BD is a Fortune 500 company with nearly 30,000 associates worldwide that sells medical supplies, devices, laboratory equipment, and diagnostic products. Healthcare is undergoing a transformation driven by reforms that emphasize value-based reimbursement and use of health IT to improve outcomes. This is creating new opportunities for companies like BD to develop solutions involving areas like telemedicine, remote patient monitoring, big data analytics, mobile technologies, and smart medical devices. BD's strategic focus is on becoming a trusted clinical and operational partner through offerings involving connected diagnostics, population health management, and providing clinical and operational insights using data. BD is pursuing external innovation through partnerships with startups and accelerators to develop solutions in areas of strategic interest like big data, smart devices,

1. Introduction to BD
Digital Health Interests & External Innovation
January 19, 2015
Noel Harvey, PhD, Vice President, Research & Development
Albert A Lauritano, MS, CLP. Director, Strategic Technology Partnerships

2. 2
Who is BD?
FORTUNE 500 company (#332)
Locations in more than 50 countries
Nearly 30,000 associates worldwide
Serves healthcare institutions, life science
researchers, clinical laboratories and the general
public
Sells a broad range of medical supplies and services,
devices, laboratory equipment and diagnostic
products

3. 3.4B
(Other: 1.1B)
+ 4.5% ( 2 0 1 2 - 2 0 1 3 )
M E D I C A L
B I O S C I E N C E S
4.3B
2.6B
1.1B
D I A G N O S T I C S
Business Segment Business Region
BD – Global & Growing

4. BD Locations
Industrialized Markets
Emerging Markets
Latin America - 1952
• ~5,200 Associates
• 8 Countries, 5 Plants
U.S.A. - 1897
• ~12,000 Associates
• 29 Plants
•
Canada - 1951
• ~550 Associates
• 1 Plant
Asia Pacific - 1971
• ~4,600 Associates
• 16 Countries, 5 Plants
India - 1995
• ~550 Associates
China - 1994
• ~2,200 Associates
Europe - 1952
• ~6,000 Associates
• 21 Countries, 10 Plants
•
Japan - 1971
• ~600 Associates
• 1 Plant
•
EMA - 1994
•~ 250 Associates
• 10 Countries
*note: last updated April 2013

5. 5
BD: Purpose & Values
“Helping all people live healthy lives”
We treat each other with respect
We do what is right
We always seek to improve
We accept personal responsibility

6. BDX StrategyTechnology
Trends
Healthcare
Megatrends
BDT Strategy
BDT Strategic
Imperatives
Increased Accountability
for Outcomes
Personalized
Medicine,
Measureable
Therapies
Focus on Changing
Macroenvironment
Focus on
Technology Evolve to the BD
Innovation Centre
“Megatrends-to-Strategy” process
This is the way BDT applies technology to address specific, strategically BDX
opportunities that health care trends present.
BD’s Strategic Approach

7. Reform and Data are Fundamentally
Changing Healthcare
Shifting profit pools and creating vast new
economically viable opportunities
Hospitals Highly Connected
(HIMSS Stage 4+)
>55%35-70%
Hospital Revenue from Value Based
Reimbursement by 202O
Available, Connected DataValue Based Reimbursement

8. Healthcare Reform is Aligning Incentives and Creating
Opportunities – Especially for Health IT & Informatics
8
From To Feasible Opportunities
Pay for service & provider
incentives to maximize revenue
Focus on what’s broken or
inefficient (adherence, errors,
ineffective treatments, overuse)
Pay for performance and efficiency
Individual components and
products
total solutions, portfolios of products
and services
Risk sharing service models,
startups create key components
Solutions for patients and
providers
Solutions for patients, providers and
payers
Data aggregation and analytics
(big-data), Population Health
Management Solutions
Cost reduction and Incremental
Innovation
Disruptive, innovations that solve
major problems
Address biggest problems with
new business models
Theoretically Equivalent “Non-
Inferior” Products
Proven Superior Products (Clinically
Proven)
Proven Superior Products
(Clinically Proven)
Pure focus on clinical outcomes Focus on clinical and economic
outcomes
Drive healthcare delivery efficiency
and optimize processes
Physician preference and custom Data driven, analytically proven, and
standardized
Automation, analytics (CDSS), big
data
Operating Rooms & Hospitals as
primary Revenue Drivers
Operating Rooms & Hospitals as
primary Cost Drivers
Technologies that keep patients out
of the hospital and OR

9. Healthcare IT is Enabling Transformation
9
Industry leaders must develop IT empowered healthcare solutions
Healthcare IT is key to delivering efficient clinical outcomes
Cloud
C
Healthcare is under pressure to drive outcomes with capped revenue
Leverage
Data
Coordinating
Care
Coordinate
Systems
Connect
Products
Analytics Monitoring Population
Health
Historical absence of data has lead to operational inefficiencies

10. Healthcare IT is Revolutionizing Healthcare
…but BD continues to produce basic syringes,
catheters and diagnostic tests?10
Tele-Medicine Remote Patient Monitoring
Big Data
Population Health Management
Mobile Workflow and
Care Coordination Solutions
Managing patient vital signs more
effectively in the hospital and home
Changing the way we
interact with our caregivers
Driving better clinical outcomes
and patient care
Using the power of data to manage
our most challenging healthcare issues
Information-enabled Smart Devices
Managing and monitoring how
we adhere to our treatment

11. Smart Devices, Mobile & Big Data Will
Revolutionize Healthcare
11
Tele-Medicine Remote Patient Monitoring
Big Data
Population Health Management
Mobile Workflow and
Care Coordination Solutions
Managing patient vital signs more
effectively in the hospital and home
Changing the way we
interact with our caregivers
Driving better clinical outcomes
and patient care
Using the power of data to manage
our most challenging healthcare issues
Information-enabled Smart Devices
Managing and monitoring how
we adhere to our treatment

12. Informatics Will Change Healthcare & BD
• Healthcare is changing in fundamental ways,
creating fundamentally different opportunities…
• We must develop, implement and hone new skills
• Informatics is the key skill that will transform
healthcare
12

13. Informatics will Transform BD …
Reliable Supplier of Quality,
Affordable Diagnostics
Reliable results
Economical testing
Trusted Clinical and Operational
Partner
• Real-time, connected, population
based diagnosis
• Drives care, improves outcomes and
reduces costs
• Provides clinical & operational
insights
From … To …
BD Cloud

14. Four Business Needs Driving Early Stage Innovation
Incent entrepreneurial community to consider and pursue
BD strategic interests
Learn about new areas, technologies, capabilities and
business models while maintaining flexibility
Develop comfort to acquire or invest in early stage
companies / technologies
Establish an adaptable mechanism for incubating new
businesses at critical stages

15. 2014 goal was to develop deep understanding of
acceleration model
Develop thorough understanding of acceleration and
incubation process
Strengthen BD brand amongst entrepreneurs and VC
community
Build new networks to:
o Shape entrepreneurial community to consider and
pursue BD strategic interests
o Source inbound opportunities early in their maturity
o Establish access to a broader set of early startups

16. B D S T A R T U P
Fresh Ideas
No Baggage
Move Fast
No Red Tape
Know the Customer
Channel Strength
Clinical/Regulatory
Advocacy/Reimbursement
COMBINE THE BEST TALENT, CAPABILITIES &
TECHNOLOGY FROM BD & START UPS TO SOLVE BIG
HEALTHCARE CHALLENGES
Accelerating external innovation

17. Innovating how we innovate
OCS
Israel Office of the Scientist
Develop ecosystem
of entrepreneurs in
spaces of BD’s
strategic focus
Co-create
solutions for BD
customers
Apply government R&D funding to external
partnerships solving specific technology challenges
BD is leveraging the world’s best science, technology, capabilities together with
entrepreneurs and OPM to address BD’s future technology needs
big data and smart
devices to improve
healthcare
outcomes
SLC & Boston
programs
partnered w/
payors & providers

18. Strategic Technology Partnerships
Communicate & Brand ‘BD is open for
business”
 Identify & Evaluate New Technology,
Capability and Business Model
Opportunities
 Acquire via New Partnership Models
 Leverage External Funding, Capabilities
& Infrastructure
 Translate ‘learnings’ across BD &
change culture
 Learn by doing & Execute, Execute,
Execute!
Funding Capability
AcquireIdentify
Promote
Translate
Execute!
Leverage!

19. BD Acceleration Model
• We partner with existing accelerators and select startups
for mentoring
• Every relationship has a BD Mentor/Alliance Manager
• Access to network of internal Subject Matter Experts
(regulatory, clinical, reimbursement, health economics,
manufacturing, quality)
• Access to global KOL network via Guidepoint Global
• For companies in BD’s OTHC areas of focus, funding via
grant or convertible possible

20. ATGTAG
I N F O R M AT I O N E N A B L E D D E V I C E S
B I G DATA A N A LY T I C S
G l o b a l H e a l t h
M a t e r n a l & N e w b o r n
N E X T G E N E R AT I O N
S EQ U E N C I N G
M i c r o f l u i d i c s & P O C D x
P a r e n t e r a l D e l i v e r y
So what’s interesting to BD?
A u t o m a t i o n &
P r o c e s s I m p r o v e m e n t
S p e c i m e n C o l l e c t i o n
& P r e s e r v a t i o n