Management Thought

1. Hugo Munsterberg (1863-1916)
 Development of psychological theories
 In 1985, earned his Ph.D. in psychology
 Obtained his medical degree at
Heidelberg in 1987

2. Contributions of Hugo Munsterberg
 Proposed the use of psychology for practical purposes
 He published three books
Psychology and
Industrial
Efficiency
On the Witness
Stand
Psychology and
the Market

3. Contributions of Hugo Munsterberg
 Proposed the role of psychologists should be :
1) Best men for
the work
2) Appropriate
psychological
conditions
3) Influencing the
human

4. Walter Dill Scott (1869- 1955)
 Earned a Ph.D. in psychology
 Pioneer in business psychology
 He published three books
The Theory of
Advertising
The Psychology of
Advertising
The psychology of Argument
and Suggestion

5. Contributions of Walter Dill Scott
 Concerned with employee attitudes and motivation in production
Applications of the principles of psychology to motivation
and productivity
Influencing men in business
Increasing human efficiency in business

6. “Success or failure in business is caused more by mental attitude
even than by mental capacity. Banish the fear-attitude, acquire the
confident attitude. And remember that the only way to acquire it
is—to acquire it.” Walter Dill Scott