This document discusses key considerations for developing and executing a micro-credential strategy at universities. It asks whether micro-credentials are right for an institution and how to strategically position them. Regarding leadership, it says transformative leadership is needed that engages all staff and manages risks and partnerships. It discusses four options for internal structures: establishing a professional education unit; creating a separate business unit; incorporating into an online education unit; or integrating into faculty. The best option depends on an institution's priorities around flexibility, disruption and ownership.