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Jack Glennon –Metallica - Kerrang! Double page spread analysis
                                                                                                                                                                                   Target audience – From my knowledge,
Rule of thirds/ Gutenberg design                                                                                                                                                   Metallica are a metal band, it is clear
principle –In this article, the use of the                                                                                                                                         that the main target audience of this
Gutenberg design principle can be seen.                                                                                                                                            double page spread article is intended
The first part that the reader will                                                                                                                                                for fans of the metal genre of music
see/read is the pull quote in the tope                                                                                                                                             and especially those who are a fan of
left known as the primary optical area.                                                                                                                                            Metallica.
This would hopefully convince the
reader to carry on reading the article.
The main image and article carry this
principle on. Also the rule of thirds can
                                                                                                                                                                                   Main image – The main image cover
be seen. No part of the double page is
                                                                                                                                                                                   the right hand page of the double
blank and the main parts of the
                                                                                                                                                                                   page article, it is of the four members
articleare the main focal points (I.e.
                                                                                                                                                                                   of Metallica, it is a medium close up
Main image and pull quote)
                                                                                                                                                                                   with the lead singer at the front so it
                                                                                                                                                                                   is obvious to the reader that he is the
                                                                                                                                                                                   lead singer because he is sat in the
 Type face/ Text content – The type face
                                                                                                                                                                                   middle surrounded by the rest of the
 used in the double page spread article is
                                                                                                                                                                                   band. The image uses high key
 sans serif and serif font. The pull quote is a
                                                                                                                                                                                   lighting which incites a brighter mood
 serif font and the article itself is written in
                                                                                                                                                                                   about the article. All members have a
 a sans serif font. This gives the article both
                                                                                                                                                                                   serious look on their faces, which
 a formal and informal feel. The content of
                                                                                                                                                                                   could represent that they are serious
 the article has a very friendly, informal feel
                                                                                                                                                                                   about their music.
 to it. The introduction to the article is also
 very descriptive so that he readers can get
 an idea of where the interview is taking
 place.


 Design balance– Overall the design                                                          House style – This double page spread and    Comparison- The two double page spreads are similar in many
                                                   Colour –The colours used on this
 of the magazine is well balanced.                                                           its design are very consistent, the colour   ways and one of their only major differences is the music that
                                                   double page spread article are black,
 The size of the article is not huge                                                         scheme works well with helping to            they both play. Both pages are split so that the main image takes
                                                   white and grey. These colours has
 and the image is the more                                                                   represent the genre of music that
                                                   connotations with actual metal, which                                                  up the right hand side and the article itself is on the left. Also in
 dominant item on the page. But                                                              Metallica play.
                                                   is a strong powerful thing, this can be                                                terms of contents, both are very informal interviews as if you
 the combination of the article and
                                                   related back to the genre of metal. The                                                were reading a conversation between two people.
 pull quote cancel this out and bring
                                                   colours do not clash and complement
 more balance to the double page
                                                   each other well and seem attractive to
 spread.
                                                   the audience.

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Metallica double page spread analysis

  • 1. Jack Glennon –Metallica - Kerrang! Double page spread analysis Target audience – From my knowledge, Rule of thirds/ Gutenberg design Metallica are a metal band, it is clear principle –In this article, the use of the that the main target audience of this Gutenberg design principle can be seen. double page spread article is intended The first part that the reader will for fans of the metal genre of music see/read is the pull quote in the tope and especially those who are a fan of left known as the primary optical area. Metallica. This would hopefully convince the reader to carry on reading the article. The main image and article carry this principle on. Also the rule of thirds can Main image – The main image cover be seen. No part of the double page is the right hand page of the double blank and the main parts of the page article, it is of the four members articleare the main focal points (I.e. of Metallica, it is a medium close up Main image and pull quote) with the lead singer at the front so it is obvious to the reader that he is the lead singer because he is sat in the Type face/ Text content – The type face middle surrounded by the rest of the used in the double page spread article is band. The image uses high key sans serif and serif font. The pull quote is a lighting which incites a brighter mood serif font and the article itself is written in about the article. All members have a a sans serif font. This gives the article both serious look on their faces, which a formal and informal feel. The content of could represent that they are serious the article has a very friendly, informal feel about their music. to it. The introduction to the article is also very descriptive so that he readers can get an idea of where the interview is taking place. Design balance– Overall the design House style – This double page spread and Comparison- The two double page spreads are similar in many Colour –The colours used on this of the magazine is well balanced. its design are very consistent, the colour ways and one of their only major differences is the music that double page spread article are black, The size of the article is not huge scheme works well with helping to they both play. Both pages are split so that the main image takes white and grey. These colours has and the image is the more represent the genre of music that connotations with actual metal, which up the right hand side and the article itself is on the left. Also in dominant item on the page. But Metallica play. is a strong powerful thing, this can be terms of contents, both are very informal interviews as if you the combination of the article and related back to the genre of metal. The were reading a conversation between two people. pull quote cancel this out and bring colours do not clash and complement more balance to the double page each other well and seem attractive to spread. the audience.