This document summarizes sales strategies presented with reference to the movie Tommy Boy. It discusses the plot of the movie, which involves a man named Tommy learning lessons about friendship and self-worth after his father's death. It then discusses how this relates to the auto parts company Callahan Auto and their need to sell new brake pads. The document outlines the company's strategic hierarchy, including their marketing and sales strategies, and how Tommy applies skills like coaching, motivating and developing others as a sales manager.

1. SALES STRATEGIES WITH REFERENCE
TO TOMMYBOY MOVIE

2. PRESENTED BY:
•
AMAN GARG
•
MD. SALIK QAMAR
•
PRAVEEN KUMAR SINGH
•
ZOHAIB KHAN

3. ABOUT THE MOVIE
• Tommy Boy is a 1995 American road comedy film directed by
Peter Segal, written by Bonnie and Terry Turner, produced by
Lorne Michaels, and starring former Saturday Night Live cast
mates and close friends Chris Farley and David Spade. The film
tells the story of a socially and emotionally immature man
(Farley) who learns lessons about friendship and self-worth
following the sudden death of his industrialist father.

4. FROM SALES PERSPECTIVE
• The company Callahan Auto is a well established and renowned
company in auto parts industry.
• They are planning to introduce a new product Brake Pads which
is supposed to revolutionize the industry.
• The company has facing a problem for selling of these brake
pads after the death of Big Tom.

5. STRATEGIC HIERARCHY IN TOMMYBOY
• CORPORATE STRATEGY
( they have decided to raise funds through loan)
• MARKETING STRATEGY :
market and product
relationship
investment
objective
• SALES STRATEGY
find a sustainable competitive advantage, need expertise and technology.

6. PRODUCT DEVELOPMENT

7. CUSTOMER RELATIONSHIP MANAGEMENT
• Customer retention strategy (plan designed to keep customers )
• Customer acquisition strategy (plan to obtain new customers)
• Growth strategy (plan designed to increase sales to the same
customers)

8. GETTING PREPARED FOR FIRST SALES CALL
• Be sure to do your homework .
• Get ready to create a powerful first impression for you on
your first sales call.
• Interact with the prospect try come at a common interest.
• End the conversation on a positive node .

9. NEGATIVE MOTIVATION
• Negative motivation works in some situations but not always .

10. BRAND POSITIONING
• Although there are different definitions of brand positioning,
probably the most common is: identifying and attempting to
occupy a market niche for a brand, product or service utilizing
traditional marketing placement strategies (i.e. price, promotion,
distribution, packaging, and competition).
• Positioning is also defined as the way by which the marketers
attempt to create a distinct impression in the customer's mind.

11. HOW SALES CALL GETS SPOILED ?
• Most of the times the sales person itself spoil their sales calls by
getting too much nervous, or too much conscious that indirectly
hampers their presentation.

12. CONFIDENCE AND SMARTNESS LEADS TO
SALES
• A sales person on his sales call has to be confident during his
presentation. Their should not be any nervousness and stress.

13. PERSEVERENCE IS A PREREQUISITE FOR SALES
PERSONNEL.
• A sales person has to be mentally prepared for rejection and
should keep persistently trying and making efforts despite
difficulties or delay in achieving.

14. JO DIKHTA HAI WO BIKTA HAI
• It’s a very old Hindi saying which is highly relevant in todays
context.
• Customers go for those products which are attractive, well
packaged and guaranteed. And all these things are correlated
with good quality.

15. SELLING CHANNEL
• In the last part of this movie the Callahan auto has signed a
deed with Zalinsky Auto as a selling partner of their brake pads.
By this the company has given the selling rights to other
company without losing their ownership and brand .

16. TOMMYBOY AS A SALES MANAGER
• COACHING
• DEVELOPING
• MOTIVATING
• CONVINCING

17. THANK YOU