1. Jack Glennon
Question 3: What have you learned from your audience?
For part of my coursework, my group had to conduct a focus group of our final piece. We put a few
questions to the group which included what aspects they liked, any improvements they would make,
what they thought the target audience would be and did it look professional like other
documentaries already out there. We received a wide range of comments.
My group and I created a closed group on Facebook and posted the link to the video and a range of
questions for them to answer. The group consisted of a range of people who all had experience in
media so the responses we received would be knowledgeable and professional. We asked them
what they felt some of the strong points of the documentary were. One of the main things that most
of the people picked up on was the range of camera angles and shots of the class that were used and
also the video transitions between shots was another
thing that was picked up by the group. A few of the
participants also said that they enjoyed the voiceover
over the establishing shots, also another thing was the
use of overlaying shots of the class training over the
interview section as it made the interview less mediocre
and boring to watch.
We also received some negative feedback about the documentary
and some constructive criticism about improvements that could be
made to the video. This was something we asked the group to do as it
would help us to improve. One of the major things that was noticed
and believed that could be improved was the addition of more than one interview as our
documentary only featured one interview with the instructor and founder of Jarmesty Martial Arts
Academy, Russell Jarmesty. They suggested that we could
possibly use some interviews with students at the club in
order to gain a different point of view about the club and
would have provided a greater diversity and possibly attract a wider target audience.

2. Jack Glennon
Another thing we asked the group to think about was what they thought would the target audience
would be. The majority of the group said that they thought it
would mainly be for young male adults but that it could also
possibly attract a wider range.
Adding to this, we also wanted to know whether the camera and editing techniques looked
professional and the whole group responded unanimously in saying that they indeed looked
professional. The final question we put to the group was whether or not our documentary looked
like documentaries already on TV or even conformed to the typical conventions of the documentary
genre. Once again the whole group believed that the documentary we had produced looked like
documentaries they had previously seen and followed the conventions of the genre.