BD developed a functional prototype for a mobile drug delivery device in just 3 months using lean innovation principles. By tapping into key market trends like the decentralization of healthcare and identifying unmet needs across different stakeholders, BD hypothesized a solution featuring a smart, universal injector and pre-filled syringes. BD then partnered with an external organization to quickly build a prototype that could load, administer, and eject syringes remotely to prove functionality. Using lean principles like co-innovation and developing a minimum viable prototype helped accelerate innovation and reduce risks.

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3 Months from Concept to Demo:
Mobile Device Case Study

2. For internal use only
Innovation at BD – Focus on key market trends and customer unmet needs, leads to new product
development
TREATMENT
CARE SETTINGS
Hospital Home
AcuteChronic
Medication
Adherence and
Smart technology
BD SafetyGlide™
Anti-Needle Stick
and Shielding
BD Eclipse™
BD Preventis™
BD UltraSafe™
BD Neopak XSi™
BD Neopak™
Introduction of large
molecules (mABs)
Prophylactic
BD Durashield™
Larger volumes/Higher
Viscosities
BD HyFlow™
BD Libertas™
Patient Comfort and
alternate delivery
mechanisms
BD Uniject™
5 bevel needle
BD Soluvia™
30G XTW
BD Accuspray™
BD Hypak™
Ready to
Administer Chronic Therapies Move
to Self-Administration
BD Vystra™
BD UltraSafe Plus™
BD Physioject™
Alternate Care
Increasing Quality
Standards
BD Hypak™ for
Vaccines
BD Sterifill
Advance™BD Hylok™

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Drug Delivery PARTNERSHIP
• Tapping into potential opportunities resulting from trends and unmet needs
• Whether innovating in the area of programs, technologies, or business
models, partnerships can be an important path to enable success
• Adapting principles from the lean start-up approach to increase speed, and
lower risk, in innovation

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BD has collaborated to develop new technology . . .
PDA Universe of Pre-filled Syringes and Injection Devices, Las Vegas, NV. October 2012

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BD has collaborated to pilot new ideas and define solutions . . .
Pharmacy Times March 23, 2015

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BD has collaborated with external organizations to help educate and drive
change . . .
BD Sponsored AAP’s Vaccine Storage &
Handling Best Practices Exhibit at their
2015 Annual Conference
American Academy of Pediatrics

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How do we innovate for the evolving ecosystem and leverage best
practices from other industries to develop solutions?
1. Business-
hypothesis-
driven
experimentation
2. Rapid and
iterative product
releases
3. “Validated
Learning"
How do we decrease cycle times for fast
moving markets where solutions require
unique and novel technologies and/or
business models?
Market
Trends
Unmet
Needs
Hypotehsize
Soluions

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Mobile Immunization Case Study: Market Trends & Unmet Needs
Questions / Unmet Needs
Across the 5 P’s
• Public Health – How can vaccine coverage/uptake be improved?
• Providers
– Can device technology help enable new business models to deliver
care differently?
– Cold chain constraints
– Cold chain integrity
• Pharma – balancing needs of stakeholders; finding a
differentiation vector
• Payers – It’s all about the outcomes
• Patients – Quality affordable convenient healthcare
Market/Customer Trends
• Retailization of Immunization . . .and care in general
• Care moving closer to the patient
• Healthcare “when I want it, where I want it”
• Consumers & technology
• Decentralized healthcare
Immunization’s Role in the Emerging
Retail Care Space
• Vaccination - many times the first client engagement
– the most common retail clinic services billed - flu shot, vaccine
administration and strep test*
* http://www.athenahealth.com/blog/2013/10/30/where-do-retail-health-clinics-fit-into-the-market
Market
Trends
Unmet
Needs

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A Look Ahead (or Back to the Future)
Care
Evolution
The
House
Call
The Trip
to the
Dr.
The Trip
to the
Store
Care
Comes
to You
Virtual Mobile

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Mobile Immunization Case Study:
Trends & Unmet Needs Lead to New Opportunities . . .
Presentation by Jane Huston , National Adult and Influenza Immunization Summit, Atlanta, GA May 14, 2015

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Case Study: From unmet needs and market trends, features and benefits were
identified for our hypothesized solution and provided to our technical partner
Feature Benefit
Smart, Universal Injector • 100% data reporting to cloud
• Automatic link to EMR
• Data available for patient tracking, outcomes
determinations
• Predictive vaccine production
BD Hypak™ Tub • Minimal changes to fill/finish for pharma
High density packaging • Minimize cold storage space requirements
Lock & technology (syringe to injector) • Limit medication errors (5 rights)
Prefilled syringes • Ready, easy to use format for HCP
External Partners;
To bring this to life quickly,
we partnered with KeyTech –
who had a team they could
dedicate to this project, the
next day!
BD – Franklin Lakes, NJ BD – Pont de Claix, FranceBD – Research Triangle Park, NC
Hypothesize
Soluions

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Note: This product could be subject to regulatory approval
Mobile Drug Delivery Concept

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Traditional vs. Lean
Planning & Feasibility
Alpha
Beta
V&V
Ramp-up
Develop Prototype
Traditional
Lean Prototyping
6-12 months to
functional prototype
3 months to
functional prototype
*Prototype development timeline determined on a case-by-case basis and may be longer than three months.

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Lean Prototyping Process
Define User Inputs
Be a Maker
Evaluate Form
Prove Functionality
Integrate

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Define User Inputs
Clinical Knowledge
Experience
Business Perspective
Dreamer

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Be a Maker

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Evaluate Form

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Prove Functionality

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Integrate

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Functional Prototype

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Functional Prototype
Load Syringe

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Present to Patient

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Attach Needle

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Administer

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Eject Syringe

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Traditional vs. Lean
Planning & Feasibility
Alpha
Beta
V&V
Ramp-up
Develop Prototype
Traditional
Lean Prototyping
6-12 months to
functional prototype
3 months to
functional prototype

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Final Thoughts . . .
Lean Principles: At Work in the Front-End and Back-End of Innovation
Key process inputs:
Broad and deep market sensing
Understand unmet needs across multiple
enterprise stakeholders
Critical to assess the potential for disruptive
healthcare delivery technology and/or
business models
Lean innovation principles:
Co-innovation
Early engagement with key
stakeholders and partners
Identify super-users (unicorns)
Develop the minimum viable prototype
Critical to accelerate innovation and
reduce risk