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Metropia App and Implications for Travel
Demand Management
Yi-Chang Chiu, PhD
University of Arizona, Metropia Inc.
D-STOP Symposium
University of Texas at Austin,
March 2, 2015
Colorado Study:
I-70 Mountain - A State-Wide Treasure
Great Fun in the Mountain
Long Way Home….
Long Way Home….
$10M $20M
$200M $2B
Predictive Optimal Routing and Load
Balancing
Reserve Validate
Metropia’s Gamification Features
• Earning Points can be exchanged for local merchant rewards
or to plant trees
Metropia’s Gamification Features
• Users also get CO2 and Time Savings and Driving Scores
Metropia Multi-Modal “Lead Generation” Concept
Metropia
Drivers
Alternative
Mode
Attractive
Alternative
Mode
Feasible
Metropia Multi-Mode “LeadGen” Example
(Portland Metro Network - PMPeriod)
Metropia Multi-Mode “Lead Gen” Example
(PortlandMetro Network–PM Period)
Potential Travel Shed for Mode
Shift with Lead Gen (Simulated)
Alternative Mode Feasible:
• SOV trips with direct transit
services between origin and
destination
• 280,000 trips captured (15%)
Alternative Mode Attractive:
• SOV trips with direct transit
services between origin and
destination
• Wait time < 15 minutes
• Walk distance < 0.5 Miles
• 10,000 trips captured (0.5%)
GPS Trajectories
GPS Trajectories
Activity Pattern
• Activity History • Activity Prism
Work
Home
Shopping
Home
Shopping Work
Activity Based Model
Intersection Delays
Congestion
Management System
Data Coverage
Data Coverage (Week 1-16)
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Model Calibration
Data Coverage (Week 1-16)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Stable links 304 438 807 1157 1460 1682 1856 2266 2517 2734 3097 3416 3564 3767 4094 4259 4377
Updated links 2305 3798 7278 9599 10602 11548 12172 13426 14374 15145 16006 17328 17748 18274 19150 19525 19772
0
5000
10000
15000
20000
25000
30000
#oflinks
week
Data Intensity
Data Intensity
Data Intensity (YC)
Data Intensity (YC)
Congestion Pattern
Austin Weekend PH Congestion
Travel Time/
Reliabiilty Study
Austin Weekday PH Congestion
Origin-Destination Pattern
Austin User OD Pattern
OD Survey
Tucson User OD Pattern
YC OD Pattern and Intensity
Predicted Destinations
YC Weekday Home 8 AM
Kids School
Metropia
U of AZ
Emission
Test
Tucson
Airport
Destination Choice
Modeling
YC Weekday UA 6 PM
Home
Metropia
To Go
Restaurant
Kid’s
Martial Art
YC Weekend Home 11 AM
Brunch
Dim Sum
Restaurant
Tucson
Airport
Kid’s
Martial Art
Metropia
Sensor Data
Accelerometer Data
Gyroscope Data
Conclusions
• Metropia focuses on Multi-Modal Active
Demand Management
• Metropia data support various travel demand
management purposes
– Multi-modal opportunities
– Congestion/performance measures
– Activity patterns
– Distraction/safety analysis
Metropia App and Implications for Travel Demand Management

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Metropia App and Implications for Travel Demand Management