The document discusses Microsoft's data platform and the importance of leveraging big data for businesses to gain insights and competitive advantage. It emphasizes the need for an end-to-end approach to data management and analytics, enabling organizations to optimize operations and innovate. Key features include advanced analytics capabilities, cloud connectivity, and tools for managing both structured and unstructured data.

1. MICROSOFT DATA PLATFORM:
REDUCE TIME TO BUSINESS IMPACT

2. 2
The World of Data
is Changing

4. 4
Big Data
represents the
trends,
technologies,
and potential
for businesses
to obtain
valuable insight
from large
(petabytes, or
even zetabytes),
of structured,
unstructured,
and fast-
moving data.

5. 5
“[T]here are there are things
we know we know.
We also know there are ;
that is to say we know there are some things
we do not know.
But there are also
–
there are things we do
not know we don't know.”
known knowns
known unknowns
unknown unknowns

6. 6
known knowns
known unknowns
unknown unknowns
| Dashboards
| Data Exploration
| Predictive Analytics
“Let the your dataset change your mindset”

7. 7
Trends
To gain competitive advantage and innovate, enterprises
must become more and more data-driven
Yet large bodies of structured and unstructured data
make it difficult to quickly generate insights
More businesses start realizing significant opportunities
to use advanced analytics to create predictive and
prescriptive models

8. How do I optimize my
fleet based on weather
and traffic patterns?
What’s the social
sentiment for my
brand or products
How do I better
predict future
outcomes?

9. Increases ad revenue by processing 3.5
billion events per day
Massive Volumes
Processes 464 billion rows per quarter, with
average query time under 10 secs.
Measures and ranks online user influence
by processing 3 billion signals per day
Cloud Connectivity
Connects across 15 social networks via the
cloud for data and API access
Uses sentiment analysis and web analytics
for its internal cloud
Real-Time Insight
Improves operational decision making for
IT managers and users

10. 10

11. GAIN COMPETITIVE ADVANTAGE BY MOVING FIRST AND FAST IN YOUR INDUSTRY
Web app
optimization
Smart meter
monitoring
Equipment
monitoring
Advertising
analysis
Life sciences
research
Fraud
detection
Healthcare
outcomes
Weather
forecasting
Natural resource
exploration
Social network
analysis
Churn
analysis
Traffic flow
optimization
IT infrastructure
optimization
Legal
discovery

12. accelerating insights on any data

13. in-memory
accelerating business
process & insight
modern & optimized
built into data platform
complete

14. PowerPivot
xVelocity Analytics Engine
xVelocity Columnstore
StreamInsight
Windows Azure Cache
Project code name “Hekaton”

15. manage any data,
any size, anywhere

16. MANAGE ANY DATA, ANY SIZE, ANYWHERE
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17. Extremely large volume of unstructured web logs
Ad hoc analysis of logs to prototype patterns
Hadoop data cluster feeds large 24TB cube
Business users analyze cube data
E.g. STRUCTURED & UNSTRUCTURED DATA

19. POLYBASE: COMBINING RELATIONAL AND NON-RELATIONAL DATA
The future of query processing





21. ENRICH BY CONNECTING TO THE WORLDS DATA
Discover
Combine
Refine

22. DISCOVER DATA
FROM
TO
IDENTITY
DOC CONTEXT
SOCIAL GRAPHS
DATA EXPLORER
DATA HUB

23. POWER OF COMBINING THE WORLDS DATA
Value

24. REFINE DATA
Enterprise Information Management & Full Analytic Spectrum

25. E.g. VALUE OF EXTERNAL DATA

27. INSIGHTS ON ANY DATA, ALL USERS, WHEREVER THEY ARE
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28. INSIGHTS FOR ALL USERS THROUGH FAMILIAR TOOLS
PB TB GB

29. BIG DATA REQUIRES AN END-TO-END APPROACH
Discover Combine Refine
Relational Non-relational Streaming
INSIGHT
DATA
ENRICHMENT
DATA
MANAGEMENT
Self-Service Collaboration Corporate Apps Devices
Analytical

30. Parallel Data Warehouse
PowerPivot
Power View
Microsoft HDInsight Server
HDInsight Service

31. 31

32. ADDITIONAL RESOURCES
LEARNMORE
1. Microsoft Big Data Solution: www.microsoft.com/bigdata
2. Windows Azure: www.windowsazure.com/en-us/home/scenarios/big-data
3. Microsoft BI blog:
http://blogs.msdn.com/b/microsoft_business_intelligence1/
TRY NOW
1. Preview of the Windows Azure HDInsight Service:
https://www.hadooponazure.com
2. Developer CTP of Microsoft HDInsight Server for Windows Server:
http://www.microsoft.com/bigdata

33. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and
Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.