Michael Davidson is a proven sales leader seeking a new position utilizing his advanced sales and marketing skills. He has over 20 years of experience in the fitness industry, holding roles such as General Manager for LA Fitness where he opened a new location and increased monthly earnings to $120,000. His resume demonstrates success increasing sales and membership across multiple fitness companies through recruitment, training, and relationship building.

1. 10221 Centrepark Dr B1128
Houston, TX 77043
716-440-4376
shopdavidsonstore@gmail.com
Michael Davidson
Objective
Proven sales leader seeking a position in a different industry that will allow me
to utilize and diversify my advanced sales and marketing skills. An unparalleled
work ethic and confidence level will allow for maximized profits, referrals and
individual income.
Experience
2012- Oct 2015 LA Fitness
General Manager
• Launched LA Fitness brand in WNY market by opening Buffalo pre-sale
center for Elmwood location.
• Took first club from $0 to $120K per month in EFT in the first year.
• Recruited, trained and developed current General Managers in Clarence,
Buffalo and Niagara Falls locations.
• Consistently lead by example with the highest levels of achievement by
maximizing corporate, community and personal relationships.
2011-2012 Fitness 19
Personal Training Director
• Initially hired as consultant to stimulate sales in struggling club.
• Increased sales tenfold in first 60 days.
• Recruited and trained other personal trainers in sales and service while
completing 300+ personal training sessions per month with my clients.
2003-2011 Gold’s Gym
Sales Manager
• Responsible for generation of leads through a variety of sources.
• Design and Implementation of sales tour, presentation and closing
techniques for membership and personal training sales.
• Accountable for accomplishment of pre-determined sales goals.
• Assist team members in all phases of day to day operations.
• Maximized member satisfaction by creating the best environment for
employees, members and guests.
1994-2003 Buffalo Athletic Club
Partner

2. • Progressed to the highest level of management in the company.
• Responsible for lead generation, proper implementation of sales techniques
and accomplishment of pre-determined sales goals.
• Supervision and motivation of all sales and support staff on a daily basis.
• Managed multiple locations in 9 years of service.
Education
1985 Buffalo State College Buffalo, NY
• B.A., Science- Nutrition and Food Systems Management
Affiliations
• AAFA Certified Personal Trainer
• Former Member BNI Networking Group