1. “
Annika Dacke
Communication specialist, copywriter, educator.
Highly qualified word nerd with a passion for helping companies
find a voice that makes them shine on- and offline.
Be clear. Be present.
Orera kommunikation helps brands to a
clearer, sharper presence.
My efforts rest on a foundation of
research, knowledge and never ending
curiosity. The dialogue with my client is key to
a successful project.
Values, target groups, channels... You need
to build on solid ground in order to reach the
goal.
• Editorial work & copywriting print/web
• SEO copywriting & basic keyword
research
• Language consultancy
• Text coaching & revision
• Translation & cultural/stylistic adaptation
• Web strategy
• Content marketing & social media
• Training of marketing/communication pro-
fessionals and university students
Find me here:
orera.nu
Linkedin
facebook.com/orerakommunikation
Instagram: Annikadacke_orera
Pinterest: Orera kommunikation
Twitter: @Annikadacke
Youtube: Orera kommunikation
E-mail: annika@orera.nu
Phone: +46 768 76 24 88
The craftsmanship of creating messages
with a kick and headlines that click is an
artform that can never be perfected. It’s a
challenge I choose to take on.

2. Strengths:
Analytical/artistic personality
Finding the essence of the
message
Creating headlines
Lack of prestige - all projects are
viewed as collaborations
Sociable
Not afraid to ask questions
Not afraid to communicate clearly
Thorough and reliable
References
Please ask me for list of references, as I don’t feel comfortable publicly displaying my
contacts’ phone numbers and e-mailadresses. In case of serious interest I will send you
an alternate version of this PDF.
“If you can’t explain it simply you don’t under-
stand it well enough.
- A. Einstein
Tools:
My brain
Adobe InDesign, Photoshop
Microsoft Word
WordPress and other CMS:s
Hoot Suite
Google Analytics
and more...
Training:
Lund university: linguistics, English,
French, ethnology, sociology
Malmö university: media courses
Skurup college/folkhögskola
- communications training.
Admission exclusively through
assessment and interviews.
Languages:
Swedish: native speaker
English: high academic level
French: proficient
Danish: high accuracy of compre-
hension, will speak if needed
Norwegian: high accuracy of com-
prehension
German: So, so...