The double page spread features a large main image of the star that spans both pages. The image and minimal use of color draws the reader in. While the main image and minimal text allows the photo to be the focus, the layout splits the text into columns and uses stylistic elements like drop caps and different fonts to continue engaging the reader across the spread.
Анастасия Горбунова «Мобильная аудитория Рунета»SpyLOG
Исследование мобильной аудитории Рунета — какие сайты посещают пользователи мобильных устройств, каковы их интересы и потребности в сети? Доклад на Объединенной конференции РИФ+КИБ в секции «Мобильный интернет в России», 23 апреля 2009 г.
Анастасия Горбунова «Мобильная аудитория Рунета»SpyLOG
Исследование мобильной аудитории Рунета — какие сайты посещают пользователи мобильных устройств, каковы их интересы и потребности в сети? Доклад на Объединенной конференции РИФ+КИБ в секции «Мобильный интернет в России», 23 апреля 2009 г.
The Rise & The Fall of Abercrombie and FitchBhavik Doshi
The following presentation highlights the background of the company and timeline of the rise and fall of the company. The timeline is followed by the 11 big blunders by Abercrombie and Fitch which resulted in the decrease of sales revenue and brand criticism across the globe.....
Новый инструмент для поиска целевой аудитории в Интернете — «Медиапланер». Приёмы и методы поиска аудитории в сети. Доклад на Объединенной конференции РИФ+КИБ в секции «Мобильный интернет в России», 23 апреля 2009 г.
Visuals have a special impact on nailing the brands into the minds of consumers. The left and the right hemisphere of brains work in different patterns and captures different sort of data. Left hemisphere understands the stimuli like names, words, logics, etc. while the right hemisphere captures stimuli like, visuals, color, shape, etc. To nail the brand into mind of consumer Visual impression is necessary to be created and thus Visual Hammer is necessary to create a long-lasting, quickly recalled brand image in consumer's mind through the "Power of Visuals" .
Indian Healthcare - Transitional Shift Towards Sustainable & Mobile Care Bhavik Doshi
The Indian Healthcare sector constitutes mainly of hospitals, pharmaceuticals, Diagnostics, Insurance and Medical Equipment. The Indian Healthcare industry is growing by a rate of CAGR of 18% and is expected to grow to CAGR of 21% till 2020. This instills the signs of fulfillment of Vision 2020. The major factors influencing are increase in population, shift in demograpics, rise in disposable income, Increase in incedence of lifestyle related disease, rising literacy, tax benefits and rise in insurance coverage. Moeover the public health expenditure in India is very low which give the platform for the development. A holistic approach of "stakeholder relationship management" is required to bring about the trasntional shift in healthcare. New models are required to provide affordable and accessible solutions of healthcare. Public Private Partnership (PPP) model can be a boon to be provided as a solution. India has always been taking a leapfrog in welcoming new technological platforms. A classic example of such leapfrog of technology is transition of telecommunation from landlines to cell phones avoiding the transition to pagers. The introduction of mHealth have already created a revolution in changing the dimension of healthcare & cut-shorted the boundary between doctors and rural patients and have enhanced outreach and coverage.
1. The Main Image takes up the whole page which The Font and italics used on ‘lady’
makes it the main focus of the double page spread. shows sophistication and makes
The lack of colour makes it look professional and an the article more appealing. The
all round high quality photograph. The chains round ‘GAGA’ is in capitals to emphasise
her neck and her hands strategically placed over her her name.
breast
portrays
her as a The Text is
rebellious split up into 3
character, separate
interesting columns, in
the reader. the style of a
newspaper
The layout article. The
is very paragraphs
basic are not
dedicating specifically
one page recognizable
entirely on giving the
an image reader the
of the star impression
and the that there is
other page a lot of text on
on the text. the page
Drop cap is used at the start of The ‘L’ is the only colour on the which may
different sections to split the text up page, it is very eye catching as it put them off
and make it more eye catching, is positioned on top of all of the reading it.
this is a typical convention of a writing and immediately draws the
double page spread. reader in.
2. the Main Image is positioned mainly on the left page A Stand first is used in a larger font at the
however covers both pages in the double page spread start of the article to give a brief lowdown on
which is unusual as many magazines have the picture what the article is about. The use of the colour
taking up all of one page and have the other page filled blue on ‘Florence Welch’ draws the reader in
with text. It is an Image of Florence and she is and automatically tells you who the article is
positioned on a about.
table covered by
the American flag.
You can see her
whole body
which is a typical
convention of a There is not
double page a lot of room
spread. for text
because of
the main
image being
so large and
spread out.
The Drop
cap is used
at the start of
the text to
split the text
up and make
it more eye
There is very little colour used on the double page spread and catching.
the vast majority of the spread is black and grey. Using these dark
colours helps to make the red (on the flag and her hair) look
brighter so that it stands out more.
3. The Main Image is positioned on the left hand side The stand first at the top of the page in pink is
and although it isn’t very large, it takes up the whole the opening of the article. It is a quote from
page as there is a lot of white space around it. The Alexander Burke herself which may entice the
image of Alexander Burke has a good effect, as it audience and make them interested in what she
catches the has to say
readers after
attention winning
automatically the X-Factor.
because of
her sexy
body language Mainly all
and seductive of the text
pose. The is black
hand on hip and in
creates a neat
sense of columns,
attitude and there are
her eye no drop
contact caps to
with the split the
audience text up
creates a which may
direct mode put the
of address. audience
off reading
it.
The only colour on the article is pink.
The layout is very basic dedicating one This is used to reflect the gender of the
page entirely on an image of the star and model and also to attract a female
the other page on the text. audience to read the article.