Uploaded byXavier Tan
Its Good To Be Green
The document proposes a line of eco-friendly household, bath, hair, and skin care products called Natures Organics. It outlines the company's current product lines and profits, proposed new green products, target consumer demographics, a promotional strategy including in-store demonstrations and partnerships, and roles and responsibilities for implementing the plan. The presentation seeks feedback on key aspects of the location, hiring, sales growth, promotions, employee performance, product knowledge, demonstrations, and testing.
Its Good To Be Green
- 1. August 2009 “It’sGood To Be Green” Proposal • Brought To You By : Adelyn Lim Rudy Xavier Tan
- 2. • The Concept – Products That Don’t Cost The Earth • The Opportunity – A Unique And Environmentally Conscious Alternative To Conventional Household Cleaning Products, Bath & Shower Products, Hair Care Products and Skin Care Products • The Potential – Less Chemicals Means Savings To Both The Consumers And The Environment
- 3. What We’ll CoverToday • A review of our current products and profits • 2008 sales research • Proposed new products • Target Consumers • Terms and conditions • Strategy • Questions and answers
- 4. Our Current Products • Bath & Shower(Various Brand) • Household Cleaning(Various Brand) – Hand Wash – Dish wash Liquid – Body Wash – Cream Cleaner – Shower Gel – Laundry Detergent – Bubble Bath – Laundry Liquid – Concentrated Powder • Hair Care(Various Brand) – Concentrated Liquid – Shampoo – Fabric Softener – Conditioner – Toilet Cleaner – 2 in 1 – Multipurpose Spray – Shower Cleaner • Skin Care(Various Brand) – Window Cleaner – Daily Moisturizer – Floor & Surface Cleaner – Face Wash – Facial Wipe
- 5. Previous Year Profits (in millions) 2006 2007 2008 Revenue 10.1 27.7 50.0 Cost of Goods 1.8 3.1 4.6 Gross Profit 8.3 24.6 45.4 Total Expenses 3.03 8.1 15.3 Pre-Tax Profit 5.27 16.5 30.1 Pre-Tax Profit as 64.6% 59.6% 60.2% Percent of Revenues
- 6. Promotional Costs Worksheet Rent 150,000.00 Utilities 20,000.00 Signs 20,000.00 Advertising 200,000.00 Promotional inventory 1,875,000.00 Display fixtures 80,000.00 Insurance 5,625.00 Salaries 281,250.00 Storage/Handling/Delivery 30,000.00 Subtotal 2,661,875.00 Contingencies (15%) 399,281.25 Total 3,061,156.25
- 7. 2009 Sales Research •Customers – 2009 is projected to attract 920,700 new customers – 27% of first-time customers have become repeat customers • Transactions – Average sale transaction = $52.17 – 75% of customers have bought at least 1 non-sale item in addition to a sale item Sales research based on statistics by AC Nielsen
- 8. Proposed Promotional Products • Natures Organics Household Cleaning Products • Natures Organics Bath & Shower Products • Natures Organics Hair Care • Natures Organics Skin Care
- 9. Target Consumers - Expatriates: Those from USA and Europe because of the countries where they come from, are more eco conscious. - Yuppies : City or suburban residents with well-paid professional jobs and affluent lifestyles. Aged between 20 to 35. - Metrosexuals : Meticulous about their appearances, they are always in fashion and very well groomed. - Young Couples : especially with newborn, who will want to use non-toxic cleaning agents - Parents : with sensitive skin children will want to use derma logical friendly cleansing products.
- 10. Natures Organics HouseholdCleaning Products Cream Cleanser Dishwash Liquid Window Cleaner Softener Multi Purpose Spray Top Loader Concentrated Powder Front Loader Concentrated Powder Floor & Surface Cleaner Top Loader Concentrated Liquid Shower Cleaner Toilet Cleaner-Lavender Front Loader Concentrated Liquid Toilet Cleaner Laundry Liquid
- 11. Natures Organics Bath& Shower Products Hand Wash Body Wash Shower Gel For Men Bubble Bath For Kids
- 12. Natures Organics HairCare Products Shampoo & Conditioner 2 In 1
- 13. Natures Organics SkinCare Products Daily Moisturiser Face Wash Facial Wipe
- 14. Strategy • Partner WithCompanies And Agencies That Care About Preserving And Protecting The Environment. • Set Up Booth At Various Supermarket And Departmental Store To Introduce Our Range Of Products As Well As Eco Cleaning Demo. • Distribute Brochures At Such Booth To Encourage Consumers To Visit Our Website As Well For Online Order and Daily Eco-Tips. • Visitor Can Also Contribute Their Own Eco-Tip, The Best Submission Of The Month Will Receive A Complementary Natures Organics Hamper. • Trade In Used Bottles To Enjoy 5% Discount. • Refer A Friend And You Will Be Rewarded With A Mystery Gift. • Buy 1 Get 1 Free. • Value Pack. • Free Eco-Bag With Every $20 Purchased. • Engage Obama from the U.S.(Upper Serangoon) As Our Product Spokes Person.
- 15. Means Of ReachingOut TO The Public
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- 20. Radio Advertisement • Live Broadcast On Class 95FM - $48,000.00 • Maximise the visibility of our event by broadcasting it 'live‘ • Deliver the excitement of our event 'live' over the airwaves as the DJs whip up the enthusiasm of our target consumers on-site. • Leverage on the interactivity of radio to generate greater awareness and response for our event. • A total of 32 x 15 second 'live' trailers (8 per day x 4 days, inclusive of event day) • • A total of 10 x 120-second 'live' feed from MediaCorp Radio DJs on-site during the 2-hour 'live' broadcast • A total of 2 MediaCorp Radio DJs on-site to host the 2-hour 'live' broadcast • A total of 2 on-site product based games • • Engineering assistance on-site and phone line connection • • Logo acknowledgement on the selected station's website with a hyperlink to sponsor's website 3 days prior to and on the day of event • A total of 50 x 30 seconds commercial spots across any timebelt
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- 23. Promotional Terms andConditions For Customer Purchases • Terms and conditions #1 Simply buy an eco friendly shampoo or any of our eco friendly products, we will throw in a 2nd one FREE! • Terms and conditions #2 Bring a used or unopened product to us eg. A dishwashing liquid, we will give you our eco friendly product of the same kind. • Terms and conditions #3 All round promotions on our eco friendly products. Selling it at warehouse price for a limited time only.
- 24. Roles And Responsibilities •Budgeting – To allocate funds for Marketing, Operation, Logistics and HR. Also To Project Sale. - Mr MoneyPenny • Marketing – Brochure and Advertisement Design and liasing with design and printing house.-Ms WeaveBasket. • Operation – To Set up Sales Booth, Product Placement, Training Of Promoters. - Mr Kutt Yew Upp. • Logistics – To Source For Warehouse Storage, Picking And Transportation Of Goods. - Mr Gud Tu Goh • HR – To Hire Promoters, Drivers, Warehouse Assistants. Ms Keh For Yew.
- 25. Competitors - Body Shop - Watsons - Cold Storage - Market Place - NTUC - Carrefour
- 26. Questions and Answers 1. Was the location the right choice? 2. Did we hire the correct people? 3. Did we achieve 15% growth? 4. Was the promotional mix suitable? 5. Did the promoter do what was asked of her? 6. Was there enough product knowledge? 7. Was the product demo effective? 8. Was there enough product testing?