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Natalie Kyriacou
Director
Connecting People with Nature
My Green World is a platform for the public to link with charitable
causes; revolutionizing the way that the international community
connects with wildlife, environmental, animal welfare and
development issues.
Mobile
App
Volunteer
Program
16 Partner
charities
Mobile Game
Application
Official Launch:
May, 2015
The Problem
Current models of mobile game applications are focused on destruction and demolition or
have a strong zoo focus, glamourising animals as pets and wildlife in captivity. Users
spend hours each day playing games with no actual value, so why not give them a game with
charitable and educational values?
The Solution: Gamifying Wildlife Conservation
Each action a user takes actually happens in REAL LIFE!
MIKO THE ORANGUTAN BORNEO ORANGUTAN SURVIVAL FOUNDATION
Accommodation
Meals
Country information
Transport
24 hour support
Certificates
International
volunteer
program
Volunteers
sent to
partner
charity bases
Unique
hands-on
experiences
with nature
Volun-Tourism
Weekly revenue:
$80 per volunteer, per week
VOLUNTEER TOURISMThe amalgamation of tourism and volunteering has been a growing phenomenon in the global tourism market. This niche travel segment
blends together the desire “to do good” with the highlights of an exotic location. More than just a vacation, voluntourism, as
it often called, comprises over 2 million participants a year, hundreds of participating charitable organizations, thousands of
travel operators, and involves almost every country around the globe.
Based on industry research the following trends and success factors were indentified for the industry:
• Duration and flexibility of stays, i.e. shorter durations versus longer durations.
• The number of volunteers is projected to increase, as various generations (Baby Boomers, Gen-Xers and Millennials) seek a deeper
meaning in their vacations.
• Responsible travel and ethical standards are increasingly becoming more important as many companies are doing more harm then
good.
• There is more scrutiny on the disbursements of volunteer money. There is a continued need for transparency to avoid
exploitation.
• Volunteer travelers tend to be 53% Female and 47% Male.
• Age Segments: Less than 18 (12%); 20-40 year olds (33%); 41-60 year olds (34%).
7
Most Popular Volunteer Projects
Working with Children: 15.27%
Education: 15.27%
Environmental Protection: 13.99%
Wild Life Recovery: 10.18%
Economic Projects: 10.18%
Clean Water Projects: 7.89%
Most Popular Volunteer Itineraries
South America
East Africa
India/South Asia
Central America
Southern Africa
Southeast Asia
The Market
Over 75 Billion
apps downloaded in
Apple store
1.6 Million
people
volunteer
abroad every
year
Total giving to
charities in
2013: $335.17
bn
Environmental
and wildlife
charities:
$9.72 bn
growth in 2013
Growth: Mobile App
90% of game
revenue: Free
Apps!
Top ten grossing
iOS apps: Games
Average revenue
per download in
Australia: $4.22
Downloads per
app:
51, 613
2015 forecasted
revenue for our
app: $412,581
Blog: Revenue
from ADS
Volunteer
Program:
Cost-based
model
APP: Freemium
Revenue Model
Revenue Models
Our Charities:
Collective reach
of 2.6 million
Engagement
IN THE MEDIA
• “Melbourne Campaigner,
Natalie Kyriacou heads to Zoo
of Death”
• “My Green World Director,
Natalie Kyriacou on wildlife
crime”
• “The Palm Oil Dilemma” by
Natalie Kyriacou
Wikipedia
Celebrity
Ambassador
National
Finalist: Global
Student
Entrepreneur
Awards
Joy FM Radio Station
Triple M Radio Station
Advertised on 20 websites
Online blog and public speaking
2500 Facebook LIKES
2.6 million reach
The Team
Rob Hanley
Travel Coordinator &
Social Media Expert.
Natalie Kyriacou
Director
Will Mountain
Director of
Business
Operations
What We Are Looking For...
• Mentorship
• Investment
• Knowledge
• Awareness
• Guidance
www.mygreenworld.org

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Mgw Pitch Deck

  • 2. My Green World is a platform for the public to link with charitable causes; revolutionizing the way that the international community connects with wildlife, environmental, animal welfare and development issues. Mobile App Volunteer Program 16 Partner charities
  • 4. The Problem Current models of mobile game applications are focused on destruction and demolition or have a strong zoo focus, glamourising animals as pets and wildlife in captivity. Users spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values?
  • 5. The Solution: Gamifying Wildlife Conservation Each action a user takes actually happens in REAL LIFE! MIKO THE ORANGUTAN BORNEO ORANGUTAN SURVIVAL FOUNDATION
  • 6. Accommodation Meals Country information Transport 24 hour support Certificates International volunteer program Volunteers sent to partner charity bases Unique hands-on experiences with nature Volun-Tourism Weekly revenue: $80 per volunteer, per week
  • 7. VOLUNTEER TOURISMThe amalgamation of tourism and volunteering has been a growing phenomenon in the global tourism market. This niche travel segment blends together the desire “to do good” with the highlights of an exotic location. More than just a vacation, voluntourism, as it often called, comprises over 2 million participants a year, hundreds of participating charitable organizations, thousands of travel operators, and involves almost every country around the globe. Based on industry research the following trends and success factors were indentified for the industry: • Duration and flexibility of stays, i.e. shorter durations versus longer durations. • The number of volunteers is projected to increase, as various generations (Baby Boomers, Gen-Xers and Millennials) seek a deeper meaning in their vacations. • Responsible travel and ethical standards are increasingly becoming more important as many companies are doing more harm then good. • There is more scrutiny on the disbursements of volunteer money. There is a continued need for transparency to avoid exploitation. • Volunteer travelers tend to be 53% Female and 47% Male. • Age Segments: Less than 18 (12%); 20-40 year olds (33%); 41-60 year olds (34%). 7 Most Popular Volunteer Projects Working with Children: 15.27% Education: 15.27% Environmental Protection: 13.99% Wild Life Recovery: 10.18% Economic Projects: 10.18% Clean Water Projects: 7.89% Most Popular Volunteer Itineraries South America East Africa India/South Asia Central America Southern Africa Southeast Asia
  • 8. The Market Over 75 Billion apps downloaded in Apple store 1.6 Million people volunteer abroad every year Total giving to charities in 2013: $335.17 bn Environmental and wildlife charities: $9.72 bn growth in 2013
  • 9. Growth: Mobile App 90% of game revenue: Free Apps! Top ten grossing iOS apps: Games Average revenue per download in Australia: $4.22 Downloads per app: 51, 613 2015 forecasted revenue for our app: $412,581
  • 11. Our Charities: Collective reach of 2.6 million Engagement IN THE MEDIA • “Melbourne Campaigner, Natalie Kyriacou heads to Zoo of Death” • “My Green World Director, Natalie Kyriacou on wildlife crime” • “The Palm Oil Dilemma” by Natalie Kyriacou Wikipedia Celebrity Ambassador National Finalist: Global Student Entrepreneur Awards Joy FM Radio Station Triple M Radio Station Advertised on 20 websites Online blog and public speaking 2500 Facebook LIKES 2.6 million reach
  • 12. The Team Rob Hanley Travel Coordinator & Social Media Expert. Natalie Kyriacou Director Will Mountain Director of Business Operations
  • 13. What We Are Looking For... • Mentorship • Investment • Knowledge • Awareness • Guidance