Miracle @Macy's, Case
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Macy's faced financial difficulties but was turned around through new leadership. The CEOs implemented strategies aligned with Porter's framework, focusing on operational efficiency, product assortment, and pricing to better serve customers. Their actions succeeded where a previous turnaround effort had failed. Recommendations included moderate pricing, expanding coverage areas, empowering store-level buyers, and using TV ads to boost the brand. The changes helped create a miracle turnaround for Macy's.
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Miracle @Macy's, Case
- 2. Macy’s Case Solution Planning for a miracle on 34th Street - Tahmidur Rahman
- 3. Introducing The Case and The Brand
- 4. 1. Steps Taken By CEOs 2. CEOs’ Strategy against Porter’s Framework 3. CEOs succeeded when Finkelstein Failed; In Strategic Techniques 4. Planning & Strategic measures we recommend 5. TV Macy’s a Life Saver ??
- 5. Actions The Should have - Would Have - Could Have
- 6. • Gone to Moderate Pricing • More areas Covered • BPS – Buyer Planner Store • TV MACY’S “Customers don’t criticize us because they don’t like the merchandise we carry. Rather, we get criticized when we don’t have what they want to buy when they come in to buy it.” - Myron Ullman, CEO, Macy’s
- 7. The Liaison; Decision & Output
- 8. A Miracle In Action
- 9. Aftermath
- 10. The End Any Questions or Inquiries are Welcome!! Thank you very Much