Typically work in T&M model • Acquiring large customers • Growing existing accounts and repeat business • Developing across the PDLC competencies • Building domain capabilities • Building a product engineering culture within the organization • Focus on PDLC Skill Development • Focus on augmenting domain skills • Work on building trust with existing customers • On the way into big league, delivering R&D services effectively • Presence in two or more verticals • Innovation frameworks resulting in tangible benefit to customers • Typically work in T&M and Fixed Price model • Growing small accounts into deep relationships • Building Concept to Market Capabilities with deep domain expertise • Building relevant IP’s • Executing on new & innovative business models • Limited self owned R&D infrastructure • Focus on IP creation; create vertical agnostic IPs • Focus on Account Mining and execution on new business models • Focus on internal and external innovation incubation efforts • Capable of delivering complete product development as a true engineering partner • Presence in almost all verticals • Reusable IP’s built, and benefits quantified • Capable of working in all models, including Risk Reward and Revenue Share • Succeeding as go to market partner in emerging markets • Building end to end product of their own • Building product management capabilities • Scaling new vertical practices in R&D services to drive continued growth • Scaling R&D infrastructure • Focus on end customer of customers • Drive customer led innovation • Build strong Go-To-Market capability to become viable channel partner for customers • Capable of performing concept to Go-To-Market for the product • Presence in almost all verticals • Formal innovation culture, resulting in IP’s and numerous tactical innovations • Capable of working in all models, including Risk Reward and Revenue Share
Overall Ratings 17 Source: Zinnov Research and Analysis 17 Niche Expansive Specialization, R&D Practice Maturity (depth and breadth of services), Innovation & IP, Eco-System Linkages Scale,#ofVerticalsserviced,ClientSpread Tech Mahindra HCL Wipro Cyient Infosys L&T TS Persistent Systems TCS KPIT Technologies Tata Technologies Altran Alten EPAM Luxoft Aricent Genpact QuEST Global IGATE Tata Elxsi HARMAN Connected Services Mindtree Beyondsoft Emerging Established Harbinger Innominds ` Xchanging Happiest Minds Infinite Infogain* Hughes Systique Pactera Ness Software Engineering Services Virtusa Aspire Systems GlobalLogic eInfochips Cybage Sonata Software Cognizant Assystem Akka Technologies Sasken GlobalEdge * Blue Star Infotech Complete Participation by Service Provider Partial participation by Service Providers
Mechanical Engineering Services Rating 18Source: Zinnov Research and Analysis Emerging Established Niche Expansive Specialization, R&D Practice Maturity (depth and breadth of services), Innovation & IP, Eco-System Linkages Scale,#ofVerticalsserviced,ClientSpread Cyient Source: Zinnov Research and Analysis KPIT Technologie s HCL TCS L&T TS Tech Mahindra QuEST Global Wipro IGATE HARMAN Connected Services Tata Elxsi Infosys Altran Alten Beyondsoft Assystem Akka Genpact Complete Participation by Service Provider Partial participation by Service Providers Tata Technologies
Embedded Systems 19Source: Zinnov Research and Analysis
OUTSOURCED SOFTWARE PRODUCT DEVELOPMENT – ENTERPRISE SOFTWARE - 2015 20 Zinnov Zones – Leading Service Providers Source: Zinnov Research and Analysis Nurture Zone Breakout Zone Execution Zone Leadership Zone Beyondsoft Tech Mahindra Xchanging TCS Persistent Systems IGATE Aspire Systems Aricen t Mindtree EPAM Pactera • Capable of performing concept to Go-To- Market for the product • Formal innovation culture, resulting in IP’s and strategic innovations • Worlds Largest ISVs • Capable of delivering complete product development as a true engineering partner • Reusable components IP’s built, and benefits quantified • Large ISVs and Niche ISVs • On the way into big league • Innovation frameworks resulting in tangible benefit to customers • Niche ISVs • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic ISVs, Startups Sasken Sonata Software GlobalLogi c Cybag e Harbinger HARMAN Connected Services Low High Scalability R&D Practice Maturity Scale,#ofSub-Verticalsserviced,ClientSpread Innovation Customer Type Infogain * Innominds Infosys Cognizant Ness Software Engineering Services Virtusa Happiest Minds HCL Wipro * Blue Star Infotech
OUTSOURCED SOFTWARE PRODUCT DEVELOPMENT – CONSUMER SOFTWARE - 2015 21 Nurture Zone Breakout Zone Execution Zone Leadership Zone Mindtree EPAM Persistent Systems Pactera Aspire Systems Infogain* Sonata Software HARMAN Connected Services HCL • Capable of performing concept to Go-To- Market for the product • Formal innovation culture, resulting in IP’s and strategic innovations • Large Internet and Consumer ISVs • Capable of delivering complete product development as a true engineering partner • Reusable components IP’s built, and benefits quantified • Large Internet and Consumer ISVs • On the way into big league • Innovation frameworks resulting in tangible benefit to customers • Niche ISVs • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic ISVs, Startups GlobalLogic Beyondsoft Cybage Harbinge r Xchanging eInfochips Aricent Low High R&D Practice Maturity Zinnov Zones – Leading Service Providers Innovation Customer Type Scale,#ofSub-Verticalsserviced,ClientSpread Happiest Minds Sasken Innominds Infosys Ness Software Engineering Services Cognizant Wipro * Blue Star InfotechSource: Zinnov Research and Analysis Scalability
AEROSPACE - 2015 22 Nurture Zone Breakout Zone Execution Zone Leadership Zone Tech MahindraWipro TCS Tata Elxsi • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Mechanical, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Mechanical, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Mechanical / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances HCL eInfochips L&T TS Cyient Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Tata Technologies Infosys Genpact Altran QuEST GlobalAlten Assystem Akka Tech Partial Participation by Service Provider
23 SEMICONDUCTOR - 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone HCL TCS Sasken Mindtree Tata Elxsi Cyient • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances L&T TS Wipro eInfochips GlobalLogic HARMAN Connected Services Aricent QuEST Global Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Xchangin g Innominds Infosys Ness Software Engineering Services GlobalEdge
24 TELECOMMUNICATION - 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone Aricent Wipro TCS Mindtree Sasken GlobalLogic • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Beyondsoft L&T TS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Tech Mahindra Tata Elxsi HCL Pacter a HARMAN Connected Services Infinite Cyient Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Hughes Systique EPAM Infosys Cognizant Innominds Alten GlobalEdge
25 CONSUMER ELECTRONICS - 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone HCL Xchanging Sasken Wipro L&T TS Tata Elxsi IGATE Mindtree Infosys • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co- creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances TCS BeyondSoft Tech Mahindra GlobalLogic HARMAN Connected Services Aricent Ness Software Engineering Services Hughes Systique Cyient Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Cognizant EPA M Source: Zinnov Research and Analysis
26 AUTOMOTIVE - 2015 • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Nurture Zone Breakout Zone Execution Zone Leadership Zone Wipro Tata Technologies L&T TS Luxoft • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders TCS KPIT Technologies Tech Mahindra Mindtree BeyondSoft Tata Elxsi Sasken HCL QuEST Global Cyient Aricent Xchanging HARMAN Connected Services IGATE Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Infosys Hughes Systique Altran Alten Akka Technologies Assystem GlobalEdge Partial Participation by Service Provider
27 ENERGY & UTILITIES - 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone Cyient L&T TS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Tech Mahindra TCS Luxoft Wipro Infosys QuEST Global IGATE EPAM Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis HCL HARMAN Connected Services Genpact Innominds Altran Alten
MEDICAL DEVICES - 2015 28 Nurture Zone Breakout Zone Execution Zone Leadership Zone HCL Wipro L&T TS HARMAN Connected Services IGATE GlobalLogic Cyient • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances TCS Tech Mahindra QuEST Global Tata Elxsi eInfochips Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Infosys Altran Alten
29 INDUSTRIAL AUTOMATION - 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone IGATE Wipro HCL L&T TS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Tech Mahindra TCS QuEST Global Aricent HARMAN Connected Services Sasken Infinite Tata Elxsi Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis eInfochips Innominds Hughes Systique Infosys Cognizant
30 CONSTRUCTION AND HEAVY MACHINERY - 2015 Low High • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums Nurture Zone Breakout Zone Execution Zone Leadership Zone TCS Cyient • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances L&T TS Tata Technologies HCL Wipro Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis IGATE Innominds Infosys
31 COMPUTER PERIPHERALS AND STORAGE - 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone HCL Wipro Happiest Minds IGATE EPAM HARMAN Connected Services • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances TCS Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis
32 TRANSPORT - 2015 Zinnov Zones – Leading Service Providers Nurture Zone Breakout Zone Execution Zone Leadership Zone Cyient L&T TS TCS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances IGATE Tech Mahindra QuEST Global Tata Elxsi Low High Scalability R&D Practice Maturity Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Ness Software Engineering Services Altran Alten Akk a Tech Assystem Partial Participation by Service Provider
DISCLAIMER 33 In the context of our Global Service Provider Ratings for Product Engineering Services, we reached out to a limited set of service providers that could be potential leaders in this space. Our set of inclusion criteria enables us to shortlist, effectively based on which service providers are invited to participate. While we normally see significant interest in participation, sometimes a service provider may request to be excluded from the GSPR activity if the timing of the research or circumstances within the service provider organization makes participation difficult. If a service provider declines to participate at the beginning of a GSPR process, it is important to know the following policies:  Some non-participating service providers are still included in our evaluation o As we invite only leading service providers and emerging players to participate in the GSPR, if a service provider decides not to participate, we have still included them in the final report if we think it is necessary o Our reasoning is that a GSPR without a leading service provider would project an Partial picture of the market and make it less pertinent for our clients  The GSPR report clearly differentiates service providers that did not undergo the same rigorous evaluation as its peers o While our analysts have evaluated the service providers that declined to participate, the service providers place in the GSPR rating is denoted by a differentiating symbol indicating non-participation in the research process o Their assessment is based on different inputs than those used for evaluating its peers  We have reached out to the non-participating vendors to schedule a detailed briefing o In an effort to ensure accuracy while circumventing the rigorous evaluation, we have tried to gain as much information from non- participating vendors on a briefing call as possible o If we could not arrange such briefings, we have conducted our research through secondary means
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GSPR 2015

  • 1.
    This report issolely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov. Global Service Providers Ratings -2015 Engineering R&D Services November, 2015
  • 2.
    Global Engineering R&DLandscape Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
  • 3.
    $614 Billion G500 R&Dspend in 2015 Global Engineering R&D Landscape Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
  • 4.
    Nokia Cisco Systems Ericsson Huawei Technologies Alcatel-Lucent NSN NTT ResearchIn Motion Telefonica ZTE R&D spend continues to be on the rise with focus on building digital first R&D organizations Semiconductor Intel Qualcomm ST Microelectronics Avago Technologies Texas Instruments Renesas AMD Applied Materials Nvidia Taiwan Semiconductor *Excludes Government spending on Defense; Source: Zinnov Research and Analysis USD 51 BN Telecom & Networking USD 41 BN Software & Internet Microsoft Google IBM Oracle Amazon.com SAP EMC eBay Facebook Electronic Arts USD 71 BN Samsung Electronics Panasonic Sony Canon Hewlett-Packard Apple Toshiba Fujitsu Fujifilm Mitsubishi Electric Automotive Volkswagen Toyota Motor General Motors Robert Bosch Honda Motor Ford Motor Daimler BMW Nissan Motor Denso USD 48 BNUSD 109 BN USD 614Billion Total Global 500 R&D Spend Electrical & Consumer Electronics
  • 5.
    Vertical Top SpenderHighest Growth in R&D Spend Automotive Volkswagen Tesla Motors (100%), Great Wall Motor(48%) Mahle(44%) Industrial 3M Shanghai Electric(39%), TRUMPF(24%), Daikin Industries(22%) Consumer Electronics Samsung Nintendo(37%), Alps Electric(18%), Toshiba(10%) Medical Devices Amgen Thermo Fisher Scientific (75%), Illumina(40%), Gilead Sciences(35%) Semiconductor Intel Avago Tech (75%), Mediatek (55%), Micron Technologies (47%) Telecom Huawei Technologies Arris(31%), Huawei Technologies(26%), F5 Networks (26%) ISV Microsoft Facebook (88%), ctrip.com international(82%), Baidu(66%) Source: Zinnov Research and Analysis 2.4% 7.3% 4.9% 4.3% 5.1% 11.7% 6.1% 11.8% Industrial Medical Devices Aerospace and Defence Automotive Telecommunication Semiconductor Consumer Electronics ISV R&D Spend as Percentage of Revenue ( USD Billion) Top R&D spenders are from Automotive vertical 8 20 Hi-Tech and ISV segments share in G500 spenders 34% China’s R&D Growth rate is more than 2.5x of USA’s R&D growth rate 24%9% Star Spenders Hi-Tech Verticals Increased demand for embedded and software content is driving the R&D spend
  • 6.
    The addressable Engineeringand R&D globalization and services opportunity stands at USD 215 billion Current Addressed ER&D market through offshore in-house R&D Centres Addressed ER&D Globalisation & Services market through Outsourcing partners *Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D Service Providers USD 215Billion Addressable Market* Total Addressable R&D Globalisation & Services opportunity USD 67 Billion Total Addressed R&D Globalisation and Services Market USD 31 Billion USD 36 Billion Addressed Market
  • 7.
    *Opportunity Includes marketfor Captives , Offshore R&D Service Providers and Onshore R&D Service Providers USD 63 Billion Software USD 215 Billion Total Addressable R&D Globalisation & Services opportunity in 2015 USD 53 Billion USD 99 Billion Embedded Mechanical USD 91 Billion USD 117 Billion USD 57 Billion 20202015 USD 265 Billion Total Addressable R&D Globalisation & Services opportunity in 2020 Addressable Market* 2015 Addressable Market* 2020 Software Embedded Mechanical Embedded and Software engineering constitute ~75% of the R&D outsourcing addressable market
  • 8.
    R&D Globalization asa phenomenon is here to stay with locations in emerging economies being the hotspot 12.25 Bn India 9.7 Bn China 2.3 Bn South Africa 3.1 Bn Brazil 0.9 Bn Eastern Europe G500 globalisation intensity Billion USD Overall R&D Globalisation in Emerging Economies 7.6% Growth Rate over 2014
  • 9.
    India continues tobe the most preferred destinations for setting up of newer captives as well as development of existing ones Aerospace and Defence 2% Automotive 9% Computer Peripherals 9% Consumer Electronics 7% Energy 1% Industrial 3% Medical Devices 4% Semiconductors 12% Software & Internet 35% Telecom and Networking 14% Others 4% Vertical level split of India Captives Around 40% of the overall R&D globalisation is based out of India Of all new offshore technology centres were set up in India The growth for the existing captives in India is greater than overall growth USD 12.3 Bn 8.3% Growth 69%
  • 10.
    India and WesternEurope capture ~74% of the global Engineering R&D Services market 7.76 BN 1.6 BN 18.7 BN 1.6 BN 5.9 BN China India Eastern Europe Western Europe USA R&D Outsourcing HotspotsEngineering R&D Outsourced Services Addressed ER&D Globalisation & Services market through Outsourcing partners Billion USD 8.7% 0.8 BN Others* * Others include the regions of South America, Korea, SE Asia and South Africa Growth Rate over 2014
  • 11.
    India Based serviceproviders capture 22% of the global Engineering Services market and grew by 12.7% over last year Service Providers Revenue Growth Rates-Vertical Wise (In USD Billion) Aerospace & Defence 9% Automotive 12% Consumer Electronics 5% Computer Peripherals & Storage 4% Medical Devices 5% Industrial Automation 3% ISV 25% Semiconductors 4% Telecom 23% Energy & Utilities 4% Construction & Heavy Engineering 2% Transporation 1% Others 3% Around 22% of the overall service providers are based out of India The growth rate of Indian Service providers has been much higher than overall growth The growth for the service providers market in India has been very good USD 7.76 Bn 12.7% Growth 1.5x
  • 12.
    $6.887 Bn $7.76Bn $14.9 Bn $11.312 Bn $12.25 Bn $22.9 Bn FY 2014 FY 2015 FY 2020 Service Providers In-house R&D Centers Service Providers In-house R&D Centers Service Providers In-house R&D Centers Product Engineering Services Growth Rate ( In USD Billions) FY 2014 FY 2015 FY 2020(E) 9.89% 13.7% Growth rate Growth rate (Expected) USD 18.2 Billion USD 20 Billion USD 38 Billion India’s ER&D globalization and services market is expected to reach $38 Billion by 2020 8.3% 12.67% 13.97% 13.3%
  • 13.
    Global Engineering R&DLandscape Engineering Services is getting re-defined Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
  • 14.
    FIVE Key trends in Global Engineering R&D Services Thedrivers for outsourcing have changed tremendously over the last year and some newer trends have emerged 4 1 2 3 Service Providers are building end-to-end and cross horizontal capabilities through acquisitions of niche engineering services firms Germany based R&D spenders, particularly Automotive companies, are increasingly exploring offshoring /near shoring to service providers in low cost locations Europe based service providers are aggressively looking at scaling up or setting offshore operations in India to access India’s cost effective large talent pool India based Engineering R&D Service providers are building newer capabilities in support engineering functions such as supply chain, regulatory compliances and manufacturing engineering Internet of things or Connected Products is becoming a critical investment area for global R&D spenders. 5
  • 15.
    Global Engineering R&DLandscape Engineering Services is getting re-defined Key Trends in Global Engineering & RD Services GSPR – 2015 Rating
  • 16.
    ZINNOV ZONES EXPLAINED 16 Nurture ZoneBreakout Zone Execution Zone Leader Zone AttributesChallenges Recommende dInitiatives • Acquiring new customers., diversifying revenue • Building product engineering competencies • Developing Engineering Services specific Sales organization • Understanding the differences between PES/ IT Service business • Focus on targeted customer segment and vertical • Build technology competency in niche focus areas • Focus on building credibility by delivering on initial project scope • New entrants, providing skill sets to supplement R&D bandwidth • Presence in only a few verticals: Focused growth • Innovation, if at all, in process optimization • Limited number of clients • Typically work in T&M model • Acquiring large customers • Growing existing accounts and repeat business • Developing across the PDLC competencies • Building domain capabilities • Building a product engineering culture within the organization • Focus on PDLC Skill Development • Focus on augmenting domain skills • Work on building trust with existing customers • On the way into big league, delivering R&D services effectively • Presence in two or more verticals • Innovation frameworks resulting in tangible benefit to customers • Typically work in T&M and Fixed Price model • Growing small accounts into deep relationships • Building Concept to Market Capabilities with deep domain expertise • Building relevant IP’s • Executing on new & innovative business models • Limited self owned R&D infrastructure • Focus on IP creation; create vertical agnostic IPs • Focus on Account Mining and execution on new business models • Focus on internal and external innovation incubation efforts • Capable of delivering complete product development as a true engineering partner • Presence in almost all verticals • Reusable IP’s built, and benefits quantified • Capable of working in all models, including Risk Reward and Revenue Share • Succeeding as go to market partner in emerging markets • Building end to end product of their own • Building product management capabilities • Scaling new vertical practices in R&D services to drive continued growth • Scaling R&D infrastructure • Focus on end customer of customers • Drive customer led innovation • Build strong Go-To-Market capability to become viable channel partner for customers • Capable of performing concept to Go-To-Market for the product • Presence in almost all verticals • Formal innovation culture, resulting in IP’s and numerous tactical innovations • Capable of working in all models, including Risk Reward and Revenue Share
  • 17.
    Overall Ratings 17 Source: ZinnovResearch and Analysis 17 Niche Expansive Specialization, R&D Practice Maturity (depth and breadth of services), Innovation & IP, Eco-System Linkages Scale,#ofVerticalsserviced,ClientSpread Tech Mahindra HCL Wipro Cyient Infosys L&T TS Persistent Systems TCS KPIT Technologies Tata Technologies Altran Alten EPAM Luxoft Aricent Genpact QuEST Global IGATE Tata Elxsi HARMAN Connected Services Mindtree Beyondsoft Emerging Established Harbinger Innominds ` Xchanging Happiest Minds Infinite Infogain* Hughes Systique Pactera Ness Software Engineering Services Virtusa Aspire Systems GlobalLogic eInfochips Cybage Sonata Software Cognizant Assystem Akka Technologies Sasken GlobalEdge * Blue Star Infotech Complete Participation by Service Provider Partial participation by Service Providers
  • 18.
    Mechanical Engineering ServicesRating 18Source: Zinnov Research and Analysis Emerging Established Niche Expansive Specialization, R&D Practice Maturity (depth and breadth of services), Innovation & IP, Eco-System Linkages Scale,#ofVerticalsserviced,ClientSpread Cyient Source: Zinnov Research and Analysis KPIT Technologie s HCL TCS L&T TS Tech Mahindra QuEST Global Wipro IGATE HARMAN Connected Services Tata Elxsi Infosys Altran Alten Beyondsoft Assystem Akka Genpact Complete Participation by Service Provider Partial participation by Service Providers Tata Technologies
  • 19.
    Embedded Systems 19Source: ZinnovResearch and Analysis
  • 20.
    OUTSOURCED SOFTWARE PRODUCTDEVELOPMENT – ENTERPRISE SOFTWARE - 2015 20 Zinnov Zones – Leading Service Providers Source: Zinnov Research and Analysis Nurture Zone Breakout Zone Execution Zone Leadership Zone Beyondsoft Tech Mahindra Xchanging TCS Persistent Systems IGATE Aspire Systems Aricen t Mindtree EPAM Pactera • Capable of performing concept to Go-To- Market for the product • Formal innovation culture, resulting in IP’s and strategic innovations • Worlds Largest ISVs • Capable of delivering complete product development as a true engineering partner • Reusable components IP’s built, and benefits quantified • Large ISVs and Niche ISVs • On the way into big league • Innovation frameworks resulting in tangible benefit to customers • Niche ISVs • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic ISVs, Startups Sasken Sonata Software GlobalLogi c Cybag e Harbinger HARMAN Connected Services Low High Scalability R&D Practice Maturity Scale,#ofSub-Verticalsserviced,ClientSpread Innovation Customer Type Infogain * Innominds Infosys Cognizant Ness Software Engineering Services Virtusa Happiest Minds HCL Wipro * Blue Star Infotech
  • 21.
    OUTSOURCED SOFTWARE PRODUCTDEVELOPMENT – CONSUMER SOFTWARE - 2015 21 Nurture Zone Breakout Zone Execution Zone Leadership Zone Mindtree EPAM Persistent Systems Pactera Aspire Systems Infogain* Sonata Software HARMAN Connected Services HCL • Capable of performing concept to Go-To- Market for the product • Formal innovation culture, resulting in IP’s and strategic innovations • Large Internet and Consumer ISVs • Capable of delivering complete product development as a true engineering partner • Reusable components IP’s built, and benefits quantified • Large Internet and Consumer ISVs • On the way into big league • Innovation frameworks resulting in tangible benefit to customers • Niche ISVs • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic ISVs, Startups GlobalLogic Beyondsoft Cybage Harbinge r Xchanging eInfochips Aricent Low High R&D Practice Maturity Zinnov Zones – Leading Service Providers Innovation Customer Type Scale,#ofSub-Verticalsserviced,ClientSpread Happiest Minds Sasken Innominds Infosys Ness Software Engineering Services Cognizant Wipro * Blue Star InfotechSource: Zinnov Research and Analysis Scalability
  • 22.
    AEROSPACE - 2015 22 NurtureZone Breakout Zone Execution Zone Leadership Zone Tech MahindraWipro TCS Tata Elxsi • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Mechanical, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Mechanical, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Mechanical / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances HCL eInfochips L&T TS Cyient Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Tata Technologies Infosys Genpact Altran QuEST GlobalAlten Assystem Akka Tech Partial Participation by Service Provider
  • 23.
    23 SEMICONDUCTOR - 2015 NurtureZone Breakout Zone Execution Zone Leadership Zone HCL TCS Sasken Mindtree Tata Elxsi Cyient • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances L&T TS Wipro eInfochips GlobalLogic HARMAN Connected Services Aricent QuEST Global Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Xchangin g Innominds Infosys Ness Software Engineering Services GlobalEdge
  • 24.
    24 TELECOMMUNICATION - 2015 NurtureZone Breakout Zone Execution Zone Leadership Zone Aricent Wipro TCS Mindtree Sasken GlobalLogic • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Beyondsoft L&T TS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Tech Mahindra Tata Elxsi HCL Pacter a HARMAN Connected Services Infinite Cyient Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Hughes Systique EPAM Infosys Cognizant Innominds Alten GlobalEdge
  • 25.
    25 CONSUMER ELECTRONICS -2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone HCL Xchanging Sasken Wipro L&T TS Tata Elxsi IGATE Mindtree Infosys • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co- creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances TCS BeyondSoft Tech Mahindra GlobalLogic HARMAN Connected Services Aricent Ness Software Engineering Services Hughes Systique Cyient Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Cognizant EPA M Source: Zinnov Research and Analysis
  • 26.
    26 AUTOMOTIVE - 2015 •On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Nurture Zone Breakout Zone Execution Zone Leadership Zone Wipro Tata Technologies L&T TS Luxoft • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders TCS KPIT Technologies Tech Mahindra Mindtree BeyondSoft Tata Elxsi Sasken HCL QuEST Global Cyient Aricent Xchanging HARMAN Connected Services IGATE Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Infosys Hughes Systique Altran Alten Akka Technologies Assystem GlobalEdge Partial Participation by Service Provider
  • 27.
    27 ENERGY & UTILITIES- 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone Cyient L&T TS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Tech Mahindra TCS Luxoft Wipro Infosys QuEST Global IGATE EPAM Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis HCL HARMAN Connected Services Genpact Innominds Altran Alten
  • 28.
    MEDICAL DEVICES -2015 28 Nurture Zone Breakout Zone Execution Zone Leadership Zone HCL Wipro L&T TS HARMAN Connected Services IGATE GlobalLogic Cyient • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances TCS Tech Mahindra QuEST Global Tata Elxsi eInfochips Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Infosys Altran Alten
  • 29.
    29 INDUSTRIAL AUTOMATION -2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone IGATE Wipro HCL L&T TS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances Tech Mahindra TCS QuEST Global Aricent HARMAN Connected Services Sasken Infinite Tata Elxsi Happiest Minds Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis eInfochips Innominds Hughes Systique Infosys Cognizant
  • 30.
    30 CONSTRUCTION AND HEAVYMACHINERY - 2015 Low High • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums Nurture Zone Breakout Zone Execution Zone Leadership Zone TCS Cyient • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances L&T TS Tata Technologies HCL Wipro Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis IGATE Innominds Infosys
  • 31.
    31 COMPUTER PERIPHERALS ANDSTORAGE - 2015 Nurture Zone Breakout Zone Execution Zone Leadership Zone HCL Wipro Happiest Minds IGATE EPAM HARMAN Connected Services • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances TCS Low High Scalability R&D Practice Maturity Zinnov Zones – Leading Service Providers Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis
  • 32.
    32 TRANSPORT - 2015 ZinnovZones – Leading Service Providers Nurture Zone Breakout Zone Execution Zone Leadership Zone Cyient L&T TS TCS • Capable of performing concept to Go-To- Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances IGATE Tech Mahindra QuEST Global Tata Elxsi Low High Scalability R&D Practice Maturity Breadth Innovation Eco-system Connect Scale,#ofSub-Verticalsserviced,ClientSpread Source: Zinnov Research and Analysis Ness Software Engineering Services Altran Alten Akk a Tech Assystem Partial Participation by Service Provider
  • 33.
    DISCLAIMER 33 In the contextof our Global Service Provider Ratings for Product Engineering Services, we reached out to a limited set of service providers that could be potential leaders in this space. Our set of inclusion criteria enables us to shortlist, effectively based on which service providers are invited to participate. While we normally see significant interest in participation, sometimes a service provider may request to be excluded from the GSPR activity if the timing of the research or circumstances within the service provider organization makes participation difficult. If a service provider declines to participate at the beginning of a GSPR process, it is important to know the following policies:  Some non-participating service providers are still included in our evaluation o As we invite only leading service providers and emerging players to participate in the GSPR, if a service provider decides not to participate, we have still included them in the final report if we think it is necessary o Our reasoning is that a GSPR without a leading service provider would project an Partial picture of the market and make it less pertinent for our clients  The GSPR report clearly differentiates service providers that did not undergo the same rigorous evaluation as its peers o While our analysts have evaluated the service providers that declined to participate, the service providers place in the GSPR rating is denoted by a differentiating symbol indicating non-participation in the research process o Their assessment is based on different inputs than those used for evaluating its peers  We have reached out to the non-participating vendors to schedule a detailed briefing o In an effort to ensure accuracy while circumventing the rigorous evaluation, we have tried to gain as much information from non- participating vendors on a briefing call as possible o If we could not arrange such briefings, we have conducted our research through secondary means
  • 34.
    34 Bangalore 69 "Prathiba Complex", 4th'A' Cross, Koramangala 5th Block, Bangalore-560 095. Phone: +91-80-41127925/6 Gurgaon Office: First Floor, Plot no. 131, Sector 44, Gurgaon-122002, Phone: +91 124 4420100 Singapore Level 42, Suntec Tower Three 8 Temasek Boulevard Singapore 038988 Phone:+65 6829 2123 California Office 3080 Olcott Street Suite A125, Santa Clara, CA 95054 Phone: +408-716-8432 Texas 21, Waterway Ave Suite 300 The Woodlands TX-77380 USA Phone:+1-281-362-2773 Beijing Meilifang Tower 4, Entrance 4, 10/F #1003, 11 Beiyuan Shuangying Road, Chaoyang District, Beijing China 100012 Thank You